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Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

 

Set realistic and targeted goals

Physical or offline events are a lot costly than online or virtual events, and ROI is a major consideration. Limit your goal to registration and attendance pattern, making sure that your event is well-attended by the right people. The pattern will show that the percentage of qualified attendees is a high indicator of success.

You may also include possible scenarios in the pattern like best case, worst case and risks, which by the way must be identified and managed up front.

Related: Invite Success: The Pre-Event Marketing Checklist

 

Have a strong and creative theme

A dinner party at 23,000ft on Everest and wearing a suit or a gown despite the -25c weather may be the silliest idea for an event, but what made it successful was the impossibility, uniqueness, and creativity which drew interest for people to join and support the quest.

Your event must have the cohesive look and feel to your target attendees to create a perfect brand experience. How your booth looks, your collaterals presented and the kind of gimmicks you incorporate during the event must have a lasting impression on your attendees.

 

Use multiple channels in event promotion

We can’t deny the fact that technology has become an integral part of our everyday living, and most especially how we do business. In order to generate the highest amount of registrants, you’ve got to put so much time and energy in planning your event and make sure do the promotion correctly. Make use of all available resources like email, social media, public relations and media tie-ups. Also, touch base with your target attendees at the earliest time possible.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

 

Post-event marketing campaign continues

Your post event-marketing must drive three things: maintain momentum for your next event, encourage registrants to move down the sales funnel and provide you with better and bigger ideas for the next event. But things don’t end here, after the event you will need to gather feedback (maybe via NPS survey) and measure ROI.

Related: How to Calculate the Success of your Events in Singapore

 

MailOnLine’s Mt. Everest expedition was difficult and risky but careful planning and having the right people in the team made the trek easy, raised funds for mountaineering charity Community Action Nepal as the event’s ROI, and the dinner party, the tastiest success.

 

Got some post-event marketing tips that you’d like to share?

Put them in the comments below! 🙂

 

 

Turn those event leads into customers with Callbox Post-Event Marketing Campaign

Schedule a consultation to learn more

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

7 Lessons B2B Marketers Can (and Should) Learn from Retailers
Asia_s-Top-Digital-Marketing-Events-in-2019
Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

 

Set realistic and targeted goals

Physical or offline events are a lot costly than online or virtual events, and ROI is a major consideration. Limit your goal to registration and attendance pattern, making sure that your event is well-attended by the right people. The pattern will show that the percentage of qualified attendees is a high indicator of success.

You may also include possible scenarios in the pattern like best case, worst case and risks, which by the way must be identified and managed up front.

Related: Invite Success: The Pre-Event Marketing Checklist

 

Have a strong and creative theme

A dinner party at 23,000ft on Everest and wearing a suit or a gown despite the -25c weather may be the silliest idea for an event, but what made it successful was the impossibility, uniqueness, and creativity which drew interest for people to join and support the quest.

Your event must have the cohesive look and feel to your target attendees to create a perfect brand experience. How your booth looks, your collaterals presented and the kind of gimmicks you incorporate during the event must have a lasting impression on your attendees.

 

Use multiple channels in event promotion

We can’t deny the fact that technology has become an integral part of our everyday living, and most especially how we do business. In order to generate the highest amount of registrants, you’ve got to put so much time and energy in planning your event and make sure do the promotion correctly. Make use of all available resources like email, social media, public relations and media tie-ups. Also, touch base with your target attendees at the earliest time possible.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

 

Post-event marketing campaign continues

Your post event-marketing must drive three things: maintain momentum for your next event, encourage registrants to move down the sales funnel and provide you with better and bigger ideas for the next event. But things don’t end here, after the event you will need to gather feedback (maybe via NPS survey) and measure ROI.

Related: How to Calculate the Success of your Events in Singapore

 

MailOnLine’s Mt. Everest expedition was difficult and risky but careful planning and having the right people in the team made the trek easy, raised funds for mountaineering charity Community Action Nepal as the event’s ROI, and the dinner party, the tastiest success.

 

Got some post-event marketing tips that you’d like to share?

Put them in the comments below! 🙂

 

 

Turn those event leads into customers with Callbox Post-Event Marketing Campaign

Schedule a consultation to learn more

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

7 Lessons B2B Marketers Can (and Should) Learn from Retailers
Asia_s-Top-Digital-Marketing-Events-in-2019
Singapore Events: Reduce Event No-shows in 3 ways

Singapore Events: Reduce Event No-shows in 3 ways

Singapore Events: Reduce Event No-shows in 3 ways

To many event organizers, missed appointments can be a source of frustrations. Not to mention a loss of revenue. But whatever you do and no matter how hard you prepare for your upcoming event, there’s no way you can expect all invitees to show up.

Related: Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

There are a lot of reasons why no-shows happen – plans changed, excitement dropped, it’s a free event, etc. However, understanding why they refuse to show up will help you communicate better with your attendees.

Finding ways to reduce no-shows is important to every business. Sending them a reminder or giving them something valuable for free upon signing up can help encourage them to show up. But here are 3 ways to make it easier for your invitees to remember their appointments.

