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The Five Keys To Attracting Customers During Appointment Setting

You know that getting sales leads is very important. That is why we spend a lot of effort attracting prospects to our business. This is the whole purpose of our B2B lead generation campaigns. If your business is in network management solutions here in the Asian region, then this task becomes even more important. There are just so many of you in the business that standing out can be so difficult. Still, even if it is difficult, you can generate B2B leads. The secret here lies in identifying the key factors in attracting customers. If you know these, then you can make your marketing campaign more successful. So, what are these factors you should know?

  1. Personable – when you talk to a business prospect, remember that they are looking for someone who they can talk with properly. They want to speak with real people, people who understands what they are going through, and are more than ready to fix things up. This will make them even more receptive to your business plans.
  2. Usability – when you provide them a product sample, make sure that you are giving them something that is easy for them to use. Usability also plays a crucial role in getting business prospect increase their interest in you. I mean, if they can use it, then they are most likely to buy it, right? So better work on your business, then.
  3. Accessibility – customer service is always involved in the B2B appointment setting game. This means you also have to accessible to your prospects when they want to have a work with you. It would be a big plus for them if you can provide customer service that is easy for them to access. Who would want to have a hard time contacting your business, in case any issue comes up?
  4. Supportive – it is one thing to provide a solution, it is also another thing to provide a solution and walk with them in the process all the way. Now that is the difference between excellent customer service and a mediocre one. For the sake of the success of your lead generation campaign, especially if this involves telemarketing then you will need to up the ante in the marketing department.
  5. Clarity – in the case where you are giving your prospects a website or some reading material, it pays to make sure that you are offering only the clearest copies of the topics. You would want them to be able to get your message, and you can only do that by ensuring that everything contained there are accurate and clear enough.

If you have noticed, these factors that have been mentioned to you are actually the very factors that are dependent on your skill as a marketer. Now that you know what these factors are, you can now plan on how to properly utilize these ideas. Yes, these are simple, but if you put them all into effect, then you will see a bigger success in your lead generation campaign.

Want More Quality Singapore Business Leads? You Only Need These Two Things

Want More Quality Singapore Business Leads - You Only Need These Two Things

Proper lead generation is what keeps a business alive, but it’s not the only thing that’s vital to your company’s success. To have a better chance of acquiring and converting your Singapore business leads, then you have to make sure that you have the right appointment setting team in addition to an amazing lead generation campaign. With both, you can always expect high quality Singapore business leads for your company.

A great lead generation strategy

Choosing which marketing strategy to use for lead generation should of course be your first concern. Your lead generation method must resonate well with your target market. Focus the larger percentage of your marketing efforts on the method where you have always had the best results in terms of getting qualified business leads. However, don’t forego other marketing methods as well because these can still serve as backup marketing, and anything that helps you market your business to the public has a good chance of helping you get leads.

A reliable appointment setting campaign

The next method is getting your business prospects to meet with your sales representatives, whether it’s in person or online. Doing business in any B2B market is tricky because you’re not just dealing with a single person, and you have to get your pitch heard by the right people if you want any purchasing decision to be made on your offer. With just emails, there is no assurance that your intended decision-maker will be the one to read your mail, and this is where the appointment setters come in. Professional appointment setters will help you get the appointments you need with the managers, supervisors, or executive officers who have the final say on how their company budget will be spent.

Furthermore, experienced appointment setters will make sure all your business appointments are always kept. Should your Singapore business leads need to postpone or reschedule your meeting, the appointment setting specialist will immediately find the next best time to schedule the appointment for you so that you never lose a sales opportunity with your leads.

Getting business to business appointment setting specialists to help with your lead generation will help give your business much better results, and a great lead generation and appointment setting campaign need not be expensive or frustrating. You can easily outsource both to a reliable BPO company for a reasonable price and still get your desired benefits, so don’t be afraid to look up BPO’s that offer this service.

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s-done

There are reasons why people never forget songs from the past. First of all, they were written back when songwriters really wrote from the heart, when they used faithful words and metaphors of how they felt at that time. It is also because old songs are universal – although they may tell particular love stories, they may also be applied to almost anything in life.

Say, Outbound Telemarketing and Lead Generation?

Like a typical cycle of human emotions, Outbound Telemarketing and Lead Generation also follow a path where every action matters and could either be helpful or detrimental to the goal. It’s easy to understand how the Telemarketing process works by relating them to timeless songs:

Hello (Lionel Richie, 1984)

  • Of course, everything starts with a greeting. This initial contact is one of the most crucial parts of a Telemarketing call. If not done right, a professional telemarketer may not even get to proceed to anything at all.

