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Posts

Top-Sales-Tools-for-Your-Work-From-Home-Setup

Top 5 Sales Tools for Your Work From Home Setup

March 25, 2020/in Growth Hacking /by jayden

Businesses across the world are adopting flexible remote work options for their employees. 

With the beauty of collaborative technology, shifting o a remote environment should be a breeze. 

For those working from home, here are some top sales tools to complete your set up. 

 

Video Conferencing

Meetings face-to-face is still possible from home by using the right video conferencing tools such as Zoom.

 

File Sharing

Sometimes files, especially large ones, don’t work too well over email which is why having a file-sharing tool such as Dropbox is important. 

Messaging

It’s important to stay connected with your team and even more with your clients, and Slack is a great tool for it.

 

CRM

Hubspot is a great CRM tool that helps you achieve top contact and lead management all while also helping you improve your customer list and interaction. 

 

Tasks Management

Staying on top of all your projects and tasks can be overwhelming especially when there’s too many of them, which is why we recommend a good task management tool such as Trello. 

 

Working from home has its share of challenges but with the right tools, it will make everything easier.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey

Mapping Your Lead Gen Strategy with Your Customer's Journey

https://www.callbox.com.sg/wp-content/uploads/2021/03/Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-03-01 09:26:302021-03-01 09:26:32Mapping Your Lead Gen Strategy with Your Customer's Journey
Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List

Prospect Research and Profiling Tips to Help You Build Your Contact List

https://www.callbox.com.sg/wp-content/uploads/2021/02/Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-17 07:00:002021-02-17 05:21:28Prospect Research and Profiling Tips to Help You Build Your Contact List
APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies

APAC B2B Lead Generation Strategies for Singapore Companies

https://www.callbox.com.sg/wp-content/uploads/2021/02/APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-05 06:37:242021-02-05 06:37:26APAC B2B Lead Generation Strategies for Singapore Companies
https://www.callbox.com.sg/wp-content/uploads/2020/03/Top-Sales-Tools-for-Your-Work-From-Home-Setup.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2020-03-25 07:41:302020-03-25 07:46:47Top 5 Sales Tools for Your Work From Home Setup
About Us

About Callbox in Under 2 Minutes

March 25, 2020/in /by jayden

Get more B2B Singapore leads. Enquire now.

https://www.callbox.com.sg/wp-content/uploads/2020/03/About-Us.jpg 352 800 jayden https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png jayden2020-03-25 14:07:332020-03-25 14:07:33About Callbox in Under 2 Minutes
Top-Sales-Tools-for-Your-Work-From-Home-Setup

Top 5 Sales Tools for Your Work From Home Setup

March 25, 2020/0 Comments/in Growth Hacking /by Katrina Chua

Businesses across the world are adopting flexible remote work options for their employees. 

With the beauty of collaborative technology, shifting o a remote environment should be a breeze. 

For those working from home, here are some top sales tools to complete your set up. 

 

Video Conferencing

Meetings face-to-face is still possible from home by using the right video conferencing tools such as Zoom.

 

File Sharing

Sometimes files, especially large ones, don’t work too well over email which is why having a file-sharing tool such as Dropbox is important. 

Messaging

It’s important to stay connected with your team and even more with your clients, and Slack is a great tool for it.

 

CRM

Hubspot is a great CRM tool that helps you achieve top contact and lead management all while also helping you improve your customer list and interaction. 

 

Tasks Management

Staying on top of all your projects and tasks can be overwhelming especially when there’s too many of them, which is why we recommend a good task management tool such as Trello. 

