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callbox case study

Callbox Built Powerhouse Lead Gen Campaign for Technology Pioneer

The Client

The Client is a global powerhouse technology pioneer focused on industry, infrastructure, transport, and healthcare, adding real value for customers by providing Building Technologies, Drive Technology, Energy, Financing, Healthcare, Industrial Automation, Mobility, Services, Software, and Consumer Products.

The Challenge

From designing the pointer telegraph back in 1847, the Client took its way up to become a global powerhouse technology conglomerate by constantly creating and building solutions that empower its customers to positively transform their businesses.

Along the course, however, the tech giant was confronted with several challenges such as the first comprehensive reform of the organization, the launch of the Ten-Point Program, compliance risks, and the recent pandemic. Nonetheless, it withstood all odds by being innovative, customer-oriented, and adherent to quality standards.

In fact, the challenges made the tech leader even stronger and opened new doors to opportunities – strategies, acquisitions, and meaningful partnerships that allowed the business to flourish and fit for the future. Among the latest partnerships they engaged with included a lead generation campaign with Callbox.

The Callbox Solution

The Client wanted to expand its APAC market by focusing on building more customer accounts in the region, mainly in the Singapore market.

Based on the Client’s needs, Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscription to Callbox Pipeline and HubSpot CRM
  • Account Management which included Strategy Building, Reporting, and Product Knowledge

The Goals

  1. The Callbox team was to contact potential customers using multiple marketing channels.
  2. To keep the contact list accurate and updated to ensure more lead conversions.
  3. Set meetings with qualified interested prospects for the Client’s specialists.

Account Research and Selection

  1. The Client specified its target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target, which consisted of detailed demographic and firmographic segmentations.
  2. The campaign’s primary targets were IT Directors, IT Infrastructure Managers/Heads, Data Center Managers, Engineering/Facilities Heads, Corporate Real Estate, VPs, GMs covering the same scope, and C-Levels (CEO, CIO, CTO).
  3. The master contact list was segmented based on these personas and was further grouped according to industry type with unique accounts and contacts.

Results

Overall, the 12-month ABM Lead Generation campaign generated 152 Sales Qualified Leads, 47 Marketing Qualified Leads, 79 Requests for Information, 242 Follow Ups, 221 For Callback, 83 Potential Leads, and 3,112 LinkedIn Connections.

case study

Commitment to Quality Leads: Callbox ABM Wins Leads and Boosts Revenue for AI Healthcare Provider

The Client

The Client is a major multinational firm that offers advanced analytics and AI capabilities for data-driven decision-making. They integrate and manage data from various sources of electronic
health records, enabling improved diagnosis accuracy and personalized treatment plans.

Predictive analytics and AI-driven decision support enable proactive interventions and optimized resource allocation. Their platform enhances population health management with targeted
interventions and preventive measures.

Emphasizing strong compliance and security measures, the company ensures that their operations adhere to data privacy and industry regulations, maintaining the highest standards of
patient data protection.

Overall, the Client offers a comprehensive solution to improve patient care, streamline operations, and enhance healthcare outcomes.

The Challenge

The Client is a reputable provider of AI-powered solutions for businesses in the healthcare sector. Having been in business for 5 years, they have a strong track record of delivering quality services. However, despite years of experience and expertise, they have been struggling to generate qualified leads in recent months.

The Client’s previous lead-generation efforts had been focused on SEO, email marketing, networking events, and referrals from existing clients. While these methods generated some leads, the quality of these leads was often poor. The Client was not able to align their marketing efforts to the leads they were generating and to the results they were aiming for.

The lackluster outcomes made the Client realize that they needed a fresh approach to their lead-generation efforts. A thorough audit of their previous marketing efforts helped the Client point out the problem with their lead generation strategy: They needed to be present on multiple platforms to reach as many prospects as possible. And in this case, they needed to target the right audiences.

The Client decided to partner with a multi-touch, multi-channel, AI-powered lead generation agency to help them improve their lead generation process. Finding the most suitable provider to outsource to required extensive research, and after careful consideration, they opted to collaborate with Callbox.