Getting to Know Each Other (Gerard Kenny, 1980) –

  • Also a make or break stage, this is when the telemarketer tells something about his company and at the same time asks the prospect about certain details relevant to Lead Generation. Although it is not the actual sales pitch yet, asking the wrong questions or introducing impertinent points may ruin the conversation.

Words (Bee Gees, 1977) –

  • Words are all telemarketers have to take a prospect’s heart away. This is it – this is where the real stuff happens. The telemarketer discusses specific information on the goods or services or potential contract details. As expected, the telemarketer would also have to answer the prospect’s curious questions and clarifications.

It Might Be You (Stephen Bishop, 1983) –

  • Depending on the outcome of the product discussion, the prospect may now realize the benefits and likelihood of the proposal. He may give hints that he is interested and may be now ready to take things a step further.

I’d Really Love to See You Tonight (England Dan & John Ford Coley, 1976) –

  • Well, not tonight, but definitely in the future. This is when Appointment Setting is done, usually an in-person meeting with a Sales Executive or a phone call during the prospect’s preferred schedule.

The Search is Over (Survivor, 1985) –

  • The prospect’s meeting with the Sales Executive may seal the deal, and the Telemarketer’s mission is completed, unless otherwise if the deal was not made.

Don’t Throw it All Away (Bee Gees, 1978) –

  • If the prospect declined a business partnership, it’s still considered a lead, but one that has to be recycled and followed-up in the future. It goes back to the Telemarketers work list and may not be touched in the near future until a new need has developed.

Somewhere Down the Road (Barry Manilow, 1981) –

  • A sales call may not always turn out productive, but the good thing about it is that in this industry, “no” is not absolute. As long as Outbound Telemarketing services providers keep records of target information, there will always be opportunities and needs somewhere down the road, and when that time comes, the mission is reborn.

The Three People You Need In Sales Leads Marketing

As a business owner, you certainly want to make a presence in all aspects of your operations. You have the energy and the determination to make your marketing and lead generation processes succeed. Still, there will come the time that you lose steam, feel sluggish, or simply run out of ideas to propel your firm forward. When this happens, it can pose a serious stumbling block in the continued success of your company in generating qualified sales leads. But it does not have to be a serious handicap. If you have done your homework right, then you would know that your business will need at least three people to keep things going even when you are no longer around. And these are:

#1 The Visionary

This is a person who can visualize the direction of the company 5-10 years from now. Well, they may not be able to foresee what to do the next day, but you do need someone with long-term plans.

#2 The Strategist

A visionary sees where your business can go, but it takes a strategist to plan that path out. This is also the person responsible for communicating the vision to those below the business ladder.

#3 The Tactician

Basically, this person stands in the frontlines, putting the strategist’s plans into effect. If the plan does not pan out right, then it is the tactician’s job to make the necessary deviations to reach the desired goal. They can use various marketing tools like social media or even telemarketing, ensuring the success of their campaign.

The success of your business and its appointment setting processes depends largely on these three people. If make the right hires, then generating B2B leads will not be that hard anymore. Of course, it helps if you can alternate between yourself and them, just to make sure everything is on the right track.

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition
Influencer Marketing for B2B- Tips and Tricks
Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020

The Five Keys To Attracting Customers During Appointment Setting

You know that getting sales leads is very important. That is why we spend a lot of effort attracting prospects to our business. This is the whole purpose of our B2B lead generation campaigns. If your business is in network management solutions here in the Asian region, then this task becomes even more important. There are just so many of you in the business that standing out can be so difficult. Still, even if it is difficult, you can generate B2B leads. The secret here lies in identifying the key factors in attracting customers. If you know these, then you can make your marketing campaign more successful. So, what are these factors you should know?

  1. Personable – when you talk to a business prospect, remember that they are looking for someone who they can talk with properly. They want to speak with real people, people who understands what they are going through, and are more than ready to fix things up. This will make them even more receptive to your business plans.
  2. Usability – when you provide them a product sample, make sure that you are giving them something that is easy for them to use. Usability also plays a crucial role in getting business prospect increase their interest in you. I mean, if they can use it, then they are most likely to buy it, right? So better work on your business, then.
  3. Accessibility – customer service is always involved in the B2B appointment setting game. This means you also have to accessible to your prospects when they want to have a work with you. It would be a big plus for them if you can provide customer service that is easy for them to access. Who would want to have a hard time contacting your business, in case any issue comes up?
  4. Supportive – it is one thing to provide a solution, it is also another thing to provide a solution and walk with them in the process all the way. Now that is the difference between excellent customer service and a mediocre one. For the sake of the success of your lead generation campaign, especially if this involves telemarketing then you will need to up the ante in the marketing department.
  5. Clarity – in the case where you are giving your prospects a website or some reading material, it pays to make sure that you are offering only the clearest copies of the topics. You would want them to be able to get your message, and you can only do that by ensuring that everything contained there are accurate and clear enough.

