Posts

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

In a few short weeks, we’ll be wrapping up another year. So now’s a good a time as any to look back at where we’ve been with our marketing efforts and, more importantly, to plan where we’re going. To help you refine your 2018 marketing strategy, the Callbox team is releasing an extensive compilation of key software/tech marketing stats as a free eBook.

We dug into more than 60 reputable published sources and pulled out over 150 data points every data-driven tech marketer should include in their planning assumptions. But we didn’t stop at simply listing the numbers out. We’ve also grouped the stats into 35 actionable insights gleaned from the data.

Let’s take a sneak peek.

Insights on Overall Strategy

Forrester expects digital disruption to shake things up in 2018 and become the new normal for B2B marketing. Most other research into B2B software/tech marketing seem to bear this out. Among the essential overall marketing insights the numbers point to are:

  • Tech buyers are evolving along with the purchase cycle. Millennials now comprise a significant chunk of the tech buying committee, while baby boomers and Gen Xers are starting to take a backseat.
  • A growing number of marketers in complex-sale B2B products (especially tech marketers) now embrace account-based marketing (ABM). Case studies and industry reports show that ABM strategies outperform other traditional methods in several key criteria.
  • MarTech and marketing automation platforms remain a critical component of tech marketers’ toolkit, although several studies point to both opportunities and challenges for marketers in this space.
  • For a number of tech marketers, AI has evolved from a shiny new thing to something they can’t do without. More and more marketers plan to invest in AI for various practical applications, from predictive lead scoring to big data mining.
  • While MarTech continues to improve, data quality still bothers a huge percentage of tech marketers. In fact, they point to data as a major obstacle that’s keeping them from getting the most out of their tech stacks and campaigns. Up to the present time, tech marketers encounter difficulty gauging performance and returns.

Almost 9 in 10 tech marketers rank improving the ability to measure and analyze marketing impact as a top priority.


  • This is why a majority of marketers still think their budgets won’t be enough to hit their marketing objectives, even though most of them will see a bigger budget next year.
  • From the top three campaign priorities of B2B marketers (reaching audiences at the right time, matching strategy to audience behavior, and identifying the best channels to use), tech marketers encounter the most difficulty in connecting with prospects at the right time.

Channel-Specific Insights

The eBook also delves into current and future trends shaping content marketing, email marketing, social media, organic/paid search, and other tech marketing channels. Some highlights include:

  • Content retains its throne as king of the software/tech marketing world. IDG explains that tech marketers are now seeing the benefits of pioneering “brand as publisher” strategies. The next priorities revolve around precise measurement and diversifying the content portfolio.
  • Email remains very much alive. That’s because study after study reveals tech buyers prefer emails both for business communications and for sourcing information. No other channel comes close to the spectacular ROI emails offer, especially if emails are used to reinforce engagement and conversion in other channels. Read  The Great Email vs. Social Media Bakeoff (2018 Edition) if you’re not convinced yet.
  • Almost all software/tech marketers use some form of social media marketing. That’s despite a huge number of tech marketers claiming social media is their least effective lead generation channel, and only 1 in 4 tech buyers turn to social media to learn about new products.
  • Software/Tech marketers are big fans of SEO and PPC. That’s because an overwhelming portion of their target audience relies on online search when evaluating potential solutions.
  • Traditional initiatives like tradeshows and free trials still occupy an important place in the tech marketing mix, while newer strategies such as cross-border marketing are gaining traction among tech marketers.

The Takeaway

It’s an exciting time to be a tech marketer today, and things are bound to get even more interesting next year. This post only scratches the surface of what you’ll learn from the eBook, so get your free copy right now.

 

 

We’ve been Generating Tech Leads for more than a decade

Learn about our IT and Tech Lead Generation Process

Contact us, Dial +65 3159.1112

 

 

This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Beef up your 2018 marketing plan, click here.150+ Software/Tech Marketing Stats to Help You Plan for 2018

How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)

 

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

In a few short weeks, we’ll be wrapping up another year. So now’s a good a time as any to look back at where we’ve been with our marketing efforts and, more importantly, to plan where we’re going. To help you refine your 2018 marketing strategy, the Callbox team is releasing an extensive compilation of key software/tech marketing stats as a free eBook.

We dug into more than 60 reputable published sources and pulled out over 150 data points every data-driven tech marketer should include in their planning assumptions. But we didn’t stop at simply listing the numbers out. We’ve also grouped the stats into 35 actionable insights gleaned from the data.

Let’s take a sneak peek.