The Callbox Solution

Callbox designed a plan for a Lead Generation & Appointment Setting campaign using Account-Based Marketing, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to help the Client identify new contacts and generate qualified leads.
  • To build brand awareness by reaching out to prospects through multiple channels.
  • Callbox was to book online or phone meetings for a discussion with the Client’s sales representatives.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the CEO, Chief Digital Information Officer, CIO, CMIO, and CTO.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign produced a total of 158 Sales Qualified Leads, 294 Marketing Qualified Leads, and 857 Social Media Connections.

lead generation case study

Callbox Skyrockets Lead Gen for Employee Engagement and Well-Being Solutions Provider

The Client

The Client is a prominent global provider of employee engagement and well-being solutions that serve businesses and organizations across the globe. Their digital platform plays a crucial role in empowering these organizations to foster healthier lifestyles and wellness among their
employees.

This comprehensive platform has a wide range of features to promote employee well-being and engagement. Among these features are health assessments, providing valuable insights into employees’ current health status and potential risk factors. Employees are also provided with personalized coaching and tailored guidance and support on their journeys toward their well-being.

Additionally, the platform incorporates activity tracking, enabling employees to monitor their physical activities, such as steps taken, calories burned, and active minutes. To make the process fun and engaging, elements of challenges and gamification were included to encourage employees to participate actively in wellness initiatives.

The inclusion of social networking capabilities allows employees to connect with one another, sharing their progress and forming support networks with like-minded individuals. This fosters a sense of community and camaraderie, further reinforcing a positive and healthy workplace culture.

Lastly, the platform’s data analytics and reporting features enable organizations to evaluate the impact of their well-being programs. This data-driven approach allows for informed decisionmaking and the continuous improvement of employee engagement and well-being initiatives.

Through the Client’s robust digital platform, employees can make healthier options, monitor their progress, and forge meaningful connections with their colleagues, leading to a more involved and thriving workforce.

The Challenge

Despite being a distinguished provider of employee engagement and well-being solutions and having a robust digital platform, the Client faced challenges in maximizing its reach and impact. They needed to attract more businesses and organizations to utilize their well-being solutions.

Additionally, they sought to increase user engagement on their platform and showcase the effectiveness of their features, such as health assessments and personalized coaching.

In this campaign, the Client aimed to penetrate the dynamic APAC market, particularly the areas of Singapore, Australia, Japan, Taiwan, and Indonesia. The diverse and rapidly growing economies of these countries made them strategic targets for the Client to introduce their solutions.

The Client sought a reliable lead generation services provider to help them overcome their challenges and achieve their goals. Considering expertise in lead generation, they decided to partner with Callbox, which in turn developed a strategic campaign to reach potential businesses and organizations interested in enhancing their
employee well-being and engagement.

Callbox’s strategic lead generation efforts aligned with the Client’s goal to expand their reach, attract more potential customers, and foster a more engaged workforce. The partnership allowed the Client to strengthen their position as a prominent global provider of employee engagement and well-being solutions.

The Callbox Solution

Callbox designed a plan for a Lead Generation & Appointment Setting campaign using Account-Based Marketing, which comprised of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to promote the Client’s services to target users in the APAC, particularly in Singapore, Australia, Japan, Taiwan, and Indonesia.
  • To help the Client generate more leads using multiple outreach channels
  • Callbox was to book online or phone meetings with interested prospects for the Client’s sales representatives.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the CEO, Chief Digital Information Officer, CIO, CMIO, and CTO.
  3. The master contact list was segmented based on these personas and were further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign produced a total of 147 Sales Qualified Leads, 216 Marketing Qualified Leads, and 495 Social Media Connections.

case study cover photo for elevator manufacturing company clientele in SIngapore

Elevator and Escalator Company Reach Key Decision-Makers in APAC with Callbox ABM

The Client

The Client is a prominent player in the elevator and escalator manufacturing and maintenance industry, providing an extensive range of products and services tailored for diverse building types including public, commercial, residential, manufacturing, logistics, and transportation structures.

Their offerings include a wide range of elevators, escalators, and automatic building doors. They deliver holistic maintenance and modernization solutions to ensure their systems remain efficient, safe, and relevant throughout their lifespan.

Within the commercial sector, the Client provides its products and services to hotels, office buildings, shopping malls, and hospitals. They also provide elevators and escalators to residential spaces, including condominiums, apartment buildings, and townhouses. 

The Client also renders its offerings to public infrastructures like airports, train stations, schools, and government buildings and to transportation facilities like subway stations, terminals, and airports.

In the logistics sector, the Client supplies their products and services to warehouses and distribution centers, as well as to manufacturing structures like factories and industrial plants.

