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Generate More B2B Leads The Game Of Thrones style

Generate More B2B Leads, The Game Of Thrones-style

Generate More B2B Leads The Game Of Thrones style

HBO’s epic TV series The Game of Thrones is one mean package. Now in its third season, the series chronicles the fight between seven noble families to gain control of the land of Westeros. Considering the huge number of viewers, HBO sure has a real money-maker in their hands. But what made the show so successful? What can we, as marketers, learn from it? Can we apply it in our own lead generation campaigns? We could glean important lessons on how to best generate B2B leads, like the ones I have pointed out below;

 

  1. Start with a clear goal – the show’s producers had one aim in mind: grow the franchise by appealing to the current fans, and then expand it to other viewers through increased interaction. Sounds a bit straightforward, right? But it sure did succeed, considering the number of viewers.
  2. Proceed with the right strategy – The Game of Thrones did it with social media, and it worked well with them. In your case, you have to choose the tool that will maximize impact on the audience. If telemarketing gets you the business, then stick with it.
  3. Partner with different platforms – once you have your aim and selected a strategy, you need to work on the platforms in which you wish to talk to customers. For example, in the case of telemarketing, will it be outbound or inbound; surveys or promotions, and the like?
  4. Promote with right timing – the earlier you spread the word, the greater the attention it garners from the audience. If you have to conduct an appointment setting campaign, do it now, and you will increase your chances of bagging potential sales leads.
  5. Adapt with the insights you gain – from the fan art and inputs, HBO was able to formulate effective marketing tactics, further increasing the fan base. You can do that as well, by studying how the market reacts to your marketing strategies.

 

Interesting lessons, right? What other lead generation lessons from The Game of Thrones can you add?

Going Viral – Lead Generation Lessons From Sesame Street

 

Who among you has never heard of Sesame Street? More likely than not, each and every one of us can recall Big Bird, Elmo, Cookie Monster, and the rest of the puppet gang. Despite the years, they still command a sizable presence in their audience – seemingly viral when it comes to spreading their content. Is that not what we also want for our lead generation campaign? How do we create viral content that will get the attention of countless potential sales leads?

Taking a page out of Sesame Street’s playbook, we can glean three timeless rules:

  1. Educational – basically, the success of Sesame Street is based on its ability to educate, to inform viewers. It is the same thing in marketing. People dig fresh and informative content. You have to make sure that whatever information you share is actually what they need.
  2.  Balance – to keep the interest of your B2B leads prospects, you need to strike the right balance between serious and fun content. You should offer content that entertains while, at the same time, adds credibility to your appointment setting campaign.
  3.  Audience – a content that goes viral is simply content that appeals to the right audience. Tapping the right communication tool, like telemarketing or social media, also helps in increasing the impact of your content. How your audience accepts your message is the final test to creating viral content.

 

Once you satisfy all three points, then your lead generation content has a higher chance of going viral. Try it and see for yourself.

Lead Generation Lesson From The Miami Heat

 

Miami Heat rules the ball court – as usual. Their game play is so good that other teams could only scratch their heads as the Heat blitz their way to the finals. But what is the secret to their success? What kind of lesson can we get from it, a lesson that can help in our own lead generation campaign? Put it simply, it is all about intelligent play. Come to think of it, as long as we work intelligently in our appointment setting efforts, it would be an easy thing for us to generate better sales leads.

In the Miami Heat’s case, they wasted no time and effort in their shots. Every throw, every move, every dribble they made were all carefully calculated against their opponents. They also made careful evaluation of the opposing team and assigned the appropriate player to face-off with them. That pretty much matches up to what a marketing campaign should be. Study the market, know who to reach, as well as identify the marketing mediums to employ. Be it social media, telemarketing, email, or all of them, these should be geared up to help your business generate more B2B leads. Marketing can be likened to a game. As long as you know how to play, then you can handle it.

