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Four Lead Generation Lessons from The Beatles

They sold millions of records, they attracted billions of fans from all generations, without a doubt The Beatles is the most successful and most influential band that has ever walked the Earth. If you could analyze and reevaluate the reason why they are such a successful band, you can adopt it, and apply it on providing lead generation services; it will guarantee a huge accomplishment for your business.

First lesson and probably the most important thing that has mold The Beatles’ sound is their creativity. If you could capture your leads just like their songs could capture their listener’s ears, your campaign will be more persuasive. Make sure your lead generation services has something unique to it. People get tired of the same marketing techniques over and over again. But if you add creativity in your lead generation activity you would not have a hard time engaging your leads, in fact you won’t really have to convince your leads, sing them a good song and they’ll voluntarily listen.

Content and the structure of that content play a huge role in producing a good campaign. Just like how a Beatles song is composed of great lyrics, your campaign needs to have a sense to it. Outline what you can offer to your leads and rank them in ways that whichever offer they chose will end up not only to their benefits but also to your advantage. An example of a great lead generation activity is inbound calls. In this case you have the liberty to talk to possible leads and present information they want and information that you need.

However, no matter how tempting your offer is if the delivery is not enticing, a lead generation campaign may bound to fail. If you listen to a Beatles song, the lyrics are simple and direct to the point, very easy to understand and relate to, however if you listen to its melody, it has something special to it. It’s the kind that your ears would follow and not want to miss a single note. A song’s melody is how you present your content. And right delivery of the right contents requires skill. For example, in using inbound calls and telemarketing, you should make sure that they sound convincing. An offer is only good when it is offered in a good way.

Business lead generation is a lot like playing music; you need to build an audience, you need to keep that audience and you need to provide what your audience need.  It is at most points a win-win situation for both businesses. Just like music, there must be a mutual connection, just like what the band has to their listeners.

The Most Credible Phrase In Lead Generation: I Don’t Know

 

Yes, a lot of telemarketing representatives and sales managers will cringe at the thought of saying those words, and for a good reason. They are trained and focused on being the experts in a particular business, where their words will convince their potential sales leads that they can be trusted. Saying, or admitting, that they do not know the answer to a question is a bad sign, one that can ruin the success of a lead generation campaign. But that is not always the case.

The first thing that you have to remember is that no one is perfect. No matter how much you study or prepare yourself before an appointment setting call, there will always be a case where you may not be able to answer a question. It may sound counter-intuitive to admit that you do not know the answer, but actually, it can work the other way around.

A lot of business prospects are tired of hearing marketers and sellers claiming that they have all the answers to their current business woes. So it can be a refreshing change to hear someone admit that they do not know something, perhaps along the lines of how a prospect’s business operates. This creates an opening for you to know more about the prospect. Ask them how they go about their business, learn from their demonstration, check all the facts, and look deeper into their problems. Only then will you be able to come up with a winning solution.

That is the winning strategy in gaining more B2B leads for your business.

Richard Branson on How To Effectively Generate B2B Leads

 

Whenever we find a potentially good business idea, or perhaps a strategy that could help improve our lead generation process, there will always be some people who will discourage us about it. The question here is this: will we let them do it?

This is where the words of Sir Richard Branson, owner of the Virgin Group, make some sense: “Screw it. Just do it.” No phrase emphasizes the importance of just going ahead with your plans or goals as what he said. Truly, this is an inspiring piece for many telemarketing representatives who are looking for better b2b sales leads.

Often, a lot of enterprising businesses fail to generate B2B leads using new marketing tactics due to discouragement from many quarters. Sure, naysayers and critics may have a point in what they say, but that should never be your reason why you should stop your plans. Rather, this is your chance to prove them wrong, to show them that you really are in the right track.

Besides, even if you are wrong, starting from scratch meant you really have nothing much to lose. You can always do better next time. Now, if you succeed on your new appointment setting strategies, then it is your big win. It is all about willingness to take risks, as well as ingenuity in making your venture successful. Richard Branson did it. Look at where he is now.

That is all there is to it, apart from outsourcing your work to professional lead generation services. That would be a different story.

 

What Will Make Telecommuting Work In Lead Generation?

When you want to improve your lead generation process, you need to use different marketing and business tactics to maximize your performance. One of the most popular methods you can employ is through telecommuting. This creates a very flexible set-up for the generation of qualified B2B leads. Still, there are issues with this tactic, namely in reliability and collaboration. This is a very serious concern, especially where teamwork is needed. Even so, once you identify which areas in sales leads generation are precisely lacking, then you can proceed to solve it. There are many ways to do that, but the most important are:

  1. Technology – this is one point that you have to remember well. When it comes to remotely working with appointment setting specialists, you need to make sure that you have the technological tools needed for communication.  Without it, you will not be able to monitor or keep tabs of what you need to do. Keeping in touch will require some good technology.
  2. Humanity – this is also a point that you need to consider well. No matter how advanced is the technology you use, if you fail to improve the human part of your marketing campaign, then you will not be able to generate qualified sales leads. This is an important consideration, especially if telemarketing is used as the communication medium.

