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Languishing with Poor Quality B2B Leads? Amp up your Lead Management using Effective Profiling

Languishing with Poor Quality B2B Leads- Amp up your Lead Management using Effective Profiling_DONE

When a business opts for higher conversion rates, high quality B2B leads instantly come to mind. An effective B2B lead generation functions to cultivate a good array of convertible prospects and feed the sales pipeline with these prospects. Companies obviously prioritize this process above everything else.

But generating B2B leads isn’t enough as there is an imperative to consider other factors and components in your campaign. Lead management and nurturing are equally important with respect to guiding prospects towards the appointment setting phase, and ultimately a purchase. Expert skills as well as efficient B2B infrastructure are needed in line with this.

Audience profiling is a B2B apparatus that occupies an important position in the success of B2B efforts. Not only that, numerous cases point to effective audience data curation as a means to gain revenue generation goals.

Unfortunately, not all businesses seem to follow standard prospect profiling procedures the practical consequences of which are poor profits. The process involves a lot of time and investments. Nonetheless, better targeting capabilities are needed to boost one’s lead management system.

So, actions should be taken in improving every effort you put into looking for ideal prospects. Here are a few of them.

Audience research. Nothing beats having a thorough knowledge of your audience more than your competitors. If anything, your target market has shifting interests and needs, and it is a matter of reaching out to them as effectively as you can to gain leverage. Your B2B lead generation campaign should make use of an array of audience analytics tools to narrow down ideal prospects. Of course, details about your intended demographic play a key part in this, so always prioritize the specifics in your audience.

Data management. Now, what do you do with the audience data in hand? Obviously, you would need to manage and organize them in a way that determines which prospects are sure to convert. Already, the software market has introduced lead management systems that perform basic functions such as lead scoring and revenue tracking. Marketing automation software might just give the convenience and ease you will need for your campaign.

Campaign analytics. One way to know whether your lead generation efforts are working is to look at the number of conversions you have gained. This entails calculating traffic volume and comparing it with current sales data. If the latter seems to fall short of producing ROI despite a good influx of B2B leads, it is likely that your sales pipeline is not getting enough high quality prospects. From this point, you could use the data to segregate your total lead volume and determine highly-capable individuals.

These processes might sound too technical. But no amount of grueling market numbers could stop your willingness to improve your performance. You might also want to try hiring a B2B lead generation and appointment setting company to manage your leads.

How to Farm for Leads and Harvest Hefty Conversions

How to Farm for Leads and Harvest Hefty Conversions

How to Farm for Leads and Harvest Hefty Conversions

Too many articles liken B2B lead generation to maintaining a patch of farmland. Perhaps, no better metaphor could be conjured, since farming and marketing have characteristics planted on the common ground.

This is more so because leads are like seeds that need incessant care and a good deal of nurturing for them to provide succulent fruits in the form of sales closes.

And of course, you need the proper techniques and machinery in order to produce high-yielding varieties.


“25% of the total number of leads are considered high in quality and around 5-10% are converted into actual sales.” 


Businesses need leads in order to survive and to compete in the market. Having the right techniques and tools can help in converting the remaining 75% into customers.

In this article, let’s discuss how to generate leads quickly and convert them into actual customers. Let us put our green thumb to work by applying these tips.

Internet and Telemarketing Tandem.

Although telemarketing is considered an “old school” type of marketing, no doubt it can be a huge help when it comes to generating new leads for your business.

Many decision makers believe that telemarketing is dead and all other myths because of the advance in the technology. While this has yet to be proven, using email, social, web and telephone correspondence to nurture leads is still the best practice. Each channel has distinct characteristics to help generate leads for your business.