In their dedication to delivering a comprehensive suite of vertical transportation solutions, the Client aims to provide seamless solutions to urban environments and ensure that people can move within them with safety and ease.

The Challenge

With expertise in elevators and escalators of all models, the Client is committed to delivering top-notch maintenance, modernization, and enhancement solutions in Singapore.

The Client aimed to expand into new APAC territories. As they did so, they faced challenges in terms of product awareness and lead generation. Their in-house team, while proficient in their domain, possessed limited knowledge and skills in B2B lead generation, lead nurturing, and customer outreach. 

Moreover, the Client intended to expand their existing database of potential customers in the APAC region. They wanted to reach a wider audience and generate more leads. However, their limited marketing strategies hindered their business goals.

To overcome these challenges, the Client opted to partner with Callbox, a reputable APAC-centered lead generation service provider. Callbox’s deep understanding of the said market, along with its extensive B2B expertise, made it the ideal partner to assist the Client in reaching its expansion goals. 

The collaboration aimed to raise product awareness, generate quality leads, expand the contact list, and ultimately enhance the Client’s market presence in the APAC region.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Manpower: While possessing an extensive roster of contacts, the Client aimed to expand the size of their database. Callbox engaged the expertise of Sales Development Representatives (SDRs) to complement and expand the Client’s existing list to achieve this goal.
  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, and Social Media
  • Sales Enablement & Support that covered Training, Account Setup, and Back Office Sales Support
  • Tools & Subscription to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  1. To ensure data accuracy, the Callbox team was to update details in the database, including email addresses, phone numbers, company information, SIC codes, and social media accounts.
  2. Callbox was to help the Client generate potential leads.
  3. Reach out to target prospects via multiple channels to promote the Client’s products and services.
  4. Book face-to-face, online, or phone meetings with potential leads for the Client’s representatives.

Below is the three-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, locations, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  3. The Client provided a self-compiled list of potential contacts for targeted outreach. Callbox strategically integrated additional names and relevant contact information into the Client’s database to augment the reach of the marketing campaign.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target, which consisted of detailed demographic and firmographic segmentations.
  2. The target personas identified for the campaign were the Utilities Manager, Maintenance Manager, and Project Manager.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 5-month Lead Generation and Appointment Setting campaign delivered 77 (31%) Total Conversions, with 46 MQLs and 31 Sales Appointments. The campaign was also able to generate 10 Requests for More Information.

 

Callbox Lead Generation Campaign for a Company in India

Software Company’s Lead Gen Boosts with Callbox Partnership

The Client

The Client, which is founded in 2010, is a software company that specializes in providing enterprise customers with real-time analytics and operational intelligence. 

It seeks to significantly increase the profitability and agility of client operations with the help of AI-infused automation. The Client provides real-time predictive visibility into process exceptions across order fulfillment, supply management, shipping logistics, and channel operations execution processes.

The Client’s customers include companies in the high-tech industry, consumer packaged goods, life sciences, and apparel and footwear.

The Challenge

Prior to working with Callbox, the client had a number of sales representatives working for them with the aim of expanding their business. Unfortunately, due to poor lead quality and a lack of probing attempts to understand prospects’ needs, many of the leads generated by those employees resulted in low conversion.

The most common problem that the team found during the campaign was reaching out to prospects by phone because the client is targeting enterprise firms. The campaign’s objectives were to engage prospects through Multi-Channel Lead Management which utilizes Voice, Email, Chat, Web, and Social Media, profile the contact list to guarantee that all the data is correct, account management with strategy building, reporting, and product knowledge; and set appointments with client.

Here is where Callbox’s multi-channel strategy proved to be efficient. With the partnership with Callbox, the Client was able to nurture their leads through social media and email, finally converting them into Sales Qualified Appointments.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, and Social Media
  • Sales Enablement & Support that covered Training, Account Setup, and Back Office Sales Support
  • Tools & Subscription to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  1. Callbox was to call and promote solutions with the target prospects/audience
  2. Reach out to target prospects via multiple channels to uncover pain points and upcoming needs
  3. Schedule online/phone meetings with potential leads

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, locations, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target, which consisted of detailed demographic and firmographic segmentations.
  2. The target personas identified for the campaign were: Engineering (Manager, Director, VP), Operations (Manager, Director, VP), Manufacturing (Manager, Director, VP), and Product Engineer.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.
Callbox Case Study for a Software Company in India

Callbox Campaign Yields Potential Leads for IT Solutions Company

The Client

The Client is an information technology (IT) consulting and software development company that provides high-end technology solutions to mid-to large-scale businesses. They specialize in cloud computing, security, monitoring, virtualization, and clustering. In addition, they also provide open-source solutions and services like automation, DevOps, Internet of Things (IoT), and Big Data. 

