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How To Start An Interesting Blog For Your Small Business

This week, we’re going to tackle the basics of how to set up your own blog for your business. A good blog will attract quality sales leads using your content and can eventually become the main lead generation channel of your business.

Every day, there are about 2 blogs created every second around the world, and a significant percentage of these blogs are by beginners. Due to the popularity of online entrepreneurship, most of these blogs are probably connected to a company website from a fledgeling business, much like yours. If you really want to make a significant dent in your target niche, then you have to make sure that your company blog will be able to attract your sales leads. To help your businesses get better returns for your efforts on blogging, we have provided here the essential tips on how to start a company blog from scratch.

The best way to start a blog is by using available free platforms for blogging, the most popular of which are WordPress and Blogger. Both platforms have their own strengths; Blogger, being affiliated with Google, allows for faster integration with Google-owned business tools while WordPress, being a bit more for professionals, offers more customizability for your blog. Using free hosting sites such as these will save you from the expense of purchasing the services of a hosting company. If you have funds set aside for you blog however, you can make use of a self-hosted WordPress blog for a few dollars, the cheapest web hosting service being about $3-$4 a month.

After you’ve selected a good blogging platform, it’s now time to create the design of your blog. A free hosted blog provides free templates from which you can choose and easily apply to your site. A self-hosted blog will let you create a more customized blog or, if you want, you can hire a web designer to design your blogsite for you from scratch. This is the best choice if you want to integrate your blog design to that of your website.

The important things to consider about design are:

  • It should be user friendly – you don’t want your sales leads to have a hard time finding previous or recent posts on your blog, much the the RSS button.
  • The colors should be appealing to the eyes and, ideally, reflect the colors from your website.
  • It would be best if you have a responsive design for your blog so that the template automatically adjusts when your leads view your blog through their mobile devices.
  • All elements of the site should load quickly so that your readers won’t bounce off, so as much as possible, keep flash designs to a minimum.
  • Integrate good SEO tactics like using meta and title tags in the framework of your blog to make it search engine friendly.

Do not forget to include a call to action on your blog. A splash page which instructs your viewers to sign up for newsletters will allow you to easily add them to your business list in case you have to email them or need your telemarketer to call them about product updates.

The next post will be all about what to write on your blog, what your posts are about, and how to make these easily searchable through search engines.

How To Turn Your Website Into An Effective Lead Generation Tool

SEO is an important prerequisite process for search engines to work efficiently. If not for SEO, search engine crawlers will have a hard time indexing web pages, especially Google, who boast of delivering the best quality content on their initial SERPs. As advanced as the algorithm seems to be, it would still not be able to fully comprehend a web page’s content if there is not any effort to do SEO. Surely, the site would be indexed by search engine crawlers, but the really quality sites will have a minimum chance of showing up at the top of search results. The only chance that your sales leads will find your site is for them to type the exact URL of your lead generation website, and that is nearly impossible, unless these leads have already been contacted through email marketing or by professional b2b telemarketers.

If you really want your b2b site to be an effective lead generation tool, you have to make it so that your business sales leads will not have a hard time finding it. By following these basic guidelines, your website will become the reliable sales leads generation tool that you’ve always wanted it to be. Use the following checklist to make sure that your b2b website has proper SEO:

Research your target keywords thoroughly. There is little point in entering a highly saturated and competitive niche, especially if you have no prior experience in online marketing or your product is not a proven disruptive innovation that could give you any significant advantage.

  • Use appropriate meta tags, meta descriptions and meta titles on all your content.
  • Provide a sitemap on your website. This helps search engine crawlers index your website and every page in it faster.
  • Use your target keywords on your titles, headlines, and adequately in the body of your content. Be careful not to overuse your keywords.
  • Add descriptions and titles on any images, videos or any other media used in your website.
  • Anything without a text description will likely be unindexed by crawlers.
    Make sure that links pointing to your website are reliable and reputable so that your website won’t be penalized.

Converting the sales leads who visit your site but don’t make an immediate purchase requires patience and consistency. Once you get their contact information, add them to your emailing list, or your telemarketing list—if you want a more direct approach—and send them to a reliable call center to be contacted for any updates.

Should Marketers Pin Their Hopes On Pinterest?

 

Pinterest has been stirring up excitement for users, marketers and investors this 2012. Marketers familiar with  the site have been touting it as the next biggest lead generation tool.