Insights on Overall Strategy

Forrester expects digital disruption to shake things up in 2018 and become the new normal for B2B marketing. Most other research into B2B software/tech marketing seem to bear this out. Among the essential overall marketing insights the numbers point to are:

  • Tech buyers are evolving along with the purchase cycle. Millennials now comprise a significant chunk of the tech buying committee, while baby boomers and Gen Xers are starting to take a backseat.
  • A growing number of marketers in complex-sale B2B products (especially tech marketers) now embrace account-based marketing (ABM). Case studies and industry reports show that ABM strategies outperform other traditional methods in several key criteria.
  • MarTech and marketing automation platforms remain a critical component of tech marketers’ toolkit, although several studies point to both opportunities and challenges for marketers in this space.
  • For a number of tech marketers, AI has evolved from a shiny new thing to something they can’t do without. More and more marketers plan to invest in AI for various practical applications, from predictive lead scoring to big data mining.
  • While MarTech continues to improve, data quality still bothers a huge percentage of tech marketers. In fact, they point to data as a major obstacle that’s keeping them from getting the most out of their tech stacks and campaigns. Up to the present time, tech marketers encounter difficulty gauging performance and returns.

Almost 9 in 10 tech marketers rank improving the ability to measure and analyze marketing impact as a top priority.


  • This is why a majority of marketers still think their budgets won’t be enough to hit their marketing objectives, even though most of them will see a bigger budget next year.
  • From the top three campaign priorities of B2B marketers (reaching audiences at the right time, matching strategy to audience behavior, and identifying the best channels to use), tech marketers encounter the most difficulty in connecting with prospects at the right time.

Channel-Specific Insights

The eBook also delves into current and future trends shaping content marketing, email marketing, social media, organic/paid search, and other tech marketing channels. Some highlights include:

  • Content retains its throne as king of the software/tech marketing world. IDG explains that tech marketers are now seeing the benefits of pioneering “brand as publisher” strategies. The next priorities revolve around precise measurement and diversifying the content portfolio.
  • Email remains very much alive. That’s because study after study reveals tech buyers prefer emails both for business communications and for sourcing information. No other channel comes close to the spectacular ROI emails offer, especially if emails are used to reinforce engagement and conversion in other channels. Read  The Great Email vs. Social Media Bakeoff (2018 Edition) if you’re not convinced yet.
  • Almost all software/tech marketers use some form of social media marketing. That’s despite a huge number of tech marketers claiming social media is their least effective lead generation channel, and only 1 in 4 tech buyers turn to social media to learn about new products.
  • Software/Tech marketers are big fans of SEO and PPC. That’s because an overwhelming portion of their target audience relies on online search when evaluating potential solutions.
  • Traditional initiatives like tradeshows and free trials still occupy an important place in the tech marketing mix, while newer strategies such as cross-border marketing are gaining traction among tech marketers.

The Takeaway

It’s an exciting time to be a tech marketer today, and things are bound to get even more interesting next year. This post only scratches the surface of what you’ll learn from the eBook, so get your free copy right now.

 

 

We’ve been Generating Tech Leads for more than a decade

Learn about our IT and Tech Lead Generation Process

Contact us, Dial +65 3159.1112

 

 

This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Beef up your 2018 marketing plan, click here.150+ Software/Tech Marketing Stats to Help You Plan for 2018

How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)

 

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

In case you haven’t noticed, coming up with engaging content isn’t easy. In fact, 3 out of 5 B2B marketers today say it’s the number one challenge they face. That’s why it’s important to follow a clear content creation workflow, since having one paves the path toward producing quality content at scale. But processes can only take you so far. You also need to choose and use the right tools for the job.

From apps for brainstorming content ideas all the way to dashboards that keep track of content performance, we’ve rounded up the 12 best tools available out there to bring your content creation workflow up to snuff. These tools help you more efficiently carry out the usual sets of tasks involved in the content production, including:

  • Identifying and targeting audience segments
  • Researching content topics and ideas
  • Crafting and polishing content
  • Monitoring and tracking content performance

First off, though, let’s make one thing very clear. To get the most out of your content creation workflow, it has to be tied to a good content marketing calendar. A content calendar translates your content marketing goals into specific activities and timelines. It improves how well you plan and manage your content marketing program’s overall direction.

So, if you haven’t put one together already, we’ve got you covered. We’ve included a downloadable content calendar template with this post to help you plan for a year’s worth of content marketing activities.

Now, onto the content creation tools…


Identifying and Targeting Audience Segments


Knowing your content’s target audience in advance saves time and resources later on in the content creation process. You need to define the different content marketing personas you want to target before anything else, so that you know which content topics and ideas to prioritize and which ones to avoid altogether.

#1. MakeMyPersona.com

MakeMyPersona is HubSpot’s handy online tool for quickly building custom buyer personas that you can then use to segment your content marketing audience. The tool asks you a series of questions about your ideal customer and generates a buyer persona based on your answers. It’s a good starting point for refining your content audience. Plus, it’s free.

#2. Persona Topic Matrix

This free tool from Inflow helps you identify gaps in your content marketing program. It points to stages in the buying cycle that you haven’t yet covered in any of the content you’ve published. The Persona Topic Matrix complements the research you did with HubSpot’s MakeMyPersona tool, so that you can precisely map content ideas to audience segments and stages in the purchase cycle.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]


Researching Content Topics and Ideas


Now that you’ve defined your audience personas and mapped the stages in your sales cycle, it’s much easier to brainstorm relevant ideas and topics. The following tools help you quickly narrow down topics that are most likely going to resonate with your target audience.