 

Working from home has its share of challenges but with the right tools, it will make everything easier.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey

Mapping Your Lead Gen Strategy with Your Customer's Journey

https://www.callbox.com.sg/wp-content/uploads/2021/03/Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-03-01 09:26:302021-03-01 09:26:32Mapping Your Lead Gen Strategy with Your Customer's Journey
Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List

Prospect Research and Profiling Tips to Help You Build Your Contact List

https://www.callbox.com.sg/wp-content/uploads/2021/02/Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-17 07:00:002021-02-17 05:21:28Prospect Research and Profiling Tips to Help You Build Your Contact List
APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies

APAC B2B Lead Generation Strategies for Singapore Companies

https://www.callbox.com.sg/wp-content/uploads/2021/02/APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-05 06:37:242021-02-05 06:37:26APAC B2B Lead Generation Strategies for Singapore Companies
https://www.callbox.com.sg/wp-content/uploads/2020/03/Top-Sales-Tools-for-Your-Work-From-Home-Setup.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2020-03-25 07:41:302020-03-25 07:46:47Top 5 Sales Tools for Your Work From Home Setup

Not Your Grandma’s Sales Cadence: Selling in 2020

February 17, 2020/in /by Jayden

Watch our webinar

Not Your Grandma’s Sales Cadence: Selling in 2020

🕒 28 minutes



Build a solid sales funnel and craft the right sales cadence

Learn how to create the right sales cadence and the right process in carrying out successful handoffs of leads from marketing to sales, as well as the right channels, content and messaging to use that cohere with the buyer’s needs to help them gauge a customer’s readiness to buy.

The speakers

Callbox’s Creative Director for Marketing, Charmaine Española, and Client Services Manager, Mitos Aguadera expounded on the guidelines in building a sales cadence.

Here’s what you can learn:

  • Elements of a Sales Cadence
  • New Channels and Content To Use in 2020
  • Sample of Sales Prospecting Cadence

Sign up to watch the webinar:

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


https://www.callbox.com.sg/wp-content/uploads/2020/03/WEBINAR-RECORDING-THUMBNAIL-MOCKUP.jpg 1406 2500 Jayden https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Jayden2020-02-17 09:51:512020-04-27 09:10:38Not Your Grandma's Sales Cadence: Selling in 2020
Winning High-Value Accounts with Multi-Channel ABM

Winning High-Value Accounts with Multi-Channel ABM

April 11, 2019/0 Comments/in Lead Generation /by Katrina Chua

 

Video transcript:

Andrew heads sales at a B2B tech firm.

His team leverages multi-channel ABM (Account-based marketing).

With this approach, Andrew’s ABM program is on a winning streak…

  • Targeted 6.3x more tier 1 accounts
  • Booked 17x more meetings
  • Grew pipeline value by 8x

How?

By connecting with the right stakeholders at the right time with the right touch

 

Step 1: Identify

Andrew’s team picked their most promising accounts and mapped org charts for each.

Step 2: Expand

They then researched each contact to build detailed profiles.

Step 3: Engage

The team then reached out to contacts via different marketing channels and personalized messaging.

Step 4: Convert

They turned contacts into opportunities using a cadence of touches.

 

In short, multi-channel ABM sets the stage and opens doors for Andrew.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data


BOOK A CONSULTATION

Dial +65 3159 1112


Grab a copy of our FREE EBOOK, By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List

Prospect Research and Profiling Tips to Help You Build Your Contact List

https://www.callbox.com.sg/wp-content/uploads/2021/02/Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-17 07:00:002021-02-17 05:21:28Prospect Research and Profiling Tips to Help You Build Your Contact List
APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies

APAC B2B Lead Generation Strategies for Singapore Companies

https://www.callbox.com.sg/wp-content/uploads/2021/02/APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-05 06:37:242021-02-05 06:37:26APAC B2B Lead Generation Strategies for Singapore Companies
Top-of-Funnel-Marketing-Strategies-to-Drive-More-Leads

Top of the Funnel Marketing Strategies to Drive More Leads

https://www.callbox.com.sg/wp-content/uploads/2021/01/Top-of-Funnel-Marketing-Strategies-to-Drive-More-Leads.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-01-22 07:57:382021-01-22 07:57:40Top of the Funnel Marketing Strategies to Drive More Leads
https://www.callbox.com.sg/wp-content/uploads/2019/04/Winning-High-Value-Accounts-with-Callbox’s-Multi-Channel-ABM-Approach.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-04-11 08:00:162019-04-11 11:38:37Winning High-Value Accounts with Multi-Channel ABM
The 5 F’s of Data Hygiene for Deeper Sales Conversations

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

July 12, 2018/0 Comments/in Data Cleaning and Verification, Telemarketing /by Katrina Chua

 

 
Data is the new oil.
Without it, your sales engine stops running.