With decades of service and professional experience for clients in multiple industries like e-commerce, retail, finance, education, and healthcare the Client has established itself as a trusted partner that places customer satisfaction as a top priority. 

The Client is passionate about delivering quality services that meet and surpass customer expectations and their long-standing reputation for providing exceptional services has enabled them to establish trust with their clients. They have been able to grow their customer base and build a strong following over time because of their consistent customer-centric approach.

The Challenge

To meet varying business needs, modern enterprises rely on multiple resources, platforms, and infrastructure, along with technology. The Client integrates multiple technologies on robust platforms to serve these needs. Our experts specialize in optimizing available resources to keep infrastructure costs under control.

In this campaign, the Client’s goal was to gain a better understanding of their target audience’s needs in APAC countries and evaluate their competitors’ strategies to improve their services. As the campaign required an outsourced marketing provider, they searched for top companies and ultimately selected Callbox due to their end-to-end multi-channel lead generation program design and full database provision.

Callbox’s expertise in lead generation allows the Client to gather information about their target audience and competitors through various channels such as email, social media, and telemarketing. 

With access to a complete database provided by Callbox, the Client can analyze and understand market trends and tailor their services to meet the needs of their customers. The Client can further enhance their services, stay competitive in the market, and maintain customer satisfaction with Callbox’s assistance.

The Callbox Solution

Based on the Client’s needs, Callbox developed an Account-based Marketing Lead Generation & Appointment Setting campaign which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, and Social Media
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to gauge the product fit and buying intent of potential customers for its target location.
  • Collect additional prospect information to help the Client nurture leads and opportunities.
  • Set up meetings for the client’s sales staff with potential clients.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the IT Director, CTO, IT VP, and Head of Departments (Finance/Operations/Manufacturing/Supply Chain/Marketing/Sales)
  3. The master contact list was segmented based on these personas and was further grouped according to industry, business size, and technologies in use.

Results

The 3-Month Lead Generation and Appointment Setting campaign delivered 44 Sales Appointments, 18 Marketing Qualified Leads, and 179 Social Media Connections.

 

Callbox Case Study: Event Marketing

Callbox’s Event Marketing Campaign Secures Attendees for SG Exhibition and Events Giant

The Client

The Client is a leading B2B (business-to-business) information services provider that operates in more than 30 countries around the globe and serves professionals, businesses, and academics. Its services include organizing exhibitions and events, facilitating digital and in-person community-building, delivering data-driven services and intelligence-based products, and giving access to research for specialist customer communities. 

The Client organizes several hospitality events in Singapore, including one of the largest international food and beverage exhibitions in Asia. This event that the Client has been holding in Singapore for over 40 years attracts businessmen, exhibitors, and visitors from all over the world. It covers a wide range of categories including food and beverages, bakery and confectionery, and hospitality supplies and equipment. 

It provides a platform for industry professionals to hold cooking competitions, networking events, and seminars to share ideas and insights about the latest trends, showcase products and services, and connect with potential business partners. 

In addition to this, the Client organizes other hospitality events in Singapore like exhibitions on wines, spirits, and artisan and gourmet food and beverages

The Challenge

For 4 decades, this information services provider and events and exhibition organizer has been raising the standard of the event experience by providing more valuable networking opportunities and high-quality sourcing options.

The success of the Client over the past years is attributed to their event marketing tactics and appointment-setting strategies, which have been very effective in drawing in clients all over the globe. Their quality services helped clients develop a strong sense of trust and confidence among their clients.

Despite being the leader in their niche, the Client doesn’t want to rest on their laurels. It continues to strive for better services and more innovative initiatives for the exhibitions it holds. 

The Client is confident enough that they will draw in many exhibitors and visitors for their most current event, but they believe that it’s a best practice to outsource their event marketing and appointment-setting efforts to a team of lead generation experts. This way, the Client can be sure that their efforts are ensured to deliver favorable results. Taking uncalculated risks is not much of a wise move in the B2B setting.

With this in mind, the Client sought the assistance of Callbox to market and draw in attendees to its events.