If you have noticed, these factors that have been mentioned to you are actually the very factors that are dependent on your skill as a marketer. Now that you know what these factors are, you can now plan on how to properly utilize these ideas. Yes, these are simple, but if you put them all into effect, then you will see a bigger success in your lead generation campaign.

Want More Quality Singapore Business Leads? You Only Need These Two Things

Want More Quality Singapore Business Leads - You Only Need These Two Things

Proper lead generation is what keeps a business alive, but it’s not the only thing that’s vital to your company’s success. To have a better chance of acquiring and converting your Singapore business leads, then you have to make sure that you have the right appointment setting team in addition to an amazing lead generation campaign. With both, you can always expect high quality Singapore business leads for your company.

A great lead generation strategy

Choosing which marketing strategy to use for lead generation should of course be your first concern. Your lead generation method must resonate well with your target market. Focus the larger percentage of your marketing efforts on the method where you have always had the best results in terms of getting qualified business leads. However, don’t forego other marketing methods as well because these can still serve as backup marketing, and anything that helps you market your business to the public has a good chance of helping you get leads.

A reliable appointment setting campaign

The next method is getting your business prospects to meet with your sales representatives, whether it’s in person or online. Doing business in any B2B market is tricky because you’re not just dealing with a single person, and you have to get your pitch heard by the right people if you want any purchasing decision to be made on your offer. With just emails, there is no assurance that your intended decision-maker will be the one to read your mail, and this is where the appointment setters come in. Professional appointment setters will help you get the appointments you need with the managers, supervisors, or executive officers who have the final say on how their company budget will be spent.

Furthermore, experienced appointment setters will make sure all your business appointments are always kept. Should your Singapore business leads need to postpone or reschedule your meeting, the appointment setting specialist will immediately find the next best time to schedule the appointment for you so that you never lose a sales opportunity with your leads.

Getting business to business appointment setting specialists to help with your lead generation will help give your business much better results, and a great lead generation and appointment setting campaign need not be expensive or frustrating. You can easily outsource both to a reliable BPO company for a reasonable price and still get your desired benefits, so don’t be afraid to look up BPO’s that offer this service.

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s-done

There are reasons why people never forget songs from the past. First of all, they were written back when songwriters really wrote from the heart, when they used faithful words and metaphors of how they felt at that time. It is also because old songs are universal – although they may tell particular love stories, they may also be applied to almost anything in life.

Say, Outbound Telemarketing and Lead Generation?

Like a typical cycle of human emotions, Outbound Telemarketing and Lead Generation also follow a path where every action matters and could either be helpful or detrimental to the goal. It’s easy to understand how the Telemarketing process works by relating them to timeless songs:

Hello (Lionel Richie, 1984)

  • Of course, everything starts with a greeting. This initial contact is one of the most crucial parts of a Telemarketing call. If not done right, a professional telemarketer may not even get to proceed to anything at all.

Getting to Know Each Other (Gerard Kenny, 1980) –

  • Also a make or break stage, this is when the telemarketer tells something about his company and at the same time asks the prospect about certain details relevant to Lead Generation. Although it is not the actual sales pitch yet, asking the wrong questions or introducing impertinent points may ruin the conversation.

Words (Bee Gees, 1977) –

  • Words are all telemarketers have to take a prospect’s heart away. This is it – this is where the real stuff happens. The telemarketer discusses specific information on the goods or services or potential contract details. As expected, the telemarketer would also have to answer the prospect’s curious questions and clarifications.

It Might Be You (Stephen Bishop, 1983) –

  • Depending on the outcome of the product discussion, the prospect may now realize the benefits and likelihood of the proposal. He may give hints that he is interested and may be now ready to take things a step further.

I’d Really Love to See You Tonight (England Dan & John Ford Coley, 1976) –

  • Well, not tonight, but definitely in the future. This is when Appointment Setting is done, usually an in-person meeting with a Sales Executive or a phone call during the prospect’s preferred schedule.