 

Like oil, data needs to be refined.
Or else, it won’t fuel your sales machine.

 

The problem is that B2B data has a very short shelf life.

  • 24% to 36% of your CRM data decays each year Tweet this!
  • 25% of sales contacts are invalid at any given time

 

Poor data causes reps to waste 27.3% of their time,
and ends up costing you 12% of revenues.

 

The good news is that,
by following a few simple data hygiene best practices,
richer data-driven sales conversations are always within your reach…

 

#1 Find out what’s wrong

  • Start with a thorough audit of your CRM
  • Interview key data handlers and users
  • Identify what types of errors and potential issues you encounter

Related: Ways to Optimize your Marketing List for your Multi-Channel Campaigns

 

#2 Fix what’s broken

  • Validate data entry errors and typos first
  • Research and update inaccuracies like phone numbers, email addresses, etc.
  • Define rules for merging and removing duplicate records

Related: Get Rid of Dead Leads on your Database in Singapore

 

#3 Fill missing values

  • Use the main company phone number as a placeholder until you obtain a direct line
  • Infer email addresses from common company-specific email patterns
  • Populate empty fields with data from publicly-available sources and third-party providers

 

#4 Fit data together

  • Follow standard naming conventions for contacts and businesses
  • Make sure to use consistent abbreviations and punctuations throughout a column
  • Create formatting rules for categorical fields (e.g., job titles, industries, etc.)

Related: The Secrets to Increase your Database with Qualified Contacts

 

#5 Feed into a data management process

  • Plan for each stage of the data lifecycle (from collection to removal)
  • Automate as much as you can, but keep humans in the loop
  • Farm out a specific task when you don’t have the resources to do it in-house

 

Keep in mind that data hygiene is a continuous process, not a one-time thing.
Always go back to the 5 F’s:

  • Find

  • Fix

  • Fill

  • Fit

  • Feed

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads, opportunities, and sales? Talk to an Expert.

Dial +65 3159.1112

Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Top-Sales-Tools-for-Your-Work-From-Home-Setup

Top 5 Sales Tools for Your Work From Home Setup

0 Comments
/
March 25, 2020
Read more
https://www.callbox.com.sg/wp-content/uploads/2020/03/Top-Sales-Tools-for-Your-Work-From-Home-Setup.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2020-03-25 07:41:302020-03-25 07:46:47Top 5 Sales Tools for Your Work From Home Setup

Not Your Grandma's Sales Cadence: Selling in 2020

Read more
https://www.callbox.com.sg/wp-content/uploads/2020/03/WEBINAR-RECORDING-THUMBNAIL-MOCKUP.jpg 1406 2500 Jayden https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Jayden2020-02-17 09:51:512020-04-27 09:10:38Not Your Grandma's Sales Cadence: Selling in 2020
Winning High-Value Accounts with Multi-Channel ABM

Winning High-Value Accounts with Multi-Channel ABM

0 Comments
/
April 11, 2019
Read more
https://www.callbox.com.sg/wp-content/uploads/2019/04/Winning-High-Value-Accounts-with-Callbox’s-Multi-Channel-ABM-Approach.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-04-11 08:00:162019-04-11 11:38:37Winning High-Value Accounts with Multi-Channel ABM
https://www.callbox.com.sg/wp-content/uploads/2018/07/The-5-F’s-of-Data-Hygiene-for-Deeper-Sales-Conversations.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-07-12 10:22:452019-04-30 11:28:48The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

May 31, 2018/0 Comments/in Email Marketing /by Katrina Chua

Email remains the Swiss Army knife of B2B Marketing.

It does a lot of things,
and it does them really well.

Email Marketing Goals - plot

But email’s performance is only as good as your goals.