The Callbox Solution

Callbox designed an Event Marketing and Appointment Setting campaign for the Client which utilized the following channels: email, voice, social media, and web to reach out to potential targets.

The Goal

Callbox aimed to invite potential participants to register for the Singapore event and provide them with a consultation opportunity with the Client’s consultants.

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were CMOs, Education, DMs in Manufacturing such as Production Managers, Maintenance Managers, Purchasing Managers, Engineering Managers, Project Engineers, CEOs, Directors, Owners, and Plant Managers.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

The Results

The 3-Month Event Marketing and Appointment Setting campaign delivered the following results: 1255 Total Conversions, 103 Follow-ups with RC, 47 Requests for Information, and 295 Verified Interest.

Callbox Case Study for a Mobile Platform Company

ICT Giant Impressed with Callbox’s Lead Generation Efforts, Extends Partnership for 6 More Months

The Client

The Client is a multinational corporation that has established itself as a prominent player in the global telecommunications and consumer industry sectors. Their extensive portfolio encompasses a wide range of services including laptops, smartphones, tablets, headphones, routers, wearable devices, telecommunications networks, artificial intelligence
solutions, and cloud computing.

With a strong presence in over 100 countries, the Client actively collaborates with telecommunications operators, industry stakeholders, and partners worldwide to promote digital transformation and connectivity.

They are firmly committed to championing digital transformation and fostering connectivity. To strengthen their dedication
to serve customers across the globe, the Client maintains an expansive global footprint, incorporating strategically located regional offices, advanced facilities, and cutting-edge manufacturing centers.

The Challenge

The Client, a globally recognized multinational technology company specializing in telecommunications equipment and consumer electronics is determined to strengthen its market presence in the APAC region and successfully introduce its new products and services in the said region.

However, they face the formidable challenge of establishing a strong foothold in the telecommunications market of the target region, given the increasing competition. The rise of companies offering similar products and services made it difficult for the Client to distinguish themselves from the competitors.

The Client recognizes the importance of generating top-notch leads and nurturing potential customers. They aim to employ a comprehensive approach to engage key decision-makers, highlight their advanced solutions, and foster long-lasting connections.

To address these challenges, the Client joined forces with Callbox, capitalizing on their expertise in lead generation and customer engagement. Together, they crafted a 6-month tailored marketing strategy designed to effectively reach out to prospective clients within the target region.

The Client was highly satisfied with the achieved results and has chosen to extend and renew Callbox’s services for an additional 6 months. This decision showcases their satisfaction with the ongoing partnership with Callbox and their confidence that it will continue to drive further success.

The Callbox Solution

Callbox designed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to help the Client generate potential leads
  • To call and promote their newly launched products and services to the target audience
  • To book face-to-face, online, or phone appointments with prospects from the target region for the Client’s representatives

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. . The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were IT Director/Manager, Owner, General Managers, Managing Director, C-suites, VPs, Directors, and Channel Partner Managers.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign delivered 125 Sales Qualified Leads, 341 Marketing Qualified Leads, and 443 Social Media Connections

Callbox Case Study for a Global Data Center in India

Callbox Accelerates Lead Gen for Global Data Center Company Scaling in India

The Client

The Client, founded in 1998, is a global data center and interconnection firm that provides a variety of services like managed hosting solutions, colocation, and cloud connectivity to businesses across multiple locations and industries. They help companies securely connect to partners and customers on a global scale.

The Client operates over 180 data centers across five continents and provides customers with access to a global platform for digital business. These data centers are designed to meet the highest standards for security, performance, and reliability, making them ideal for businesses of all sizes and industries. Among the industries they serve are technology, financial services, healthcare, media, and entertainment.

In their commitment to sustainability, the Client implemented environment-friendly initiatives like utilizing renewable energy, conserving water, and employing energy-saving technologies in their data centers.

The Challenge

The Client wanted to scale its business and explore a wider market in India. As a globally recognized data center provider, they wanted to ensure that the entire process of their expansion is of top standard and without any complications. 

The Client wanted a seamless and stress-free expansion process that would allow them to maintain their reputation as a trusted name in the industry. They were looking for a partner who could assist them in achieving their goals and help them navigate any potential challenges that might arise during the expansion process.

To work on a campaign that’s focused on generating potential customers in India who either currently have a need for or will soon require their products and solutions, the Client chose to partner with Callbox.

