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An advice on domain registration this 2014

Last year, government and business websites in US were hacked. Singapore was not spared and so were other countries. Internet has grown, and now more businesses are investing in utilizing the internet for transactions and marketing. We should be on guard now more than ever especially when registering new domains. I read this article from Connie Hon on SBR and she states:

The new Internet brings along new risks that Singapore businesses and consumers really need to be aware of and protect themselves against.

 

One huge risk is, legal rights holders are notified if a domain name matching their trademark is registered by Internet users with any of the new gTLDs.

 

However, beyond the first 90 days of General Availability phase for more than 700 new Internet suffixes, registrants are NOT notified if the domain name that they are about to register infringes upon the legal rights of a trademark holder!

 

In fact, registrants are clueless until a trademark holder who may be from any geographic location eventually bears down upon them!

 

Our advice to Singapore businesses and Internet users is to make the following checks before you purchase that good domain name that you have in mind.

 

Threat is present the moment that we register our domains. It is always a good choice to choose well who you register your domain to. The next thing on the list will be website design.

– See more at: http://sbr.com.sg/telecom-internet/commentary/heres-piece-internet-advice-every-singapore-business-must-take-heed#sthash.GCSEhFhu.dpuf

Telemarketing and Internet Marketing: A One-Two Punch Combo?

Telemarketing and Internet Marketing - A One-Two Punch Combo

Marketing over the phone has for a number of years earned a bad reputation amongst those who consider the tactic as a source of annoyance. On the other hand, internet marketing is just in its blooming phase, and no one knows how much bigger it would blow up in the next decades.

What if telemarketing and internet marketing were molded into one?

Using web presence to generate lists for telemarketing can breathe fresh air into outdated call lists and help businesses regain a relevant target. Together, they make a powerful team.

But before we get excited, let’s weigh the pros and cons of merging the two tactics:

Pros:

  • Relevance. People who have explicitly expressed interest in a subject are a more promising candidate for telemarketing than a cold list of contacts. Depending on the type of response elicited and where it was placed, marketers can define the list around relevant audience characteristics.
  • Consent to call. Marketers can pre-structure a web platform to include permissions to make follow-up calls to help trounce legal restrictions and customer elusiveness.
  • Fresh data.  Information gathered from online responses can contribute to new data, most of which are often not available from public directories.
  • Faster interaction. If it’s necessary to make a lead “lukewarm” before a telephone call, a conversation can easily be established online using social media platforms or conference applications.

Cons:

  • Limited shelf life. A response to a specific offer or subject matter may be very time-sensitive. The more time that passes before a follow call is made, the colder the lead will become.
  • Inaccurate info. Because online responses are mostly made up of self-reported data, they become highly prone to inaccuracies and may greatly affect the quality of leads.
  • Time and manpower. Obviously it would take a certain number of people to scour the web for potential clients not to mention interacting with them on a personal level. Doing that can eat up a lot of hours, too.
  • Quantity can be overwhelming. The power of the internet is immense. Depending on the platform to be used, the number of responses may become too great that it makes qualifying a more difficult task, more so when there is, again, lack of manpower and time.

So what do you think? As promising as it sounds, do you think your team will be able to pull it off? Remember, when generating more leads is your priority, you shouldn’t be afraid to try out new things, let alone give it consideration.