Let’s understand the
5 essential B2B email marketing goals,
and learn why you need to focus on each of them.

#1 Connecting with new prospects

Emails are ideal for starting relationships with potential customers.

They enable personalized touches at scale.

That’s why 13% of B2B leads come from this channel.

Related: New Customers and Repeat Business: Leverage Both for Win-Win Results 

#2 Nurturing leads and opportunities

Emails play a key role in keeping leads engaged throughout the sales cycle.

They help deliver compelling content at each stage of the sales process.

51% of B2B marketers personalize lead nurturing through email segmentation.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

#3 Automating response to specific triggers

Emails provide a personalized way to automatically respond to lead activity.

They make your entire marketing automation process run smoothly.

B2B marketers who implement email automation boost their sales pipeline by 10%.

#4 Promoting exclusive offers

Emails work well at promoting free trials, discounts, and special offers.

They let you match relevant offers with an interested audience, boosting conversions.

In fact, 66% of online purchases resulted from an email.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

#5 Closing sales deals and providing post-sale follow-up

Emails can help sales reps close deals and encourage repeat purchase.

By providing reps with an extra layer of touch points, emails shorten the sales process.

Between 31% to 59% of B2B marketers believe emails have the biggest impact on revenues.

Tweet this!

Now that you know which goals to focus on, keep in mind that…

a goal without a plan is only a wish.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

What are your primary email marketing goals?
Comment them down below! 🙂

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Contact us 

Dial +65 3159.1112 | WhatsApp: +65 8479 5947

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey

Mapping Your Lead Gen Strategy with Your Customer's Journey

March 1, 2021
Read more
https://www.callbox.com.sg/wp-content/uploads/2021/03/Mapping-Your-Lead-Gen-Strategy-with-Your-Customers-Journey.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-03-01 09:26:302021-03-01 09:26:32Mapping Your Lead Gen Strategy with Your Customer's Journey
Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List

Prospect Research and Profiling Tips to Help You Build Your Contact List

February 17, 2021
Read more
https://www.callbox.com.sg/wp-content/uploads/2021/02/Prospect-Research-and-Profiling-Tips-to-Help-You-Build-Your-Contact-List.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-17 07:00:002021-02-17 05:21:28Prospect Research and Profiling Tips to Help You Build Your Contact List
APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies

APAC B2B Lead Generation Strategies for Singapore Companies

February 5, 2021
Read more
https://www.callbox.com.sg/wp-content/uploads/2021/02/APAC-B2B-Lead-Generation-Strategies-for-Singapore-Companies.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2021-02-05 06:37:242021-02-05 06:37:26APAC B2B Lead Generation Strategies for Singapore Companies
https://www.callbox.com.sg/wp-content/uploads/2018/05/5-B2B-Email-Marketing-Goals-that-Make-or-Break-Results-VIDEO.png 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-05-31 12:36:552020-07-09 13:40:405 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]

Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]

May 17, 2018/0 Comments/in Telemarketing /by Katrina Chua

 

Telemarketing still pretty much remains a numbers game.

 

To deliver results, calls need to be made at scale.

 

Not convinced?

 

Let’s do the math…

 

Let’s say your funnel looks like this:

15% of contacts you reach are decision makers
25% of decision makers contacted become qualified leads
50% of qualified leads become sales-ready

 

If you want your reps to meet 20 opportunities,
you need to call up over 1,000 prospects.

 

Keep in mind that’s all based on some pretty decent conversion rates.

 

If those percentages go down,
you have to call more contacts to hit your targets.

 

That’s why you need volume to get results.

 

To manage and improve sales call volume,
keep a close eye on these 4 crucial metrics…

 

#1 Calls Per Hour

  • This shows you the average rate an agent/rep places calls.
  • High calls-per-hour numbers are generally a good sign.
  • But when this metric is too high, it indicates low-quality conversations.
  • So, don’t look at this metric by itself.