The Search is Over (Survivor, 1985) –

  • The prospect’s meeting with the Sales Executive may seal the deal, and the Telemarketer’s mission is completed, unless otherwise if the deal was not made.

Don’t Throw it All Away (Bee Gees, 1978) –

  • If the prospect declined a business partnership, it’s still considered a lead, but one that has to be recycled and followed-up in the future. It goes back to the Telemarketers work list and may not be touched in the near future until a new need has developed.

Somewhere Down the Road (Barry Manilow, 1981) –

  • A sales call may not always turn out productive, but the good thing about it is that in this industry, “no” is not absolute. As long as Outbound Telemarketing services providers keep records of target information, there will always be opportunities and needs somewhere down the road, and when that time comes, the mission is reborn.

The Three People You Need In Sales Leads Marketing

As a business owner, you certainly want to make a presence in all aspects of your operations. You have the energy and the determination to make your marketing and lead generation processes succeed. Still, there will come the time that you lose steam, feel sluggish, or simply run out of ideas to propel your firm forward. When this happens, it can pose a serious stumbling block in the continued success of your company in generating qualified sales leads. But it does not have to be a serious handicap. If you have done your homework right, then you would know that your business will need at least three people to keep things going even when you are no longer around. And these are:

#1 The Visionary

This is a person who can visualize the direction of the company 5-10 years from now. Well, they may not be able to foresee what to do the next day, but you do need someone with long-term plans.

#2 The Strategist

A visionary sees where your business can go, but it takes a strategist to plan that path out. This is also the person responsible for communicating the vision to those below the business ladder.

#3 The Tactician

Basically, this person stands in the frontlines, putting the strategist’s plans into effect. If the plan does not pan out right, then it is the tactician’s job to make the necessary deviations to reach the desired goal. They can use various marketing tools like social media or even telemarketing, ensuring the success of their campaign.

The success of your business and its appointment setting processes depends largely on these three people. If make the right hires, then generating B2B leads will not be that hard anymore. Of course, it helps if you can alternate between yourself and them, just to make sure everything is on the right track.

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition
Influencer Marketing for B2B- Tips and Tricks
Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020

Why Should Your Lead Generation Campaign Invest In LinkedIn?

Why Should Your Lead Generation Campaign Invest In LinkedIn

As a marketer, you would want to use all tools available in getting in touch with business prospects. After all, this is an activity that requires a multi-touch approach in tapping your target market. Think of it as a matter of necessity. Business lead generation is not like the old days, where you can easily reach potential B2B leads through the phone or a simple visit to their shop when you have the time. These days, you have to work through different channels to get in touch with them. It could either be through telemarketing, email, social media, among other things. So, where does LinkedIn enter the picture?

LinkedIn is, for a lack of a better phrase, a social network geared towards professionals. This is a place where people of similar interests (around the globe) to connect, discuss their professions, and identify better opportunities for business. They can also create groups or publish articles that can be read by various people from any part of the world. These are just some of the benefits that professionals get when they sign up in LinkedIn. And this is also the reason why marketers conducting appointment setting campaigns are so interested in using this network. It is a virtual treasure trove of information that can help you find more business prospects.

Still, you might wonder if using LinkedIn as another business network would be worth your time and effort. That is a warranted question, since this is a relatively new form of social media network. It is a valid observation, but the achievements that LinkedIn has achieved in connecting professionals with each other. It is also a reliable source of information for many marketers who are planning their next campaign in generating and nurturing of potential sales leads. The professional data of professionals (most who are executives or sales managers in various firms) can be used by marketers in their promotions.

Let us look at the facts:

77 percent of business researchers use LinkedIn for their work. 83 percent of online marketers tap the network. As for reliability, 87 percent of LinkedIn users trust the information stored there for products and services they are interested in. And these are just a few of the reasons why LinkedIn has a lot of market power. In terms of effectiveness, this could be the next best source of market information, after Facebook. It is not that hard to obtain the information you need. If you already have an account, you only need to log-in, search for a professional group of your interest, and view the profiles of those found there. It is that easy.

The only challenge here, in this regard, would be the people tasked in handling your company’s LinkedIn profile. We all know how bad things can go when you put ill-experienced or incompetent people on the helm of our online efforts. The last thing you would want your telemarketing team to answer during a lead generation call is how much of a liar our online promoter is. And LinkedIn is the one place that you cannot afford to make a mistake. It has your professional presence there. Make it count.

