Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

Facebook and Twitter Metrics to Track in 2018


Track your FOLLOWER growth

Optimal Time For Engagement

Track Likes and Reactions to your Posts

Delve Into Audience Demographics

Determine Reach

Review Replies and Comments

Track Referral Traffic

  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates

Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Check out our latest Client Success Story

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

Telemarketing boosts marketers’ performance by delivering leads at scale and producing results in real-time. Given this channel’s current function, the success of today’s telemarketing campaigns, argues Robert Howells of the Global Marketing Associates, hinges on better use of data.

One crucial data-related aspect that needs a major rethink is telemarketing performance metrics. As the channel evolves, so do the yardsticks used to measure performance. Today’s marketers rely on a dizzying array of metrics and indicators to gauge how well each component of their strategy is working, including telemarketing. Modern telemarketing performance metrics help marketers answer five key questions about their campaigns:

  • Database Quality – Is your database accurate and relevant?
  • Activity and Volume – Are you making the right number of calls?
  • Reach Rate – Are you talking to the right people?
  • Conversions – Are calls driving the desired action?
  • Costs, Revenues, and ROI – Is your campaign making or losing money?

These are the five areas to look at when evaluating telemarketing performance—whether you’re running campaigns in-house or outsourcing to an agency. In this post, we’ll go over the important telemarketing performance metrics to keep track of under each category and find out how to make informed decisions based on the numbers.

A Visual Guide to Telemarketing Performance Metrics


Database Quality – Is your database accurate and relevant?

Overall List Health

The ratio of known errors to the number of records. These errors include missing values, duplicates, invalid contacts, data entry errors, etc.

Segmentation Fields

The level of segmentation a list allows. Does your list contain valid industry codes, job titles, etc.? How well do the segments match your target buyer profiles or personas?

List Penetration Rates

The number of positive contacts, conversations with decision makers, and the number of conversions your campaign generates.

New Information Gathered

The amount of new information obtained or verified through phone calls. How many new records were you able to add? How many fields did you update or verify?

Related: The Secrets to Increase your Database with Qualified Contacts [VIDEO]

Activity and Volume – Are you making the right number of calls?

Calls per Hour

This metric indicates the average rate at which an agent or rep places calls. While high calls-per-hour figures are generally a good sign, the quality of each call matters more than quantity alone.

Average Call length (Average Talk Time)

This is the average amount of time an agent or rep spends on each call. To make meaningful comparisons, make sure you take factors like the length of the call script and admin work required.

Occupancy Rate

This metric refers to the time an agent or rep spends on calls versus the time spent between calls. Occupancy rates tell you how productively agents allocate their time.

Calls per Record

According to data cited by HubSpot, It takes 18 calls on average to actually reach a B2B buyer.

Reach Rates – Are you talking to the right people?

Positive Contact Ratio

The percentage of dialed records where agents are able to speak with the target contact.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

Abandonment Rate

The percentage of calls which aren’t picked up by the target contact.

Unique Decision Maker Conversations

This metric gives insight into data quality as well as lets you compare initial contact versus callbacks and follow-ups.

Requests for Information (RFIs)

This metric looks at how many positive contacts asked for materials about the offer or company.

Not Interested

A very high number of not interested prospects can mean you’re targeting the wrong audience, but it can also indicate that agents are doing a good job filtering unqualified leads.

Related: How to Handle Early Sales Objections, According to Science [VIDEO]

Conversions – Are calls driving the desired action?

Lead Conversion Rates

This is the percentage of decision makers reached that qualify as leads(schedule a face-to-face meeting, sign up for a free trial, verify some information, etc.).

Call-to-Close Ratio

This is the percentage of telemarketing-generated leads that actually convert into paying customers.

Calls per Outcome

This metric tells you how many calls it takes to get a result (conversion). Calls per outcome measures how efficiently a campaign generates results and you largely want to minimize this metric.

Costs and ROI – Is your campaign making or losing money?

