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Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

The Asia Pacific region is on the roll despite numerous setbacks caused by political unrest and natural disasters. And we can owe it all to several factors that contribute to its steadfast position as a major global economic driver.

For sure, the region is expected to grow significantly for the year 2018. Writing for E-Consultancy, Research Analyst Jeff Rajeck is seeing a potential for greater growth in the countries that comprise the Asia Pacific sector. He is able to point this out based on several developments, one of which is Amazon’s expansion into the Australian and Singaporean markets. That being said, the online retail giant’s venture into new territory will certainly impact the way major brands in the region will handle their marketing campaigns.

Dubbed the Amazon effect, this situation will surely see major companies on Singapore, Malaysia, and the Philippines to up their game in an effort to secure their positions from a looming “land grab” by Amazon. For Rajeck, such a situation is both a threat and a benefit. But a lot of emphasis has to be put on the latter since brand will consider overhauling their strategies and find better ways to market their products and services. It’s only a matter of taking into account the following approaches:

  1. “Consider whether it is still worth pursuing their own e-commerce sites, or whether they should outsource the online customer experience to the marketplaces.”
  2. Rethink current marketing strategies and consider whether to sell their products and services exclusively through their sites.
  3. Hiring the right skill sets and talents to better address marketplace concerns.

Without a doubt, this situation will require brands to become more aggressive in the face of a large of influx of foreign capital into the region. But what does this have to do with international B2B enterprises that want in on the action?

Well, it’s still a question of strategy. Local enterprises will certainly equip themselves to protect their hold on the local market, so international companies will have to focus on strengthening their brand’s appeal to compete effectively. On the other hand, it’s also a question of knowing where to invest. The Asia Pacific region pretty much covers a wide area, encompassing countries that have their own norms and attitudes towards business.

That being said, B2B companies will need to place their foot on areas where there is a high potential for growth.Luckily, we have prepared a list of the top markets for the international B2B crowd. If you feel the need to expand your products and services to include the Asia Pacific sector, here are best places where you can establish a beachhead.

Related: Making B2B Lead Generation Work for Consulting Firms in APAC

 

India

India

With a robust services sector, this subcontinent is expected to enjoy massive growth by 2020 – if it is able to come up with the proper economic reforms. For a country that has so much potential due to its population, India has seen dismal numbers in the better part of 2010, according to a 2013 article published in the EuroMonitor International. Nevertheless, we can expect important sectors such as retail to rise on the strength of disposable household incomes. And with the demand for consumer electronics rising along with social media penetration, the country will certainly keep up with its neighbors in due time.

Singapore

Singapore

There’s no doubting Singapore’s strong grip in the electronics and manufacturing sectors in Southeast Asia. And as this tiny city-state continues to progress well into the next decade, we can anticipate a more internationalized market by 2020. Besides, the World Bank has ranked Singapore as “the second easiest place to do business,” and this is surely enough to keep foreign investors interested in establishing a presence there, particularly in the healthcare and telecommunications industries.

Related: 5 Business Development Ideas for Singapore B2B Products

The Philippines

The Philippines

Political issues have hardly affected the services sector for which this country owes much of its growth. One thing’s for sure, the Philippine still enjoys an ever-increasing consumer spending index, which comparatively higher than global averages. This along with policies that allow the smooth entry of foreign capital will continue to contribute to the country’s strong showing as an important player in the region. The business process outsourcing environment it is known for will continue to entice B2B players into expanding their reach in Southeast Asia.

Related: Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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5-Biggest-Roadblocks-to-B2B-Marketing-Prosperity-this-Year-of-the-Pig
How-2018_s-Biggest-B2B-Stories-Affect-Marketing-in-2019
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Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

The Asia Pacific region is on the roll despite numerous setbacks caused by political unrest and natural disasters. And we can owe it all to several factors that contribute to its steadfast position as a major global economic driver.

For sure, the region is expected to grow significantly for the year 2018. Writing for E-Consultancy, Research Analyst Jeff Rajeck is seeing a potential for greater growth in the countries that comprise the Asia Pacific sector. He is able to point this out based on several developments, one of which is Amazon’s expansion into the Australian and Singaporean markets. That being said, the online retail giant’s venture into new territory will certainly impact the way major brands in the region will handle their marketing campaigns.

Dubbed the Amazon effect, this situation will surely see major companies on Singapore, Malaysia, and the Philippines to up their game in an effort to secure their positions from a looming “land grab” by Amazon. For Rajeck, such a situation is both a threat and a benefit. But a lot of emphasis has to be put on the latter since brand will consider overhauling their strategies and find better ways to market their products and services. It’s only a matter of taking into account the following approaches:

  1. “Consider whether it is still worth pursuing their own e-commerce sites, or whether they should outsource the online customer experience to the marketplaces.”
  2. Rethink current marketing strategies and consider whether to sell their products and services exclusively through their sites.
  3. Hiring the right skill sets and talents to better address marketplace concerns.

Without a doubt, this situation will require brands to become more aggressive in the face of a large of influx of foreign capital into the region. But what does this have to do with international B2B enterprises that want in on the action?