Improve Your Appointment Setting Call Handling

 

 

In any appointment setting campaign, calling B2B leads prospects on the phone is a normal activity. After all, identifying business leads and nurturing them for future conversion is not something you can do simply online. Either you talk directly to your prospects or, if not possible, use direct communication tools for it, like telemarketing, as an example. But since we are talking about calling prospects, we need to be good in handling it. So, how will you go about it, then?

First, you should plan your campaign carefully. All lead generation campaigns that fail lack the proper planning in their processes. If you want to be effective in attracting the attention of prospects, you need to prioritize learning what makes them tick. And that requires lots of planning.

Second, build rapport. Banter with them, if you know them already. If not, show them the necessary courtesy and go straight to the point.

Third, inform them of your call. Either by email or another business call, you need to tell them beforehand why you are calling in the first place.

Fourth, ask good questions. You need to know what exactly your prospects are looking for in the first place. Asking them good questions will give you clues about what you can actually offer them.

Lastly, do not waste their time. Time is precious, and you as a marketer should understand that. It is the same thing with your prospects. As a rule, the less time you need to spend in order to tell them your purpose, the better.

ese are just some tips that you can follow in order to be more effective in handling calls for sales leads. Will there be anything else you can add?

 

Facebook Hashtags: How Will It Help Lead Generation?

With social networking giant Facebook introducing the hashtag feature on its pages, social media marketers have been given another tool in their lead generation and appointment setting efforts. With the hashtag function, Facebook users can now consolidate all information available regarding the tagged topic. This could be very useful for businesses seeking more customers from the social network. Being able to monitor trends and discover content has always been Facebook’s major weakness, a frustrating situation for marketers in search of new sales leads.

Similar in function to the hashtags you see on Twitter, Pinterest, Instagram, and Tumblr, Facebook’s hashtag feature can now add more contexts to their post, or link their post to a larger discussion already happening in the social media site. By clicking on the hashtag, users will be bought to a feed displaying what others are saying about that particular event or topic. Companies can take advantage of this by adding hashtags to their relevant posts. If their post is attractive enough, it will entice visitors to view their company page as well, leave their contact info, and leave the rest to the telemarketing team.

This is an important innovation in terms of mining for B2B leads.

There are plenty of marketing and lead generation opportunities that your business can explore with Facebook’s new feature. Yes, it is still in the testing stages (with only a few users given permission to use this feature for now), but you can expect this to roll out in the near future.

Keep Happy Sales Leads In Three Ways

Keep Happy Sales Leads In Three Ways

Be it customers or suppliers, you are always in need of new B2B leads. How else would you be able to handle the competition in today’s market? This is a challenge that a lot of marketers are concerned about whenever they conduct a lead generation campaign. It can be even trickier if you have to deal with both the supplier and buyer ends of your business. So, how do you manage it? How can you ease up the pressure on your appointment setting team, letting them focus more on winning more prospects?

It can all be summed under one word: happiness.

To put it simply: you have to make buyers and suppliers happy. And this is how you do it:

  1. Your suppliers can be partners – when you value the relationship with your suppliers, it becomes easier for you to negotiate with them. They will feel vested in your success, since a successful business would mean a repeat customer for them.
  1. Follow industry standards – no matter how much you want to reach your sales leads bottom line, you have to make sure that you are following the standards of your industry. This will not only ensure consistent quality, even your customer service will be better.
  1. Empower your team – giving your telemarketing team the freedom to deal with prospects as they see fit will help you gain better results. As long as they follow your general guidelines, you will be fine.

Take note of these pointers, and you will achieve a happier and more successful lead generation process.

Generating More Sales Leads In The Economic Squeeze

Times can be really tough, that is fact. For Asian countries, this is not helping at all. This can be worse if your client base is in Europe, which is still in the midst of an economic squeeze. Conducting a lead generation campaign to attract prospect there can be full of challenges. Of course, not everything is that bleak. Think of the current situation as a mere challenge for Asian marketers who are intent on generating more sales leads. And there are ways for you to deal with that.

The first point you need to consider before you conduct your appointment setting campaign is choosing your market carefully. Putting yourself in a niche can be a good way to protect yourself during hard times since niche markets are more likely to be resilient (not to mention more willing to spend more) than the mainstream.

Secondly, monitor signs of trouble in the market. If you see that you are gradually losing market shares, or if a new product or service is becoming the talk of the town, then that is the perfect time to do damage control. It also helps if you can preemptively deal with any changes in the market, or employ an information dissemination tool, like telemarketing, to your advantage.