 

#2 Average Call Length (Average Talk Time)

  • This indicates how much time an agent/rep usually spends on each call.
  • You want to keep average talk times below some threshold.
  • But very low call lengths can also mean low-quality conversations.
  • To understand this metric, also look at script complexity and amount of admin work required.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

#3 Occupancy Rate

  • This is the ratio of time spent on calls versus time spent between calls.
  • It tells you how efficiently agents/reps use their time.
  • Occupancy rates greater than 1 indicate agents are spending more time calling than not calling.
  • If it’s below 1, it means something is keeping an agent preoccupied between calls.

 

#4 Calls Per Record

  • This shows how many times an agent/rep dials a record, on average.
  • It tells you how persistently agents pursue each contact.
  • Keep in mind that it takes up to 18 touches to reach a lead.
  • So, always be sure this metric is flashing on your dashboard.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

 

To start managing your sales call volume, keep track of:

  • Calls per hour
  • Average talk time
  • Occupancy rate
  • Calls per record

 

 

Drive more customers into your sales funnel using Callbox Multi-Channel Marketing Strategy

Ready to talk? Schedule a consultation 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls (Featured Image)

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls

0 Comments
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July 16, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/07/7-Best-Practices-for-Sales-Prospecting-Calls.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-07-16 07:57:032019-07-16 07:57:03Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls
How Effective is Telemarketing in Singapore and APAC?

How Effective is Telemarketing in Singapore and APAC?

0 Comments
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July 4, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/07/How-Effective-is-Telemarketing-in-Singapore-and-APAC.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-07-04 08:00:022019-07-04 13:50:33How Effective is Telemarketing in Singapore and APAC?
Sample Cold Calling Scripts for Key Buyer Personas in Managed IT (Featured Image)

Cold Call Scripts That Land Meetings with MSP Buyers [Free Download]

0 Comments
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May 23, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/05/Sample-Cold-Calling-Scripts-for-Key-Buyer-Personas-in-Managed-IT-BLG.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-05-23 10:00:142019-05-22 14:41:26Cold Call Scripts That Land Meetings with MSP Buyers [Free Download]
https://www.callbox.com.sg/wp-content/uploads/2018/05/Track-These-KPIs-and-Learn-How-to-Increase-Sales-Call-Volume-VIDEO.png 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-05-17 08:00:292019-04-30 11:31:18Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]
Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Marketing and Transactional Emails: How to Leverage Both [VIDEO]

April 24, 2018/0 Comments/in Email Marketing /by Katrina Chua

 

The inbox is a crowded place.

  • An office employee gets 121 emails each day.
  • Half of incoming mails are spam.
  • Only 38% of emails in the inbox are useful.

 

How do you make your emails rise above the noise?

 

First, here’s what’s inside a typical inbox:

Promotional Emails
0%
Transactional Emails
0%
Personal Emails
0%

 

It’s clear that to engage recipients,
you need the right mix of marketing and transactional emails.

 

While these two types of emails serve different uses,
combining both can boost marketing results through:

  • More ways to connect with prospects and customers
  • Deeper insight into prospect’s interest and intent
  • Extra opportunities for conversion

 

Here’s how to integrate marketing and transactional emails:

 

#1 Understand the difference

  • Marketing emails nurture leads, promote offers, and make a sale.
  • Transactional emails are sent to complete a process
  • Marketing emails include: cold emails, newsletters, event invites,, promos, etc.
  • Transactional emails include: welcome emails, order confirmations, account updates, etc.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

 

#2 Know what rules apply

  • Marketing emails must comply with applicable laws like the CAN-SPAM Act, CASL, GDPR, etc.
  • Transactional emails are mostly exempt from these legal standards.
  • For example, marketing emails require a valid postal address, but transactional emails don’t’.

 

#3 Separate them properly

  • Gmail suggests sending emails separately by purpose for better deliverability.
  • Use different sending IP addresses for each type.
  • Avoid using the same domain for marketing and transactional emails.