The Callbox Solution

Callbox designed a Lead Generation & Appointment Setting campaign for the Client using Account-Based Marketing which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to generate leads based on the Client’s specific requirements.
  • To qualify prospects according to their needs
  • Schedule phone or telecom meetings with qualified prospects who expressed interest, and determine their pain points
  • Collect registrations for 2 webinar events

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were C-level, IT Manager, Head of Technology, CTO, and CIO.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 12-Month Lead Generation and Appointment Setting campaign delivered 136 Sales Qualified Leads, 219 Marketing Qualified Leads, and a total of 112 Registrations for two webinar events.

callbox case study for Climate Change Solutions firm in Paris, France

Lead Gen Success Secured for Climate Change Solutions Firm

The Client

The Client is a climate change solutions provider that collaborates with cities and businesses to help them measure greenhouse gas emissions, identify locations where emissions can be reduced, and secure funding for necessary investments.

Their technology utilizes a combination of geospatial and satellite imagery, on-the-ground sensors, and AI data in a software platform to monitor air quality and carbon emissions in urban areas and industrial sites. They also employ these approaches to determine the carbon footprint of businesses and cities.

The Client’s innovative methods and expertise are aimed at creating a sustainable future for the planet by mitigating the effects of climate change and promoting environmental stewardship. Their work is crucial in promoting a healthier environment and reducing the impact of human activities on the planet.

The Challenge

Urban areas are characterized by their high density of buildings and factories and extensive transportation networks. However, factors like air pollution and improper waste management make them one of the largest sources of carbon emissions on the planet. 

The Client recognizes the need to combat the adverse effects of climate change and aims to help cities develop a robust strategy, secure funding, and monitor their progress.

To do this, the Client offers 3D image capture, and emissions monitoring solutions that use real-time data and focus on specific areas. This enables locations to track their emissions output by industry over time and evaluate the effectiveness of their decarbonization measures.

The Client has established its name in Europe and is now committed to expanding their services to the United States. Venturing into a new market can be challenging, especially in the highly-competitive geospatial technology sector.

To establish a strong foothold in the US market, the Client outsourced their lead generation and appointment-setting efforts to Callbox. The Client intends to leverage Callbox’s expertise to attract and secure a sizeable customer base in the region, which will be critical to the success of their business expansion and establishing a  prominent presence in the US market.

The Callbox Solution

Callbox devised a plan for a Lead Generation & Appointment Setting campaign for the digital solutions provider using Account-Based Marketing which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to generate leads based on the Client’s specific requirements.
  • To evaluate prospects according to their needs.
  • Schedule phone or in-person meetings with qualified prospects who expressed interest, and determine the pain points that Callbox can potentially address.

Below is the two-step process involved in the campaign:

Account Research and Selection

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the CIO, IT Director/Manager, CFO, CEO, CIO, and Purchasing Officer.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 8-Month Lead Generation and Appointment campaign was able to generate 421 Sales-Qualified Appointments, 116 Marketing-Qualified Leads, 158 Requests for Information

Callbox Case Study to a Logistics Company

Logistics Firm Giant Succeeds in Acquiring Quality Leads with Callbox ABM

The Client

The Client is a leading logistics automation firm that offers autonomous mobile robots (AMRs) for warehouse fulfillment operations. These robots collaborate with human workers to enhance efficiency and productivity in warehouses and distribution centers. Its unique multi-bot approach increases productivity by ensuring order accuracy fulfillment and eliminating unproductive walking time.

The Client is involved in creating revolutionary handling robots that are designed, developed, and marketed by them. Utilizing their proprietary navigation technology, these robots can operate independently and transform regular forklift trucks into intelligent machines that can work alongside human operators. The Client’s technological breakthrough allows fleets of robots to navigate within warehouses or factories without requiring additional infrastructure.

Utilizing the Client’s autonomous mobile robots (AMRs), optimizing warehouse operations, managing e-commerce volume growth and seasonal peaks, and retaining control over labor costs are all possible.

By taking on the task of traveling, the Client allows workers to focus on other tasks that require their attention, making them more productive. This, in turn, results in faster cycle times, improved ergonomics, better worker safety, and an overall better quality of work environment.

The Challenge

Technological innovation is believed to be the key to achieving business success. However, the Client has this distinctive notion that robots should not take the place of humans in the workplace. For them, the key is not to replace humans with machines but rather to promote collaborative efforts between the two in order to yield more efficient and productive outcomes.