#3. Keyword Explorer

MOZ’s Keyword Explorer is a staple in any content marketer’s toolkit. It allows you to quickly find the keywords your audience personas are searching for. With this tool, it becomes simpler and faster to uncover what topics your target audience is interested in. Plus, Keyword Explorer gives you insights to make your content easier to find for both people and search engines.

#4. Answer The Public

The most engaging content pieces are those that answer actual questions. An online tool called Answer The Public helps you find common questions people are asking about a given keyword. This tool is a great resource for generating tons of engaging content ideas, especially if you also need to filter results by location.

#5. BuzzSumo

On most lists of content research tools, BuzzSumo almost always ranks in the top two or three–and for good reasons, too. BuzzSumo works well at finding actual content topics that appeal to audiences in an industry or niche, as well as for identifying potential influencers who can amplify your content’s reach. You can use BuzzSumo for both keyword-based and domain-based research in order to find the most shared content (and content format) on a keyword or a website.

#6. Google Trends

Google Trends reinforces the insights you gain from using tools like BuzzSumo. Google Trends’ focus on organic searches expands BuzzSumo’s social metrics-based results so that you get a complete picture on the level of interest a particular topic receives.

Related: How to use Eventbrite and Content Marketing in getting Event Leads


Crafting and Polishing Content


Whether it’s a blog post, infographic, slide deck, video, or what have you, There are countless tools that help you churn out content. But combining the next three tools can give you almost everything you need to cook up compelling, publishable content pieces.

#7. Headline Analyzer

By now, it’s common knowledge that 80% of readers never make it past the headline. tweet this!

That’s why it really pays to invest time and effort at crafting engaging headlines and titles. CoSchedule’s Headline Analyzer is an indispensable tool for optimizing your content’s titles. It scores your headlines based on its overall quality and its potential for generating shares, traffic, and links.

#8. Grammarly + Hemmingway

Technically, these are two different tools, but they complement each other so well that they’re best used together. Grammarly helps make your copy grammatically spotless. Hemmingway, on the other hand, makes your writing more readable and clear.

#9. Pixlr

Another well-established content marketing fact is that visual content (and content with images/graphics) produce better engagement and response metrics. That’s why Adobe Photoshop is a standard part of the modern marketer’s toolbox. But, for those unable to work with this paid platform, Pixlr is a viable free Photoshop alternative. Pixlr comes shipped with one-click photo/image editing options that replicate many of the things you can do with Photoshop.

RelatedHow to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]


Monitoring and Tracking Content Performance


A critical part of content creation is knowing what works and what doesn’t.  So, you need to keep track of content pieces you’ve already published to see which ones drive results and why. Some of the tools that let you do this include:

#10. Google Analytics

About 54.3% of all websites use Google Analytics. No other free web analytics platform comes close in terms of insights and features offered.

In content marketing, Google Analytics is a handy tool for measuring your content’s impact on traffic, engagement (bounce rates and time on site), navigation, conversions, and ROI.

#11. Scoop.it

Scoopt.it is both a content curation platform and analytics dashboard. It lets you deliver content through different channels such as social media and email. It allows you to keep track of content engagement metrics including visitors, views, shares, and comments. This helps you find out which content topics and formats to focus on.

#12. SEMRush

SEMRush remains one of the most trusted tools in the online marketing space today. While it’s primarily used as an all-in-one SEO tool, content marketers also use SEMRush to monitor content and reshape strategy. It allows you to keep track of links and mentions, find out how your content impacts your keyword and Google rankings, and measure how your content drives traffic volume.

Putting It All Together

Your content creation workflow seamlessly weaves the people, processes, and tools needed to produce content on a regular basis. In order to align your day-to-day workflow toward your content marketing objectives, you’re going to need a solid content calendar. A good content calendar lets you:

  • Publish content regularly and on schedule
  • Put resources to work when and where they’re needed
  • Assign and delegate responsibilities ahead of time
  • Make it easier for your team to collaborate
  • Capture seasonal trends in your industry
  • Avoid overlaps and redundancies
  • Stay consistent with your messaging
  • Identify opportunities and issues in your content marketing program
  • Modify your content ideas in response to developments

In other words, a content calendar helps ensure that your content creation workflow runs smoothly. That’s why we’re making an actionable content calendar template available for download. The template covers everything you need to turn your content marketing strategy into a concrete one-year plan, broken down into monthly, weekly, and daily schedules. It’s the perfect way to flesh out your content ideas for the rest of the year and start planning for the next.

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Calendar Template [Free Download]!

Content Calendar Template [Free Download]

Event Marketing in Singapore: Trends to Expect by 2020
The Little Red Dot With A Big Mark In The Global Market
The Greatest Challenges Facing B2B Sales in Singapore (Featured Image)