 

#4 Let the two types complement each other

Transactional emails typically fetch better engagement rates. Use them to:

  • Ask recipients to sign up for your newsletter and other marketing emails
  • Get referrals and recommendations
  • Carry out surveys and gather feedback
  • Point recipients to relevant resources like whitepapers, guides, webinars, etc.

 

Now, it’s time to improve your email results.
Leverage both marketing and transactional emails into your mix.

 

 

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Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

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April 10, 2019
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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

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May 31, 2018
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Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Marketing and Transactional Emails: How to Leverage Both [VIDEO]

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April 24, 2018
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https://www.callbox.com.sg/wp-content/uploads/2018/04/Marketing-vs.-Transactional-Emails-How-to-Leverage-Both-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-04-24 08:00:582019-02-05 11:32:19Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

https://www.callbox.com.sg/wp-content/uploads/2018/04/Marketing-vs.-Transactional-Emails-How-to-Leverage-Both-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-04-24 08:00:582019-02-05 11:32:19Marketing and Transactional Emails: How to Leverage Both [VIDEO]
4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]

4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

April 12, 2018/0 Comments/in Telemarketing /by Katrina Chua

 

By 2050, machines will take over half of all jobs.

… and telemarketers will be the first ones to go.

 

An Oxford study says

there’s a 99% chance
AI will replace human telemarketers soon.

 

But until AI learns how to build genuine rapport,

sales calls will remain a person-to-person interaction.

That’s because there are four building blocks of rapport

that only we humans can do for now.

 

#1 Listening and Empathy

Talking about oneself releases feel-good chemicals in the brain.

It’s even more rewarding with a person who’s really listening.

How Not to Sound Like a Machine:

Start with an open-ended question;

let them share a bit about themselves.

 

#2 Being Authentic

People do business with people they like.

No matter how well AI mimics human speech,

there’s nothing like the real thing.

How Not to Sound Like a Machine:

Let the conversation flow naturally and show genuine interest,

but don’t overdo it.

 

#3 Finding Common Ground

AI knows more about your prospects than you do.

But only people can connect and find common ground in a conversation.

How Not to Sound Like a Machine:

Bring up interesting tidbits that prospects can relate to.

Build on these points at different moments in the call.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

 

#4 Creating Shared Experiences

The secret to building rapport is creating shared experiences.

Whether it’s defining the prospect’s problem or identifying a solution,

working together brings people closer.

How Not to Sound Like a Machine:

Turn sales calls into collaborative brainstorming sessions.

Use “we”, “our”, and “us” in the conversation.

 

Rapport is a two-way connection between people.

It’s going to stay that way unless machines master these four skills.


Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]


 

 

Try out our new
Data Preview Tool ↪
for a breakdown of our data list by country!

Get more customers in your sales funnel using Callbox Multi-Channel Marketing Strategy

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls (Featured Image)

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls

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July 16, 2019
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How Effective is Telemarketing in Singapore and APAC?

How Effective is Telemarketing in Singapore and APAC?

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July 4, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/07/How-Effective-is-Telemarketing-in-Singapore-and-APAC.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-07-04 08:00:022019-07-04 13:50:33How Effective is Telemarketing in Singapore and APAC?
Sample Cold Calling Scripts for Key Buyer Personas in Managed IT (Featured Image)

Cold Call Scripts That Land Meetings with MSP Buyers [Free Download]

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May 23, 2019
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https://www.callbox.com.sg/wp-content/uploads/2018/04/4-Sales-Call-Rapport-Building-Techniques-That-AI-Cant-Yet-Do-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-04-12 08:00:352019-04-30 11:33:134 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
How to Handle Early Sales Objections, According to Science [VIDEO]

How to Handle Early Sales Objections, According to Science [VIDEO]

March 14, 2018/0 Comments/in Telemarketing /by Katrina Chua

Objection: “Just send me some info…”

How to Respond:

“Sure, I want to make sure I send the right info. Tell me more about…”

Why it Works:

  • This uses the ‘Context Effect’ in psychology.
  • The context surrounding an event affects how it’s perceived.

Related: How to Spot a “Requested More Information” in Every Sales Objection

 

Objection: “We already work with your competitor.”

How to Respond:

“That’s great. What results are you getting?”

Why it Works:

  • This response reverses the direction of change.
  • It’s the best way to overcome status quo bias.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

 

Objection: “Call me back in 6 months…”

How to Respond:

“What are your company’s other priorities right now?”

Why it Works:

  • Prioritizing activities is better than time management.
  • Best-selling author Rory Vaden shows this approach defeats procrastination.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

 

Objection: “We don’t have any budget right now.”

How to Respond:

“That’s okay. I’m not calling to sell you anything today.
But if I could ask you about…”

Why it Works:

  • This response shows empathy.
  • Harvard neuroscience research finds that trust depends on empathy.

Related: How to make Prospect Realize They Need your Product or Services

 

Try these tactics out for yourself
…and take the conversation to the next level.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8479 5947

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls (Featured Image)

Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls

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July 16, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/07/7-Best-Practices-for-Sales-Prospecting-Calls.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-07-16 07:57:032019-07-16 07:57:03Telemarketing in Singapore: 7 Best Practices for Sales Prospecting Calls
How Effective is Telemarketing in Singapore and APAC?

How Effective is Telemarketing in Singapore and APAC?

0 Comments
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July 4, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/07/How-Effective-is-Telemarketing-in-Singapore-and-APAC.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-07-04 08:00:022019-07-04 13:50:33How Effective is Telemarketing in Singapore and APAC?
Sample Cold Calling Scripts for Key Buyer Personas in Managed IT (Featured Image)

Cold Call Scripts That Land Meetings with MSP Buyers [Free Download]

0 Comments
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May 23, 2019
Read more
https://www.callbox.com.sg/wp-content/uploads/2019/05/Sample-Cold-Calling-Scripts-for-Key-Buyer-Personas-in-Managed-IT-BLG.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-05-23 10:00:142019-05-22 14:41:26Cold Call Scripts That Land Meetings with MSP Buyers [Free Download]
https://www.callbox.com.sg/wp-content/uploads/2018/03/How-to-Handle-Early-Sales-Objections-According-to-Science-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-03-14 08:00:392020-07-16 08:05:22How to Handle Early Sales Objections, According to Science [VIDEO]
5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

February 27, 2018/0 Comments/in Email Marketing /by Katrina Chua

Attention spans are getting shorter.
One study claims it’s shorter than a goldfish’s.

But this doesn’t mean people now have fishlike intelligence.
We simply got smarter at spending our attention.

That’s the key to getting your emails opened and read.
You have to show they’re worth people’s attention
… and you only have 8 seconds to do this.

Follow these proven tips to make each crucial second count.

#1 Figure out the best sending schedule

Send times affect email engagement rates.

Research shows mid-morning on weekdays work best.

Tweak your send times based on your own campaign and audience.

Related: A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

#2 Spend extra effort crafting your subject line

47% of recipients open emails based on subject lines alone.

Good subject lines use recipients’ curiosity and self-interest.

Come up with 2 to 3 subject line ideas and test each one.

Related: How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

#3 Avoid starting with “Hi, my name is…”

Opening lines affect whether your emails get read.

Your email won’t be worth reading if it starts off by talking about you.

Hook your prospects by making the opening about them.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

#4 Show that you really did your homework

Personalized emails fetch 29% more opens and 41% higher CTRs than generic emails.

But deeper personalization improves conversion by up to 360%.

Open by mentioning a recent trigger event or a shared background.

Related: Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]

#5 Pay attention to layout and formatting

Recipients spend only 5 seconds scanning an email.

In one glance, your prospect should know what the message is about.

Break the body into smaller chunks and make key items stand out.

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

But as attention spans continue to dwindle,
this is the best way to email prospects:

Seek respect, not attention.
It lasts longer.

–Z. Abdelnour

Sign up for The Savvy Marketer

and get more Singapore Email Marketing Tips & Strategies

Get qualified B2B leads today!

Dial +65 3159.1112

Add us on WhatsApp +65 8479 5947

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

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April 10, 2019
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https://www.callbox.com.sg/wp-content/uploads/2019/04/Best-Practices-for-Writing-Effective-B2B-Lead-Generation-Emails.jpg 450 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2019-04-10 09:31:472019-04-23 15:58:25Best Practices for Writing Effective B2B Lead Generation Emails
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

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May 31, 2018
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Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Marketing and Transactional Emails: How to Leverage Both [VIDEO]

0 Comments
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April 24, 2018
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https://www.callbox.com.sg/wp-content/uploads/2018/04/Marketing-vs.-Transactional-Emails-How-to-Leverage-Both-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-04-24 08:00:582019-02-05 11:32:19Marketing and Transactional Emails: How to Leverage Both [VIDEO]

https://www.callbox.com.sg/wp-content/uploads/2018/02/Blog-Image-1.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-02-27 04:01:332020-08-05 13:16:165 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]
How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

February 16, 2018/0 Comments/in Email Marketing /by Katrina Chua

1 in 5 commercial emails sent never reaches the inbox.

  • 6% end up in the spam folder
  • 14% are blocked by ISPs entirely.

For cold emails, inbox placement becomes even more challenging.

That’s because…

  • You don’t have a relationship with your recipient yet.
  • You’re sending unsolicited messages.

But this doesn’t mean cold emails are spam.

That’s why they belong to the inbox, not the junk folder.

Follow these steps to make sure things stay that way…


A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

40 B2B Sales Email Templates for Every Situation [Free PDF]


Step 1: Scrub your list thoroughly

Your cold outreach’s success depends on the quality of your list.

  • Use list cleaning tools and services to remove bad addresses
  • Run a double opt-in campaign, especially when using a third-party list

Related: Get Rid of Dead Leads on your Database in Singapore [Slideshow]

Step 2: Check your copy for spam triggers

Your email’s content and design can set off spam alerts in dozens of ways.

  • Limit your use of known spam words
  • Maintain a 60-40 text-to-image ratio
  • Link exclusively to reputable domains

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

Step 3: Segment and personalize your campaign

In the eyes of ISPs, there’s a fine line between non-personalized bulk emails and spam.

  • Add some prospect-specific snippets to your email templates
  • Segment your list and customize the message for each group

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Step 4: Let ISPs know you’re someone they can trust

Sender authentication tools and services can help you improve deliverability.

  • Setup SPF, DKIM, and DMARC anti-spoofing
  • Sign up for sender and email certification audits

Step 5: Watch how you use your sending IP

Once your sending IP and domain get blacklisted, your emails no longer reach recipients.

  • Send emails in small batches each day and gradually increase the volume
  • Use a dedicated IP for your sending server
  • Keep hard bounces below 5% and spam reports below 0.1%

Remember, cold emails are not spam unless you make them that way.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

Sign up for The Savvy Marketer

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Get qualified B2B leads today!

Dial +65 3159.1112

Add us on WhatsApp +65 8479 5947

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

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April 10, 2019
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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

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May 31, 2018
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Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Marketing and Transactional Emails: How to Leverage Both [VIDEO]

0 Comments
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April 24, 2018
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https://www.callbox.com.sg/wp-content/uploads/2018/04/Marketing-vs.-Transactional-Emails-How-to-Leverage-Both-VIDEO.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-04-24 08:00:582019-02-05 11:32:19Marketing and Transactional Emails: How to Leverage Both [VIDEO]

https://www.callbox.com.sg/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox.jpg 352 800 Katrina Chua https://www.callbox.com.sg/wp-content/uploads/2020/07/callbox-logo.png Katrina Chua2018-02-16 21:29:132020-08-05 13:11:33How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]
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About Us

Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.

To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.

Services

  • Overview
  • Lead Generation
  • Event Marketing
  • Database Solutions
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Industries We Serve

  • Information Technology
  • Software
  • Advertising
  • Consulting
  • Healthcare
  • Financial Services

Contact Us

  • +65 3159 1112
  • 1 Scotts Road #24-10 Shaw Centre
    Singapore 228208

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