  • Email has the ability to reach out to prospects regardless of your prospect’s availability.
  • The telephone doesn’t guarantee a high response rate but has the highest conversion rate quickly among channels because you get an immediate answer from your prospects. Here’s how prospects want you to follow up.
  • Social is the easiest way to reach our prospects. A number of social media users in Singapore.
    • 72% have Facebook and 42% uses FB messenger
    • 43% are Instagram users
    • 33% have Twitter
    • 32% uses LinkedIn
    • 30% are GooglePlus users
  • The Web has the longest process. Blog conversions and having a high ranking website takes time and effort. However, 81.3% of Singaporeans are internet users. Meaning, if you have established your content and created enough traffic for your website, this can help you generate enough leads for your sales team to nurture and convert into customers. Here’s Why Some Singapore Leads Fail to Convert.

Grab a FREE copy of this Amazing EBook,  15 Brilliant Web Design Hacks That Convert Traffic into Leads!


Frame your Audience.

We don’t mean taking a picture of them and hang them on your office wall. Know who your prospects are and find out what they want. You can use lead generation tools such as online surveys and webinars will help you get a better picture of your target market, their concerns, and preferences. This will help you create your own strategies and have a fresh face every time a new trend comes up.

Related: 20 FREE Marketing Tools to Get your Brand Out There

Now, these two points may seem insufficient, but when applied, they may just bear the results you always wanted. Create a program in which both marketing and sales can collaborate in prospecting for qualified leads.

Farming is tough and so is lead generation. But by gaining a thorough understanding of the quality of the land you are tilling as well as having the right tools to use, you can definitely enjoy the fruits of your labor in the end.

 

 

Increase your sales and revenue with

Better Content Strategy,  Explore our blog, The Savvy Marketer

 

 

Grab a copy of 15 Brilliant Web Design Hacks That Convert Traffic into Leads! The secret to consistently turn web traffic into leads is to find the right balance between content and design.  Find out in this FREE Ebook!
15 Brilliant Web Design Hacks That Convert Traffic into Leads

B2B Lead Generation Channels and Tactics (and What Not To Do with Them)
How to Score Your Leads for Better Conversion (Featured Image)
How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore

 

Languishing with Poor Quality B2B Leads? Amp up your Lead Management using Effective Profiling

Languishing with Poor Quality B2B Leads- Amp up your Lead Management using Effective Profiling_DONE

When a business opts for higher conversion rates, high quality B2B leads instantly come to mind. An effective B2B lead generation functions to cultivate a good array of convertible prospects and feed the sales pipeline with these prospects. Companies obviously prioritize this process above everything else.

But generating B2B leads isn’t enough as there is an imperative to consider other factors and components in your campaign. Lead management and nurturing are equally important with respect to guiding prospects towards the appointment setting phase, and ultimately a purchase. Expert skills as well as efficient B2B infrastructure are needed in line with this.

Audience profiling is a B2B apparatus that occupies an important position in the success of B2B efforts. Not only that, numerous cases point to effective audience data curation as a means to gain revenue generation goals.

Unfortunately, not all businesses seem to follow standard prospect profiling procedures the practical consequences of which are poor profits. The process involves a lot of time and investments. Nonetheless, better targeting capabilities are needed to boost one’s lead management system.

So, actions should be taken in improving every effort you put into looking for ideal prospects. Here are a few of them.

Audience research. Nothing beats having a thorough knowledge of your audience more than your competitors. If anything, your target market has shifting interests and needs, and it is a matter of reaching out to them as effectively as you can to gain leverage. Your B2B lead generation campaign should make use of an array of audience analytics tools to narrow down ideal prospects. Of course, details about your intended demographic play a key part in this, so always prioritize the specifics in your audience.

Data management. Now, what do you do with the audience data in hand? Obviously, you would need to manage and organize them in a way that determines which prospects are sure to convert. Already, the software market has introduced lead management systems that perform basic functions such as lead scoring and revenue tracking. Marketing automation software might just give the convenience and ease you will need for your campaign.