 

#1 Use multiple reminder method

 

Of course, reminding them 1 to 2 days before the event will help them remember. However, utilizing multiple reminder methods is a great way to increase your attendees’ awareness and will boost your chances of reminding them (personally) of their appointment.  

You can remind through;

Email

Sending a reminder email before the event is a great way to reach out to attendees that are always on the go and are not on their desk but have access to their email.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

Reminder Call

Calling is the best way to confirm your attendees’ availability. Why? No action is required from them to confirm their attendance. A simple, ‘yes’ or ‘no’ answer will do. Those who will say “yes” are more likely to show up.

Sending Calendar Invite

This is the easiest reminder method. Most marketers send out calendar invites to automatically remind their attendees about their upcoming appointment. Once they’ve accepted your calendar invite, you know they’re interested.

Just make sure to include the following;

  • The name of the event (add a little description of the event)
  • The day, date and time of the event
  • The venue

Related: AskCallbox: What makes an effective lead nurturing program?

 

#2 Make use of your social media pages

 

Leverage your social media page and create a buzz about your event. You can create a society and add all of the attendees. This is a good way to let all of the attendees know who will be attending and invite them to join conversations with other attendees.

Related: How to use Eventbrite and Content Marketing in getting Event Leads

 

#3 Keep track of your analytics

 

Nowadays, marketers make use of technology to minimize no-shows. By constantly monitoring the responses of your attendees through social media interactions, email responses, etc you’ll anticipate the number of people who will show up. When you know your numbers are going down, you can plan ahead and create another strategy such as; offer attendees referral or consider having media giveaways which can help boost the interest of your attendees.

Related: How to Calculate the Success of your Events in Singapore

 

Let’s face it. You can never avoid no-shows in every event. But having plan A, B C and D will help you troubleshoot your numbers ahead of time. Sure, there may be attendees who will not show up but these 3 ways will help you reduce your no-shows and still have adequate number of people to fill up the room.

Related: Callbox Confirmed 600 Attendees for Events Leader

 

 

Increase event attendees with effective event marketing campaign

Fill this short form or Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Breaking Down Your Pre-Event and Post-Event Marketing
12 Apps That Will Get you Ready for your Singapore Events in 2018

12 Apps That Will Get you Ready for your Singapore Events

Slide Transcript:

According to Forrester Research, events are considered the most effective and also one of the most expensive B2B marketing tactics with almost 25% of the budget is spent on it.

Why?

During events, you can have face-to-face interaction with your attendees. You’ll get to showcase the features of your product and let your prospects experience it first hand. This allows your attendees to see the value of your product.  

Related: How To Make Your Events Telemarketing Campaign A Success

According to a survey from Straitstime, Singaporeans spend over 12 hours on gadgets daily. With almost 4.27 million Singaporeans are smartphone users this year. 

Here are 12 mobile event apps that are useful for your next corporate events.

Eventbrite

Eventbrite is a platform that allows event organizers to plan, promote and sell tickets to events and publish it on social networking tools such as Facebook, Twitter and Instagram directly from the site’s interface.

Related: How to use Eventbrite and Content Marketing in getting Event Leads

EventBoard

Eventboard is a user-friendly mobile conference tool that allows you organize and communicate with your event attendees. It lets you build agendas, upload floor plans, create surveys and view a newsfeed.

They offer a free trial for your first event.

Drive more event leads and opportunities at your upcoming CommunicAsia exhibit

Drive more event leads and opportunities at your upcoming CommunicAsia exhibit.

webMOBI

webMOBI is a mobile app for events, conference, trade shows and event planners. This tool lets you engage with attendees and maximize your ROI. The good thing about this app is, it can be accessed offline after your initial download.

Related: How to Calculate the Success of your Events in Singapore

BusyConf

BusyConf is a collaborative conference management tool for speaker proposals, event registration, agendas, scheduler and more.

WhovaWhova is an event management software that helps you create the most engaging and organized event. This app allows you to plan who to meet and begin networking even before the event has started.

Breaking Down Your Pre-Event and Post-Event Marketing (Blog Thumbnail)

Check out our breakdown of each phase/section of event marketing – the pre-event preparations and the post-event lead nurturing.

myQaa

myQaa is an event mobile tool that helps event planners increase engagement among attendees and get reports and infographics. It also helps you organize your speakers, exhibitors, sponsors and event partners in a clear list.

Grupio

Grupio is the best iphone mobile app designed for events, conference and trade shows. It provides access to event details, social networking, live updates from the organizers.

Event planners has real-time messaging, engage with attendees and can generate revenue from sponsors and ads.

QuickMobile

QuickMobile provides you the analytical data for your meetings and events. It enables attendee networking and content sharing – chat, photos, noted and one-on-one meeting.

TapCrowd

TapCrowd is an app designed for corporate events, conference, and association. It lets you create, manage and launch event apps that engage your audience.

SPOTME

SPOTME is a mobile app design for iOS, Android and more. This app lets you integrate your registration system and send invites, reminders and follow up. You can also conduct interactive sessions such as polling, survey and Q&A.

Related: The Parts of the Best Events Telemarketing Script in Singapore

EventFriendly is a mobile app that helps your audience know who else is attending the event, connect with them through mobile messaging and receive updates.