All that remains would be choosing the winning team. Good for you if you can organize your own lead generation specialists. But if you do not have one yet, you can still ask the help of outsourced appointment setting firms.

Better Lead Generation Through Better Content Marketing

 

Let us put it this way – content will always be king. This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. That is why creating the best content should be part of your lead generation efforts. Now here lies the challenge: how will you create better content? Here is how to start:

  1. Analyze data – by now, you might have collected sufficient information about your audience. From the data you have obtained, you can probably come up with a content strategy that will maximize impact, as well as ease up your appointment setting efforts.
  2. Analyze the competition – looking beyond the confines of your business (basically, checking your competition) will help you determine what kind of audience they have and if they have blind spots that you can enter. Creating a niche market out of your competition’s general audience can give you a better business edge.
  3. Analyze value – be it in your competition’s or your own, you need to know how your audience values the content you share. A lackluster interaction might be an indication of poor content creation. Once you realize that, you can then proceed in formulating a proper marketing plan.
  4. Analyze your promotions – be it through social media, blogging, email, or even telemarketing, you need to analyze whether the content you share reaches the right audience in the right manner. You might want to use certain metrics like conversion ratios and the like for that.

Ultimately, better content marketing can certainly bring you better results in your lead generation efforts.

Budweiser Brand Mistake: Lessons In Lead Generation

 

Who has not heard of Budweiser? This is an iconic American beer that always has a place in the market. Still, even though Bud’s have made a mark in its customers, profits are slipping. That is why they decided to expand their product line. The only problem here is: sales are not picking up. It seems that, in the desire to cover a larger market segment they still end up with poor sales. Why is that so? And what can we glean about this that can affect your own lead generation efforts?

The main mistake that Budweiser made was in expanding their product line too much. Under their brand, they introduced concoctions that may appeal to a broader market, but ultimately confusing the core identity of Budweiser. A lot of companies make that same mistake, especially in their telemarketing campaigns. When you offer too many options to your sales leads, you only end up confusing them as to what your business is all about. Budweiser, in their case, was known primarily for their beer, so introducing options like Lime-a-Rita and Bud Light Platinum can dilute their market share.

To avoid such problems, and keep your appointment setting process running smoothly, it is best to just stay true to your main strengths. Coke did that, so it is not hard to imagine that it can work the same way with you. You just need to know what exactly you can offer your B2B leads prospects, so you can craft a good sales pitch.

 

The Three Steps To Communicate Well In Lead Generation

 

Communications is essential in business, particularly where lead generation is involved. But you have to make sure that the way you communicate with others is correct. Miscommunication is a real enemy of appointment setting, and getting your details wrong could seriously derail any effort to generate sufficient sales leads for your business. To solve that, you will need to deal with a few details about your methods. It is not that hard, to be honest. All you need is to remember these three important steps:

 

  1. Know your objectives – remember, your marketing efforts should be a means to an end. If you are employing telemarketing as a communication medium, you have to be sure that your goals are clear enough to guide you through. This will help you maintain some perspective.
  2. Create a plan – once you know what you want, it is a simple matter to come up with a plan to reach it. All you have to do is to consider all the details before you proceed to the planning stage.
  3. Execute the plan – now, this is the toughest part. Remember, the success of your plans depends on the way you carry them all out. Make a small mistake, and you will end up right back in the drawing board. That would be a big loss in terms of the B2B leads that you could have gained.

 

These tips are really useful for effective communication during your lead generation campaign. What more do you think you can add?

Lead Generation Lessons From The MySpace Comeback

 

While MySpace may not have the same social networking power of Facebook, the mere fact that it still around (since 2003) does still give one some thought. Even after its near disaster under the hands of News Corporation, MySpace is still trying to get on its feet under Justin Timberlake. So what can we learn from the mistakes of the former social network giant? Can it be applied to our own business? How will it help improve our B2B leads efforts?