Operating on open beta since 2010, the site has been awarded the best new startup of 2011 by Techcrunch on its annual Crunchies Awards. The recent addition to the social media family is securing its niche in the art of hogging: DIY crafts, recipes, fashion, beauty products, tourist destinations, home decors, gardening ideas, etc. Practically anything on the internet that you find interesting. It’s “pin” button will allow you to take any content from anywhere on the web and pin it on your theme board.

For now, the site is invite-only. This is probably because, as a startup, the developers are still doing ongoing modifications to the site, and the invite-only policy is to prevent overwhelming their servers while they roll out site updates. That, or it’s just a marketing tactic to instill a sense of security or exclusivity to the users.

The site’s users are mostly female (a whopping 82% of the users are female, making it the most gender-biased social media site) who pin anything from manicured fingers to interior decoration. All pins are represented by an image, to which a link is attached that would take the viewer back to the original site should they want to view the original post. Pinterest is an image-heavy site, which makes it highly attractive, and the clean background is pleasing to the eyes.

So what makes this online scrapbook so effective? Should marketers join Pinterest?
To get a better perspective, here are a few of Pinterest’s statistics:

It’s true that this new social media will do wonders for businesses catering to women, babies, and children in particular. But UK’s pinterest user statistics reveal that there are actually more male (56%) users compared to females (44%), and more than 20% of these users have income ranging from $100,000-$150,000. Now that’s something for marketing people to think about.

Pinterest’s backlinking capabilities also offer great SEO opportunities for your company’s websites, providing excellent lead generation potential. Also, the user’s pins usually reflect what they need and want; which provides a great standard for enhancing your sales and marketing strategies to better appeal to your target market.

Since it’s an extremely visually stimulating site, marketers who have businesses that deal with anything but creative are having doubts on whether it will help with lead generation from their target market. However, companies offering like, say, automobile services, can still use this site to attract customers and inevitably generate sales leads by utilizing colorful and informative infographics, or create upcycled crafts from old automobile parts that customers can try themselves.

Perhaps the most important thing for marketers is that they have to be present where their target market is. It’s the same thing as Facebook and Twitter; being where your market is increases your chances of being noticed. And the markets are currently congregating in Pinterest.


What to do and What to Not do for Your Lead Generation Campaign

For a lot of aspects in our lives, there will always be those do’s and dont’s in order to lead us in doing the right thing. For example, you might have experienced at least once in your life when your mom told you to “Please do take out the trash,” or “Don’t drink the milk directly out of the carton,” or somewhere along those line.
For Singapore business owners, this concept still applies, especially for their lead generation campaign. Let us take a look at some of those do’s and don’ts.

Don’t initiate a call if proper research is not done – Telemarketing Singaporean prospects without any adequate research involved just invites rejection in every corner.

Don’t start a campaign without a proper calling list – A telemarketing list allows proper and precise targeting for one’s prospects. Without, the campaign will most likely be lead astray.

Do outsource to a reliable telemarketing company – If you can’t handle starting a telemarketing campaign on your own then never hesitate to outsource to professional telemarketers. You can then immediately gain expertise over your Singaporean prospects upon doing so.

Do give incentives for your telemarketing campaign, outsourced or not – Giving incentives to your team of telemarketers or those that reside in an agency allows them to be more than willing to complete tasks and meet goals.

Acquire a Better Chance of Generating Leads from Singapore Through B2B Telemarketing

Generating leads has become much tougher ever since recession has rolled into the lives of many businesses. This can be thoroughly felt even to businesses that are located in Singapore. Many have dodged this event and are still lucky to have survived it. However, there are still those that are unlucky enough to have experienced this. Many companies that have been hit with recession have been seen to bear a great burden when it comes to their lead generation campaign. There are those that have given up with such a marketing strategy as it may be too costly for them while others have given up on their businesses entirely.

Through outsourcing their lead generation campaign, businesses (either hit by recession or not) can stand a chance in gathering quality leads. Outsourced telemarketing services for this marketing strategy is one of the best options one can take advantage of for the benefit of their business.

The key benefit that can be attained through outsourcing is that skilled professionals use the process known as cold calling to gather warm leads. The chances of qualifying a lead are high through this medium for the fact that a direct line of contact is created. Telemarketers can then send whatever data they acquire through their pipeline so that their clients can easily fold out any information they receive.

Outsourcing to a telephone marketing firm enables businesses to get warm leads at a very fast pace.