This is the reason why the Client designs products, AMRs in this case, to promote the collaboration between employees and automation and to boost productivity, proficiency, and precision.

In an attempt to promote this idea to their target audience, The Client planned a marketing campaign but realized that their in-house team lacked the necessary knowledge, skill set, resources, and tools.

Budget constraints were looming, but the Client thought that investing in efficient lead generation efforts was a worthwhile expense. With professional assistance, they aim to hit their targets, reach their goals, and gain profit the sure way.

Driven by these goals, the Client decided to outsource to a lead generation services provider that employs multi-touch, multi-channel approach. Callbox was the Client’s foremost preference.

The Callbox Solution

Callbox designed an Account-based Marketing Lead Generation & Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, and Social Media
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to conduct a campaign centered on the Client’s logistics services, employing various channels to effectively reach a vast pool of potential customers.
  • To set phone or telecon meetings with prospects for the Client’s sales team.
  • To book appointments with prospects who wanted to be contacted by the Client
  • Profile the contacts regularly to keep the data list up-to-date and accurate.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the Company Owner/Founder, COO, Head of Transport, Head of Operations, Head of Logistics, Transport Manager, Logistics Manager, Operations Manager, Movers/Moving Services, and Field Services.
  3. The master contact list was segmented based on these personas and was further grouped according to industry, business size, and technologies in use.

Results

The 3-Month Lead Generation and Appointment Setting campaign delivered 52 Marketing Qualified Leads, 47 Sales Qualified Leads, and 79 Social Media Connections.

Callbox Case Study - Fintech Company

Scaling Fintech Company Obtains Fresh Sales Opportunities with Callbox ABM

The Client

The Client is a major Artificial Intelligence (AI)-powered fintech company that specializes in providing AI-powered solutions for digital identity verification, fraud detection, process automation, digital transformation, risk management, and credit scoring.

As one of Asia’s leading AI solutions providers, the Client has partnered with more than 500 enterprise clients across the fintech, payment, banking, financial services, retail, and e-commerce stores.

The Client aims to improve the financial industry that transforms the credit system by developing more precise comprehensive, and fair credit scoring methods compared to pre-existing ones.

The Challenge

The Client has been providing quality fintech solutions that address their customers’ diverse needs for fraud prevention, credit scoring, and digital identity identification since 2016.

Having established themselves as a trusted name in the industry, they now aim to expand their services to India, which they saw as a location with greater market opportunities and a wider audience reach.

In this new venture, the Client knew better than to rely on in-house lead-generation efforts, referrals, and word of mouth to secure new clients. Having been aware of the change in consumer habits and the rampant use of online marketing tools like email, web, social media, and mobile, they believe that outsourcing to a trusted third party will help them gain the numbers and business objectives they aim to reach.

Moreover, the Client is being proactive in their marketing by expanding their contact list to reach more potential customers, which they recognize as a key component of achieving greater success in their marketing efforts.

The marketing director of the Client had a prior experience with Callbox and had run a successful campaign with them in their past company. This positive experience influenced their decision to choose Callbox for their current campaign, based on several reasons.

These include Callbox’s proven track record in generating Marketing Qualified Leads (MQLs), as well as their use of additional marketing tactics such as LinkedIn Inmail, eDM blasting, and webinars, which go beyond the usual cold-calling services provided by other telemarketing vendors.

Additionally, the cost offered by Callbox was competitive. Considering these factors, the Client opted to select Callbox over other third-party providers for their lead generation campaign and contact list expansion.

The Callbox Solution

Callbox devised a plan for a Lead Generation & Appointment Setting campaign for the digital solutions provider using Account-Based Marketing which consisted of:

  • Manpower: The Client had a large database of contacts but wished to increase its size. Callbox employed the assistance of three SDRs to supplement and enhance the Client’s list
  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to help generate leads and sales appointments for the Client
  • Invite potential customers to attend the Client’s webinar event
  • Conduct phone calls to follow up on in-house digital marketing-generated leads

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. The Client provided their own list of potential contacts to target. To expand the scope of the marketing campaign, Callbox has added additional names and contact information to the Client’s database.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were BD Managers, BD Directors, IT Managers, and IT Directors.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Webinar campaign were able to deliver 263 Sales Qualified Leads, 147 Marketing Qualified Leads, 5,586 Follow-Ups, and 28 Webinar Registrations.