Effective innovation – this was a point that MySpace did wrong. Sure, it did a lot of changes in its site, but it all pretty much offended current users. Also, with all the changes being made, the management failed to consider its impact on users. This is a bad business move, one that your own company should avoid when trying to shore up your sales leads.

Playing on strengths – News Corp wanted MySpace to be another news and commercial channel for its business, an aspect that the site’s current users dislike. MySpace is young, hip, and vibrant. These strengths were ignored by top management. That can happen to your lead generation efforts as well – if you fail to play on your strengths.

Security – this was a real weakness. Considering the number of problems that hounded MySpace, especially in privacy, protection of children, fraud, etc. it is only expected that its users would migrate to the competition. You have to prove your business is stable, or else your appointment setting efforts would be weakened.

What more can you add in the list?

 

How To Ensure Your Lead Generation Strategy Succeeds

How To Ensure Your Lead Generation Strategy Succeeds

How To Ensure Your Lead Generation Strategy Succeeds

Employing lead generation strategies are only as good as your execution. No matter how good your sales leads plans are, nothing will happen if you cannot manage it properly. As a business owner or manager, you have to have a plan of action on this. It need not be that elaborate. To tell you the truth, you only need to familiarize yourself with only four basic steps:

 

  1. Develop a framework of execution – this is basically your guidelines on what to do and what to expect in your appointment setting process. There are a lot of theoretical models thought up by economists and marketers that can help you define your critical values and succeed in planning.
  2. Decide on the proper metrics – no B2B leads generation campaign is complete without some metrics put in place. Remember, marketing has expenditures, and your expenses need to be validated by the success of your campaign. You need some way to measure that, right?
  3. Diligently follow the plan – you can deviate a bit from your plan, but you need to stay focused on the general direction of your plans. Deviating too far from your goals will only add confusion.
  4. Determine your success record – and it has to be regularly done. Be it social media marketing or telemarketing, you need to measure the number of sales leads you generate against the cost and time incurred in your campaign. This will tell you whether you have succeeded or not.

 

Try following these basic steps and your lead generation campaign will be all right.

Lead Generation Inspiration – Alan Arkin From Argo

Watching Argo is a very amazing experience. It has action, suspense, and adventure at the side. But what struck me the most was one of its actors, Alan Arkin. The reason here was his performance, one that garnered him the Best Supporting Actor nomination. And it was more than four decades after his last nomination for the same role. What does it say to you? What does it mean in terms of lead generation? Understanding this can help us be better in our B2B leads campaign, or perhaps renew ties with our past sales leads. How can we apply his sudden entry into this prestigious award, after so many years out of the limelight.

The lesson we can learn here deals with relevance. It took Alan Arkin decades to get another Oscar nomination. But it is worth the wait, since he does deserve it. His performance made him relevant again in the awards circles. This is something we can learn for our business as well. No matter how long the last successful appointment setting campaign was, as long as we prepare ourselves, look at the trends, study the tastes of our market, craft the right sales pitch, as well as prepare the necessary tools needed for our business, like telemarketing, then we can be noticed by our business prospects. That is the secret to a successful marketing campaign.

It is possible. Time is not really a big hindrance. What we need to do is simply to stay relevant. That will ensure the success of our lead generation efforts.

 

The Danger Of Big Data In Lead Generation

 

John Hagerty, founder of advertising giant BBH, is not a man who minces his words. And he surely riled up a lot of people last March when he expressed his disdain for big data in marketing. He explained, “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything.” This is something that should be heeded by those involved in b2b lead generation. While they may claim that big data, precision marketing, and targeted audiences can bring in the much-desired sales leads, actual experience shows just how messed up the results can be.

It seems like big data is no use at all.

The poster child for this would be Facebook, the juggernaut of big data marketing. No matter how much data they used to precisely target their audience, Facebook ads are really performing badly. Come to think of it, how many mainstream companies have advertised in this social media site and earned big-time sales or B2B leads? Not that many. One might as well go back to telemarketing, since it seems to get much better results.