Cost per Lead and Cost per Opportunity

This is the total costs incurred in the campaign divided by the total telemarketing-generated leads (or opportunities).


The revenues attributable to the channel divided by the total telemarketing costs. This is usually estimated through attribution models such as first touch, last touch, weighted, time decay, linear, and position-based attribution.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

In some ways, running an email campaign is like flying a plane solely by instrument. The only way to know whether your campaign is actually heading in the right direction is to pay attention to the numbers flashing on your dashboard. But like an aircraft’s instrument panel, a typical email marketing analytics console can be a bit tricky to figure out.

Today’s infographic provides a concise summary of email marketing analytics. This guide cites the prerequisites of email marketing and breaks down email analytics into its key component metrics.

A Visual Guide to Email Marketing Analytics


Things You Need

#1 Define your email marketing goals clearly

What exactly are you trying to achieve with your campaign?

#2 Refine your email process

You need a well-defined process in order to identify the things to be measured and tracked.

#3 Choose the right email marketing platform

Your email marketing software should enable quick access to the insights you need.

Metrics to Track

The Takeaway

Metrics tell you a lot about your email campaigns. In fact, they reveal everything you need to know to make informed decisions—that is if you know where and how to look. The things we’ve covered in this guide should help you navigate your campaign toward its objectives. So, keep these ideas in mind and always remember: if you can’t measure it, you can’t improve it.

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

By February, 80% of New Year’s resolutions will have failed. That’s a lot of abandoned goals in such a short span of time. What’s more is that only about 9.2% of individuals feel they’re successful in achieving their New Year’s resolutions.

Related: The New Year Resolution of A Singaporean Businessman

In today’s post, we’ll go over a handful of practical ideas to help you leverage your marketing analytics stack to its full potential. We’ll take a look at areas in a typical marketing analytics pipeline most marketers can improve on. We’ll then conclude with a quick rundown of a four-step process to really make your data analytics Chinese New Year’s resolutions stick.

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]


Resolutions for Marketing Analytics

#1 Strengthen the fundamentals

97% of companies use data to capture business opportunities but only 44% actually trust the numbers flashing on their dashboards. If you’re only looking to keep one New Year’s resolution, it would be to make sure your marketing analytics stay grounded on the goals and decisions that people at different levels in your organization actually make.

#2 Invest more in automation

Gartner says analytics make up the biggest slice (9.2%) of marketing spend in 2017. Two main areas stand out when it comes to marketing analytics spending: customer data and marketing attribution.

In most marketing analytics workflows, a lot of activities are best handled by machines. It’s not hard to imagine how much better life would be with tools like automated dashboards around.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing?

#3 Do more of the exciting stuff

Harvard Business Review explains four ways AI boosts marketer’ productivity when working with data and analytics:

  1. Analyzing huge datasets quickly
  2. Finding and fixing errors in your dataset
  3. Providing real-time feedback, especially for streaming data
  4. Enabling text-based insight extraction

#4 Prescribe, don’t just predict

Analytics typically fall into four types: descriptive (what happened), diagnostic (what went wrong), predictive (what may happen), and prescriptive (what to do). Leveraging prescriptive analytics in your stack speeds up the decision-making process.

The nascent prescriptive analytics market is projected to grow into a $12.4-billion segment by 2022.

#5 Make your data work harder

This year, make sure that the data flowing into your marketing analytics pipeline meets the five dimensions of quality:

  1. Accuracy (Does my data tell me what’s really going on?)
  2. Completeness (Do I have all the data I need to make a decision?)
  3. Cleanliness (Is my data error-free?)
  4. Timeliness (Does my data allow me to respond right away?)
  5. Consistency (Do I have a single version of a given piece of data?)

Steps to Make Your Resolutions Stick

Actually make a resolution

Make sure you’re setting specific, measurable, realistic (SMART) goals for your marketing analytics stack.