Lastly, stay flexible. You do not have to be lean or anything, unless being a large company becomes an annoyance. What is important here is that you have enough people and resources to deal with any rapid changes in the market. If you can do that, then you would still be productive in your B2B leads.

It is not that bad idea, right?

What Can Albert Einstein Teach You About Lead Generation

What Can Albert Einstein Teach You About Lead Generation?

What Can Albert Einstein Teach You About Lead Generation

As marketers and lead generation specialists, we all have our own heroes and idols to look up to. That is not a bad idea at all. We need role models whom we can seek inspiration from, not to mention answers, to many of our sales leads issues. But has anyone thought of Albert Einstein, the genius mathematician, being a role model in marketing? It has nothing to do with the numbers, mind you. He just does things that marketers can learn from, such as:

  1. Being the expert – nothing can be more convincing to potential B2B leads than being the expert in the specified field. What are your credentials to prove your expertise in, say, appointment setting? In Einstein’s part, he had degrees from top universities. What about you?
  2. Do not fear to be different – when Einstein presented his theory of relativity, he challenged the thinking of his era. It is the same thing with your business. If you have a marketing idea or concept that differs from the norm, but it may advance your business, then go for it.
  3. Always tell a story – the reason Einstein became popular (aside from E=MC2) is because he presented his work with clear and easy examples for his audience to understand. This is also the same principle that you, as a marketer, should be doing as well. Telemarketing campaigns can also benefit from this, since the lack of visual cues for the audience can make communication hard.
  4. Skip the jargon – Einstein was a mathematician, through and through, but he also knows how to express complex ideas in a clear and understandable form. Avoiding the jargon and corporate-speak that sounds so cool (but empty) will help your business better in the long run.
  5. Connect your marketing to a strong brand or personality – Einstein has the Nobel Prize and the title of Father of Modern Physics to back up his writings. You should do the same as well, creating a strong brand or a strong personality that will carry your marketing content.

As marketers, Einstein is a genius that we might not be able to stand on par with, but we can always emulate his principles. If we can take a page out of his professional book and apply it to our lead generation efforts, then it would be to our advantage.

The Power Of Social Media (To Destroy Your Lead Generation Campaign)

This article comes right after the heels of this Mashable article on Taco Bell that has been circulating around the Internet since last Tuesday. I will skip the details, since it is too gross for me to write about it, but here is the undeniable fact: Taco Bell’s reputation is in the gutter – again. For a company that relies on social media to generate more sales from its customers, this is a problem that will not go away easily (but then again, Taco Bell sure had some history with that). It can be a real nightmare for a company’s lead generation campaign, and you ought to find some way to deal with it.

Frankly speaking, social media can be a really powerful appointment setting tool. It can reach a lot of people, engage the most prospects, and you can do it in a very affordable way. The problem here is that it is also the best medium to display even the stupidest act someone could make. And if that someone happens to do that in company property or whatever, well, you can imagine the huge backlash in the online community that will reverberate around the world. Your marketing team can pretty much kiss whatever B2B leads they were trying to generate goodbye.

You can say that this is a good lesson for your company’s marketing efforts. To avoid gaffes like these, it pays to educate your employees on what they can or cannot post, tweet, like, or share to the audience. And this is not just in social media. Be it on email, search engine optimization, telemarketing, or whatever marketing method you use, everyone in your company must put their best foot forward. If not, then you can expect big marketing fails as you go along. Believe me, it can happen.

Using Big Data To Power Lead Generation Campaigns

Using Big Data To Power Lead Generation Campaigns

When promoting your business to a specific market segment, you need to be sure that you have sufficient information to help your lead generation efforts. After all, when it comes to looking for new B2B leads, you ought to have the most accurate information as possible, one that can give you an in-depth idea on what you need. To do that, you will need to use big data.

A lot of our marketing efforts have become dependent on the availability of pertinent business data. You cannot just conduct an appointment setting campaign without first checking who are the decision-makers of the company, what their problems seem to be, what solution you can offer them, as well as their capacity to make payments. While these questions could be answered during a telemarketing call, it would be better if you could use this data to first identify the potential sales leads that you should be talking to in the first place.

In case data management is not your strongest points, you can also opt to work with a business database management agency. Such firms can provide you with a clean and updated calling list with all the details you need for the job. You do not have to spend a lot of time trying to analyze or manage all the big data you have collected. Your business database provider will do it.  The only thing you need to do now is to actually use it in your marketing campaign. It will be to your advantage when you do it.