Attendify

Attendify is an engaging event app that lets event companies create a guidebook apps for attendees to view profiles, messages, photos and network.

Every event needs a good app. Choose from any of the 12 apps mentioned above to help you achieve your goals and host a successful event that leads to an increase in ROI.

 

 

Increase event attendees with effective event marketing campaign

Fill this short form or Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Your Event Marketing Checklist for CommunicAsia (Featured Image)
25_Must-Track_Tradeshow_KPIs_to_Make_your_B2B_Events_Count
Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore
Gearing up for your Singapore Tradeshow: 5 Tips to ensure Success

Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

For 13 straight years now, Singapore has consistently been ranked as Asia’s top destination for tradeshows and conferences–and for good reasons, too. Singapore has a lot of things going fit that make the city a favorite venue for business events: its international appeal, strategic location, and access to key Asian markets.

In 2015, Singapore was able to attract a total of 156 meetings in different industry sectors, ranking 7th among world cities in the latest ICCA report.

That’s why you’ve made the right choice for your consulting practice the moment you registered to exhibit at one of the many industry tradeshows being held in Singapore this year. With over a hundred events specializing in dozens of verticals (from advertising to water management), there’s plenty of opportunities for showcasing your stuff and reaching out to industry movers.

So, whether you’re already making the finishing touches to your tradeshow booth or still in the planning stage, here are five tried-and-tested tips to help ensure your upcoming Singapore tradeshow becomes a resounding success.

#1: Start with the end in mind

It’s practically a given that the main reason behind participating in tradeshows is to increase sales. In fact, about 83% of marketers cite this as the number one motivation for their event marketing investment.

But in order to achieve measurable results with your tradeshow activities, you need to get a bit more specific with your objectives. Are you simply looking to drive awareness for your consulting company? Or are you trying to hit sales-oriented objectives like capturing a given number of leads?

Knowing this in advance helps you put the right event marketing plan together. So start with a clear idea of what you want your end result to be. Here are 3 Simple Tips To Hit Trade Shows With A Bang in Singapore!

#2: Own the whole event

First off, this isn’t saying you should be trying to hog the limelight at your upcoming tradeshow. What this means is you should treat the event as if you’re organizing the whole thing. So, in the run-up to the event, you need to be actively spreading the word not only about your exhibit but also about the show itself. This helps you place your activities in the context of the overall tradeshow.

Owning the event lets you drive more attendees and capture more opportunities for traffic and engagement.

Related: Calling Attendees before your Event in Singapore. What’s the Advantage?

#3: Tell, don’t just show

Industry tradeshows contain more opportunities per square foot than with any other marketing venues available for consultancies. But this doesn’t mean prospects are simply going to flock to your booth after you’ve set up shop.

You’re going to need to proactively engage with attendees and other participants. This means having an eye-catching booth design, working with energetic tradeshow staff, taking opportunities for speaking/presentations, and grabbing every chance for networking.

Related: Your Key to Success: Look for Sales Leads in Business Events


Keep in mind that 72% of decision-makers say that tradeshows influence their buying decisions, and that 74% of tradeshow attendees improve their opinion about a company following an event. So, it really pays to step out of your booth and mingle.


 #4: Pull out all the stops

From a marketing mix standpoint, tradeshows don’t exist in a vacuum. That’s why marketers leverage every tool in their arsenal to promote live events. On average, marketers use as much as 5 promotional methods to publicize a tradeshow. Similarly, about 76% of marketers integrate live events with their other channels.

Your tradeshow engagement plan also needs to outline how you’ll be using several different platforms such as email, phone, social media, mobile, and online channels not only for promoting the event but also for enhancing your tradeshow attendees’ experience.

Also, these tools help you carry out marketing activities like collecting prospect information and following up on promising leads.

#5: Think marathon, not a sprint

Speaking of event promotions and follow-ups, there’s one last thing about exhibiting at tradeshows that consultancies need to consider. Tradeshow marketing starts well before the event kickoff and continues well after the event has closed.

Weeks or even months prior to the event, you should already be working on ways to drive interest and awareness by reaching out to your target attendees. In the same way, you need a specific post-event follow-up plan to nurture and convert your tradeshow leads.

So prepare for your upcoming tradeshow like it’s a marathon and not a sprint. It’s a long process, and the actual event forms only a single part of it.

Related: The Handy Checklist to a Successful Trade Show Appearance

The Takeaway

There’s little doubt that tradeshows are an effective strategy (67% of B2B marketers think so). But success depends, to a large extent, on the amount of planning and preparation you put in. Focus on the five areas we’ve outlined in this post and see how each applies to your upcoming Singapore tradeshow program.

 

Author Bio:

Ralph is a content writer at Callbox. He closely follows developments in B2B marketing and occasionally looks back on interesting business stories. He enjoys reading, playing the guitar, and spending time with his pet cat.

 

 

Planning to launch an Event in Singapore? Let us do the dirty work…

Talk with our  Marketing Consultant  Dial +65 6248.5023 or +65 3159.1112

 

 

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Asia_s-Top-Digital-Marketing-Events-in-2019