Campaign analytics. One way to know whether your lead generation efforts are working is to look at the number of conversions you have gained. This entails calculating traffic volume and comparing it with current sales data. If the latter seems to fall short of producing ROI despite a good influx of B2B leads, it is likely that your sales pipeline is not getting enough high quality prospects. From this point, you could use the data to segregate your total lead volume and determine highly-capable individuals.

These processes might sound too technical. But no amount of grueling market numbers could stop your willingness to improve your performance. You might also want to try hiring a B2B lead generation and appointment setting company to manage your leads.

How to Farm for Leads and Harvest Hefty Conversions

How to Farm for Leads and Harvest Hefty Conversions

How to Farm for Leads and Harvest Hefty Conversions

Too many articles liken B2B lead generation to maintaining a patch of farmland. Perhaps, no better metaphor could be conjured, since farming and marketing have characteristics planted on the common ground.

This is more so because leads are like seeds that need incessant care and a good deal of nurturing for them to provide succulent fruits in the form of sales closes.

And of course, you need the proper techniques and machinery in order to produce high-yielding varieties.


“25% of the total number of leads are considered high in quality and around 5-10% are converted into actual sales.” 


Businesses need leads in order to survive and to compete in the market. Having the right techniques and tools can help in converting the remaining 75% into customers.

In this article, let’s discuss how to generate leads quickly and convert them into actual customers. Let us put our green thumb to work by applying these tips.

Internet and Telemarketing Tandem.

Although telemarketing is considered an “old school” type of marketing, no doubt it can be a huge help when it comes to generating new leads for your business.

Many decision makers believe that telemarketing is dead and all other myths because of the advance in the technology. While this has yet to be proven, using email, social, web and telephone correspondence to nurture leads is still the best practice. Each channel has distinct characteristics to help generate leads for your business.

  • Email has the ability to reach out to prospects regardless of your prospect’s availability.
  • The telephone doesn’t guarantee a high response rate but has the highest conversion rate quickly among channels because you get an immediate answer from your prospects. Here’s how prospects want you to follow up.
  • Social is the easiest way to reach our prospects. A number of social media users in Singapore.
    • 72% have Facebook and 42% uses FB messenger
    • 43% are Instagram users
    • 33% have Twitter
    • 32% uses LinkedIn
    • 30% are GooglePlus users
  • The Web has the longest process. Blog conversions and having a high ranking website takes time and effort. However, 81.3% of Singaporeans are internet users. Meaning, if you have established your content and created enough traffic for your website, this can help you generate enough leads for your sales team to nurture and convert into customers. Here’s Why Some Singapore Leads Fail to Convert.

Grab a FREE copy of this Amazing EBook,  15 Brilliant Web Design Hacks That Convert Traffic into Leads!


Frame your Audience.

We don’t mean taking a picture of them and hang them on your office wall. Know who your prospects are and find out what they want. You can use lead generation tools such as online surveys and webinars will help you get a better picture of your target market, their concerns, and preferences. This will help you create your own strategies and have a fresh face every time a new trend comes up.

Related: 20 FREE Marketing Tools to Get your Brand Out There

Now, these two points may seem insufficient, but when applied, they may just bear the results you always wanted. Create a program in which both marketing and sales can collaborate in prospecting for qualified leads.

Farming is tough and so is lead generation. But by gaining a thorough understanding of the quality of the land you are tilling as well as having the right tools to use, you can definitely enjoy the fruits of your labor in the end.

 

 

Increase your sales and revenue with

Better Content Strategy,  Explore our blog, The Savvy Marketer

 

 

Grab a copy of 15 Brilliant Web Design Hacks That Convert Traffic into Leads! The secret to consistently turn web traffic into leads is to find the right balance between content and design.  Find out in this FREE Ebook!
15 Brilliant Web Design Hacks That Convert Traffic into Leads

B2B Lead Generation Channels and Tactics (and What Not To Do with Them)
How to Score Your Leads for Better Conversion (Featured Image)
How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore