Callbox Mines a Shimmering Success
For Jewelry ERP
• Utilized Callbox’s Multi-Channel Lead Generation Program
• Utilized Pipeline Lead Nurture Tool
• Won Over Elusive Target Prospects
RESULTS AND RETURN ON INVESTMENT
The initial campaign generated only 3 leads but the Client wasn’t surprised at all of the result as they knew that a jewelry software is all new to the target market. They considered the campaign as testing the market.
In 2016, the Client reconvened with the Callbox team to run another round of campaign despite the market’s indifference to the product. Callbox still maximized its multi-channel lead generation, utilizing the Pipeline Lead Nurture Tool using the same campaign process as of the initial campaign.The two-period campaign showed erratic trend results: Month 1 with 5 appointments, month 2 with 10, month 3 with 8.
The 4th month (start of the 2nd period), spiked to 12 appointments but the 5th month decreased to 6, and went up again to 10 appointments on the 6th month and finaled at 3 appointments on the the 7th month.
THE CALLBOX SOLUTION
1.Callbox validated the contact information in the database by sending initial emails with overview on the jewelry ERP software.
2.Prospects’ active responses like opened emails, website visits, clicked links, downloads and queries were tracked via the Pipeline Lead Nurture Tool and saved for follow-up.
3.Invalid emails like bounces and other contact details were updated upon speaking with the prospect.