Consider adding gamification to your action plan

Make attaining your resolutions enjoyable for everyone involved. Consider gamifying parts of your marketing analytics process. Put the right rewards and incentives in place to motivate your team.

Surround yourself with people who support you

Whether it’s your boss’s nod of approval or your team’s genuine commitment, you want more than just buy-in for your plan. You need help and encouragement from the right people. When times get tough, sometimes all you need is a helping hand to keep going.

Related: How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

Document your progress

Each component of a modern marketing program produces a unique set of metrics and KPIs, often distracting marketers from the things that really matter to the business. The key, according to IBM, is to have a sound understanding of how every marketing activity (and by extension, every set of metrics) contribute to the overall business goal.

The Anatomy of an Effective Landing Page for APAC Businesses

The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

Your landing page is arguably the most important component of your marketing campaign. After all, it’s the one that makes visitors into paying customers. For Asian companies that want to make an impact in the region, it pays to have a highly effective site.

Still, in order for that to happen, you will have to be familiar with the qualities of a good landing page. It’s challenge for many marketers in terms of allocating resources to the right components.

So what makes a truly effective landing page?

The Anatomy of an Effective Landing Page for APAC Businesses

A catchy call to action.

Don’t just put a subscribe button for the heck of it. You wouldn’t want your audience thinking, “ Why should I?” You need to convince them into taking action by showing what they
would expect after they take action.

That and a good CTA design will essentially boost your site conversions. Not sure how? Well, you can always consider customized CTA’s since they are sure to give 42% more conversions.

An alluring headline.

What does your article talk about? Well, your headline describes that for you. It also lures a prospect into reading what the content actually says.

What’s more, at least 90% of site visitors who read your call to action also read your headline. tweet this!

So, a few things about making content titles: keep them short, simple and strong enough to pull prospects in.

A compelling design.

While minimalist design schemes are the trend today, not all of these work well enough to keep prospects asking for more, good design is basically a principle in digital marketing, and not investing too much in this aspect may cost your leads. Also, learning the principles of web design can help you deliver more conversions from your landing page.

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads

Using unclickable graphics can lower conversion rates, as is the case with companies that render only 58% of their graphics clickable.

Testimonials and reviews.

Why should prospects want to purchase your product in the first place? Before they become paying customers, they want compelling reasons to trust you. 

Which is why at least 90% of B2B marketers consider testimonials and reviews highly effective. tweet this!

With this in mind, you can use testimonials and reviews from previous and existing clients to give your brand the level authority it needs to boost its lead generation.

Related: Online and Offline Marketing Tactics to Position your Business in the APAC Market

Relevant ad copy.

Aside from making the headline irresistible, you also need to make an ad copy that outlines your service. At least 75% of marketers struggle in this area, which only requires using the right keywords to attract your target audience.

Moreover, make sure that the copy coincides with the headline of the article.

Related: 40 B2B Sales Email Templates for Every Situation {Free PDF}

An easy fill form.

46% of marketers consider filling form optimization to increase the impact of their landing sites. tweet this!

For this reason, these effective lead capturing tool should be kept short. Adding too many requests for information will only turn visitors off, thereby increasing your bounce rate. A safer way is to get only a visitor’s email address. That’s all you really need!


Turn Your Sales Coaching Challenge into a High Performing Machine

Turn Your Sales Coaching Challenge into a High Performing Machine [INFOGRAPHIC]

What is Sales Coaching?

It is a process to help sales reps develop their sales skills and deliver satisfying results. Coaching identifies the strengths and weaknesses of each member. Focus on individual strength in helping them improve their ability and skills, set goals, take actions and get better every day.

2 Ways of Coaching

  1. Individual – one on one coaching between the Sales Manager and the sales rep
  2. Group – the whole team will listen and evaluate the call

Purpose of Sales Coaching

  • Develop team’s sales skills and motivates them
  • Make your team become more effective in achieving their goals.
  • Create high performing team members
  • Help team adapts to new B2B trends.
  • Build relationship and trust between Sales Leaders and all the members of the team
Turn Your Sales Coaching Challenge into a High Performing Machine

Sales Coaching Challenges

Problem # 1: Not enough time to coach

Managing a sales team is the most challenging responsibility of a sales manager. However, because of their busy time, they put coaching at the last of their priority.

TIP: Spend more time coaching and developing your sales team to sell more and solve problems on their own. As a result, coaching will free up some your time.

Problem # 2: Sales Leaders don’t know how to coach

Most of the time, good sales reps are promoted as Sales leaders. However, not all people that are good in sales have the right skills to become a better coach.

TIP: Sales Coaching is a skill that can be learned, acquired and develop in time. Practice your skills by spending more time on coaching your sales reps and develop an effective sales team.

Related: Rebound After a Horrible Sales Call [Video]

Problem # 3: Sales Managers don’t have enough skills to coach different types of sales reps

There are different types of salespeople – the newbie, the intermediate and the expert. As a sales manager, you only have one goal, to help your team become more effective in sales and deliver results.

TIP: Listen to their calls and make a list of all the things you see they could improve. However, don’t neglect their strengths, it’s one way of motivating them to know that they did something good.

content marketing trends 2023

Multi-Channel Marketing in Asia 2023: Statistics and Beyond

Come to think of it: news doesn’t come delivered to your doorstep anymore. You don’t need to go to the mall to go shopping, or to the coffee shop and order your favorite latte drink-you just need to browse through your phone and use apps. Indeed, the digital era has arrived.

Traditional marketing tactics, in today’s dynamic digital landscape, are no longer enough to capture the attention and address the needs of modern-day buyers. Gone are the days when marketing was dominated by print advertisements, radio and TV commercials, and yellow pages. 

Digitalization has successfully conquered the marketing realm. There is this game-changing strategy that enables B2B businesses to foster deep connections, engagement, and meaningful relationships-multi-channel marketing. This is the practice of interacting and engaging with customers using a combination of direct and indirect communication channels to sell them products and services. 

Related: Telemarketing in Today’s Digital and Multi-channel World

Multi-channel marketing is based on the fact that customers today have more choices in obtaining and consuming product information, given the availability of channels including the growth of social media, email, and mobile. Marketers are able to increase their presence in these channels through content like videos, blogs, and social media posts, to name a few.

These contents are meant to attract potential buyers, establish trust in your brand, expedite sales cycles, and facilitate the purchase of your products and services by providing engaging experiences and valuable information through multiple platforms.

Multi-channel Marketing in Asia Pacific: Fast Forward to the Future

Asia Pacific (APAC) is a diverse region holding promise for immense growth and potential. Boasting its varied cultures, massive population, and developing middle class with growing digital literacy, the area serves as a fertile ground for companies to create targeted content and distribute them through channels that resonate with specific market segments. 

Related: The Increasing Importance of Multi-Channel Marketing in Asia

Looking into the future, it’s becoming evident that APAC is outpacing other regions across the globe in terms of multi-channel marketing adoption. Let’s explore the trends that support this notion:

  1. Mobile dominance: APAC holds the key to future global growth as more and more consumers adopt the use of mobile devices. The region has become a digitally-connected population, thanks to its youthful demographic and affordable mobile connectivity.
  2. Diverse consumer preferences: For a culturally-diverse region with varied customer preferences in terms of location and demographics, multi-channel marketing is the best-fit strategy for APAC. Employing this strategy enables your business to tailor its approaches to engage with your audience according to their preferences.
  3. Fast-growing digital landscape: APAC has seen significant growth in terms of internet usage and digitalization. Because of the increasing digital literacy in the region, a large portion of its residents are active on different digital platforms and social media channels. Hence, using multi-channel marketing strategies provides businesses with boundless opportunities as they connect and engage with the flourishing online user base.
  4. Competitive market: Given its dynamic nature, APAC markets are synonymous with intense competition. B2B businesses that want to strive need to differentiate themselves from the competition, and this entails reaching out to customers through multiple touchpoints and delivering personalized experiences.
  5. The rise of e-commerce and digital commerce: These two trends are rapidly growing in APAC. Multi-channel marketing allows businesses to integrate their online and offline presence, provide a cohesive consumer journey, and optimize the buying experience across various channels.
  6. Gather data-driven insights: Businesses are able to gather data and insights from multiple channels, enabling them to have an in-depth understanding of customer preferences, behavior, and marketing effort effectiveness. This data-driven approach helps optimize the purchasing experience and improve the campaign performance substantially.