Problem here is pretty much the use of big data. In the marketing world’s attempt to be more measurable, more precise, more numbers-based, and more elaborate, in their appointment setting efforts, they lose the most basic element in getting their message across the audience – the human factor.

Ignoring the power of genuine human connection and concentrating more on numbers is the one most damaging effect to your lead generation efforts.

 

The Seven Deadly Sins Of Lead Generation

The Seven Deadly Sins Of Lead Generation

Starting your own business can be the most exciting chapter of your life. Finally, you can be your own boss, managing people under you, and exploring lead generation possibilities that can help improve your bottom line. It all seems rosy, right? But once you put things into practice, well, you might discover some things that can give you problems. Make a mistake, and all your efforts can unravel. That can affect your ability to generate sales leads. So what kind of errors can you commit in your B2B leads efforts?

For easy reference, we could classify them according to the seven cardinal sins, since these can reflect the kind of negative actions you might make:

  1. Greed – maximizing profits is good, but too much of a good thing is bad. Never take on business leads that may give you profits now, but can prove to be a headache to your business later on. Greed compels marketers to chase short-term rewards, without regards to what the future has in store.
  2. Gluttony – trying to collect all the sales leads that you want may result to a glut in your pipeline, slowing performance down, as well as failing to deliver promised services to your clients. Remember, there is a limit to how many accounts you can handle. Too many, and you will not be able to serve all.
  3. Lust – being the business owner presents a lot of temptations, like buying a few luxuries here and there. While rewarding yourself is fine, spending on extras can reduce the available funds that might be needed for your appointment setting campaign. This is very risky for business.
  4. Sloth – just because you are the business owner does not mean you can just sit back and relax. Truth to be told, this position is exactly where the most work is required. Besides, you have to take the lead for your employees to follow, right? You have to push yourself, even if it means joining your telemarketing team so as to reach your quota.
  5. Pride – ego is not that bad, especially if you want to create a strong image for your business. But if you let all go out of hand, you will fail to see the truth. Sometimes, you just have to swallow the bitter pill and admit that maybe, your current business set-up is not the best.
  6. Wrath – showing passion for your business is great, but it must not devolve into an emotional train wreck. People who get carried away by their passion tend to think irrationally, often going into destructive actions that, ultimately, destroy their business.
  7. Envy – comparing your business to others can be useful in setting benchmarks to reach, but if it begins to get into your nerves, then you are probably doing it the wrong way. People who let envy get the better of them often use their time and resources to sabotage their competition, neglecting their own potentials to grow and prosper.

So, which of these lead generation sins are you guilty of?

What The Multiply Saga Teach Us About Lead Generation

 

Times sure change quickly. In the past, Multiply.com is one of the biggest social media and e-commerce websites in the world. Now, it just announced that it is shutting down. So, what happened? How did such a promising online business end up closing down? After a series of tweaks and changes in its logo, platform, and promotions, where did the lead generation efforts go wrong? As a company concerned about reaching sales leads quotas, what can you learn about this?

First of all, we should look into Multiply’s change of platform. Before, it focused on social networking and trade. Now, Multiply wanted to recoup operational losses by focusing on e-commerce. But here is the thing: in their bid to improve their operations, they ended up messing with the merchant’s records, payments, and products, leaving no one happy about it.

Also, the initial promotion of no transaction fees (offered way back in 2011) did not sit well with their investors. Considering the amount of money they burned, not to mention the fact that competing websites with minimal start-up cost are gaining popularity, only added to their woes.

Lastly, there is the lack of a clear execution. It seems that the current CEO had problems on packaging and presenting Multiply, making it difficult to market to potential B2B leads who could have been additional investors. It was a shame, since a properly organized appointment setting campaign could have helped.

Business players come and go. No matter what marketing medium is used, be it online sales, telemarketing, email marketing, or social media, properly adapting to change is necessary. This is for the good of your own business.