Well, it’s still a question of strategy. Local enterprises will certainly equip themselves to protect their hold on the local market, so international companies will have to focus on strengthening their brand’s appeal to compete effectively. On the other hand, it’s also a question of knowing where to invest. The Asia Pacific region pretty much covers a wide area, encompassing countries that have their own norms and attitudes towards business.

That being said, B2B companies will need to place their foot on areas where there is a high potential for growth.Luckily, we have prepared a list of the top markets for the international B2B crowd. If you feel the need to expand your products and services to include the Asia Pacific sector, here are best places where you can establish a beachhead.

Related: Making B2B Lead Generation Work for Consulting Firms in APAC

 

India

India

With a robust services sector, this subcontinent is expected to enjoy massive growth by 2020 – if it is able to come up with the proper economic reforms. For a country that has so much potential due to its population, India has seen dismal numbers in the better part of 2010, according to a 2013 article published in the EuroMonitor International. Nevertheless, we can expect important sectors such as retail to rise on the strength of disposable household incomes. And with the demand for consumer electronics rising along with social media penetration, the country will certainly keep up with its neighbors in due time.

Singapore

Singapore

There’s no doubting Singapore’s strong grip in the electronics and manufacturing sectors in Southeast Asia. And as this tiny city-state continues to progress well into the next decade, we can anticipate a more internationalized market by 2020. Besides, the World Bank has ranked Singapore as “the second easiest place to do business,” and this is surely enough to keep foreign investors interested in establishing a presence there, particularly in the healthcare and telecommunications industries.

Related: 5 Business Development Ideas for Singapore B2B Products

The Philippines

The Philippines

Political issues have hardly affected the services sector for which this country owes much of its growth. One thing’s for sure, the Philippine still enjoys an ever-increasing consumer spending index, which comparatively higher than global averages. This along with policies that allow the smooth entry of foreign capital will continue to contribute to the country’s strong showing as an important player in the region. The business process outsourcing environment it is known for will continue to entice B2B players into expanding their reach in Southeast Asia.

Related: Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

5-Biggest-Roadblocks-to-B2B-Marketing-Prosperity-this-Year-of-the-Pig
How-2018_s-Biggest-B2B-Stories-Affect-Marketing-in-2019
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
5 Business Development Ideas for Singapore B2B Products

5 Business Development Ideas for Singapore B2B Products

5 Business Development Ideas for Singapore B2B Products

Every B2B marketers and business owners are always looking for ways to grow their business. When you talk about business growth, the 2 things to focus on are your product and your customers. Successful businesses in Singapore such as TSC, Groupmarks and Tradegecko always experiment to improve their products and services and not settle for what has worked in the past.

So if you are considering on putting up your own B2B business, here are 5 B2B business development ideas that can help you grow your business.

 

#1 Focus on the User Experience

 

When looking for something online, prospects value customer experience. So when thinking on how to improve your product or service, always make sure to think of the convenience of your prospects. For example, you are a software company, help your prospect from the evaluating stage up to the last step where they decide to purchase from you.

Related: Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore

How to do this?

Analyze and test how you can provide an experience your prospects can never forget. Also, personalization is the key. Regardless what stage of their buying cycle they are, you should always provide the best service possible.

It may sound like a longer process but this will not only help you attract more prospects, but convert them into customers and keep them as your loyal customers.

#2 Add Inbound Marketing in your strategy

 

Inbound marketing helps drive traffic to your website. Giving away free content with relevant information with advice and tips your audience can relate to is a good way to find your target prospects and walk them through the last stage of their buying journey.

Related: The Greatest Marketing Strategy Question: Inbound or Outbound?

How to do this?

You can start by creating a piece of content such as ebooks, infographics, slideshares for people to download or subscribe into in exchange for their emails. Upload it to your website, send it through email or share it on social media.

Related: Hot Reads: A List of FREE Marketing Ebooks in Singapore

You can then do a follow up email or call those who provide their information to check if there’s an opportunity to do business together.

#3 Share success stories on your social media page/ Add testimonial page on your website.

 

Before a prospect makes a decision to purchase, they gather reviews and feedback from other people. Success stories shared on your social media page and client testimonials on your website are proof that your company can provide a good product or service. It is also a great way to establish credibility and build trust.

How to do this?

Ask at least 5 clients if they can provide a good feedback on your product and service. Don’t forget to ask permission if you can put their picture or use their company logo to represent them.

Related: Why B2B Companies Should Prioritize Case Studies

#4 Try hosting a networking event

 

Organizing an event that brings people together is a great way to drive new business opportunities. This is a good way to let your target customers know you exist. At the same time, events allow you to display your products and let your prospects have a first-hand experience of what it is like to use your product.

Related: How to Calculate the Success of your Events in Singapore

#5 Give them a taste of your product or service for free.

 

Give your prospects a free taste of your product or service, 1-month use of your product for free or a free upgrade to the latest version of your software or asking someone to test your product out for free can be a good marketing strategy. This is a good way to let your prospects experience and see the benefits of your product they are more than happy to go premium.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

2018 is fast approaching. Get your B2B business off to a good start with these business ideas.

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your businessNew and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

5-Biggest-Roadblocks-to-B2B-Marketing-Prosperity-this-Year-of-the-Pig
How-2018_s-Biggest-B2B-Stories-Affect-Marketing-in-2019
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019