Here are some interesting stats about multi-channel marketing:

Up next: Bring in the benefits

The numbers above show the growing adoption of multi-channel marketing among B2B businesses. Check out the key reasons that drive this trend:

  1. Improves customer trust: When customers see that you communicate the same message across various platforms, they develop a sense of trust and become loyal over time. That‘s what multi-channel does-allowing you to send the same message consistently while providing customers with more touchpoints and opportunities to engage with valuable content.
  2. Increases brand awareness: If your brand isn’t visible, it’s as good as it doesn’t exist- your customers won’t find you and you won’t gain sales. With multi-channel marketing, your band becomes recognizable and memorable as it reaches more audiences. Increased brand awareness leads to higher customer recall and more prospects that can eventually convert to customers.
  3. Be where your audience is: With digitalization and the wide use of the internet, phones, and computers, customers are now everywhere. And for businesses to thrive in this market, they should be where their customers are. Multi-channel marketing strengthens your presence on all the platforms your users are active at, may it be through Facebook, radio, TV, or through email, text messages, and phone calls.
  4. Makes data collection easier: Gathering data about customer demographic and purchasing behavior can be expensive and time-consuming. However, multi-channel makes it easier by tracking customer engagement, utilizing diverse data sources, giving cross-channel insights, and enabling data integration and analysis.
  5. Cost-effective: When managed properly, multi-channel marketing can save you a lot of costs and help you gain a return on investment faster. Perfecting the art of mixing the right channels can help you reach a wider market and increase your opportunities to close deals.

Hit your business targets with multi-touch, multi-channel marketing

The ultimate goal of every business is to succeed, and this is possible when you distinguish your brand from competitors and consistently deliver outstanding customer service. Accomplishing this requires optimizing your marketing channels.

Of course, this is easier said than done given the multitude of tasks, processes, and core functions you undertake in your B2B business. It can be overwhelming, but the good news is: You can hire a lead generation services provider to handle the legwork of advertising, marketing, and lead generation.

We at Callbox firmly believe that in marketing, you must be where your customers are, that’s why we developed the AI-powered Multi-touch, Multi-channel approach. Herein our dedicated team of digital marketing experts uses different channels, including Voice, Email, Web, Chat, Social Media, and Webinars to generate leads and convert prospects into qualified sales fast.

Our team enables our clients to reach their customers at the most opportune moments. Leveraging our Multi-touch, Multi-channel strategy allows you to use the power of efficient communication channels in delivering personalized messages to your target audience. This comprehensive approach maximizes the chances of customer engagement and response.

Your marketing success matters to us! Choose Callbox as your outsourcing partner. With our tested and proven lead generation prowess, we ensure that your brand stands out and resonates with your target market.

More Reasons Why You Need To Outsourcing Your Lead Generation (Infographic)

More Reasons Why You Need To Outsourcing Your Lead Generation (Infographic)

Outsourcing lead generation helps businesses focus on improving their product and services while the b2b lead generation provider works for their marketing campaign.

The main reason why most companies in the IT and Software industry choose to outsource rather than train and build themselves their in-house marketing staff.

Aside from the obvious, there are more reasons why you should let a b2b lead generation company do the work for you.

More Reasons Why You Need To Outsourcing Your Lead Generation (Infographic)

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