Of course, outsourcing the job to professional lead generation services is also a feasible plan. As long as you choose the right people, then you will be able to do well.

 

Lead Generation In the Post-Internet World

 

The Internet has totally changed the way we do business nowadays. Now, we can reach out the most number of business prospects, increasing our chances of generating B2B lead, in a manner that is not available to us from five or ten years ago. This is a great opportunity for your B2B lead generation campaigns, helping us convey more information to those interested. Of course, along with the ready availability details, there is the risk of what we call the ‘tyranny of choice’. What is that and how will you deal with it?

The tyranny of choice, as psychologists call it, is a condition where customers have so many alternatives to choose from that they practically cannot make a choice any more. Give the numerous products and services offered by a lot of marketers during their appointment setting campaigns, it is only natural that business prospects will have a hard time choosing which to buy or sign up for. This impairment can have a serious impact on your generation of sales leads. Of course, this can also have a positive outcome for your campaign as well.

It all depends on your ability to best represent your brand. People, especially the busy ones, tend to have too little time to analyze the products or services that their business will need. For them, it would be more cost effective if a seller can more as an information source, and help them make the right decision. At this point, it is also important to remember that sales leads are not everything. You need to establish a relationship with them.

 

Generating B2B Leads? You Ought To Delight And Entertain

Generating B2B Leads_You Ought To Delight And Entertain

While some pundits will say that this is just what selling is all about, I would like to point out the fact that there is a difference between selling and selling right. Selling is just that, selling. There is no concern on whether you want to generate qualified sales leads or not. You can lie, deceive or misinform, just to get results. Of course, if you want to be effective, you need to be honest and factual. Now this is where the problem with B2B lead generation comes in. You ought to show your business prospects the facts, but number and figures alone will not get you those B2B leads at all. You need to take care of presentation as well. And this is how you do it:

  1. Surprise them – give them an ‘Aha!’ moment. Give them a familiar situation, but one where your insight is fresh and innovative. That can help your B2B telemarketing team.
  2. Tell them a story – stories can be an incredible way to keep their attention. A well-paced narrative will keep your prospects spell-bound until the last chapter of your presentation. Pepper it with trivia and other relevant facts that they can use.
  3. Make it fun – this will also liven up the conversation, as well as help grease the wheels of your appointment setting process. This can aid you greatly in relationship-building.

There are other tactics that you can use to delight your prospects, but these three would be a good place to start. You can succeed in your lead generation campaign better this way.

 

Need More Sales Leads? Dispose Of Garbage Content

Need More Sales Leads_Dispose Of Garbage Content_DONE

Yes, you read the title right. Despite what pundits are saying all the time (now, I wonder what happened to them?), content still plays a key role in generating sales leads for your business in Singapore. It can come in many forms, like a simple tweet, Facebook post, a video, a webinar, or a blog article. There are great ones, as well as really bad ones, but as for the best of these lead generation tools, you will notice a similarity in all of them: the best ones have the best content. Now, more than ever, you need to keep your content fresh, helpful, and direct to the point. And here are the reasons why:

  1. More and more marketers understand the power of content – yes, be it the information written on an email or the main points enumerated during a telemarketing call, if you use the right kind of content, then you will attract more B2B leads. That is the truth.
  2. More marketers are competing now in terms of content – since they now understand the power of content, a lot of marketers will be fighting each other to release their content first. If one succeeds, you can be sure that others are not far behind.
  3. More content is needed – if last year, a press release or white paper is enough to last a year, then expect that this will not be enough today. In fact, if you want to stay on the same level of productivity last year, you need to release a whitepaper every month. For every persona that your company has.
  4. More marketing tools are becoming content-powered – email, web advertising, search, social media, all these disciplines have to depend on the quality of their content if they want to cultivate interest during their appointment setting campaigns. This is the first step they need to generate more B2B leads.
  5. More efficiency is being made in terms of information dissemination – with the development of new technologies and platforms in which to share and disseminate information, a lot of marketers today can send more content with the same budget.

What does this say about content marketing and its future? Perhaps one word can best explain it: flood. Yes, it will be a deluge of content. Maybe it is happening now, what with the virtual information overload we have now. So, what should we do about it? How can we get an edge over the competition?

The keyword here is quality. You need to create and share quality content. It is no longer enough to just share the latest market figures to your business prospects. You now need to present it in an engaging and entertaining manner. True, the data is still the same, but you need to make it more interesting. Cultivating interest is crucial in your lead generation campaign in Singapore.  Without it, you will not get anywhere near generating any sales leads.

Quality is important, there is no doubt about that. Not just in the products or services you offer, it also includes the content you share with others.

 

Winning B2B Leads Relationship In Singapore: Strategic Alliances

Winning B2B Leads Relationship In Singapore_Strategic Alliances

Generating sales leads in Singapore is not that hard to do. What is important here is that you have the people skilled enough in handling lead generation campaigns, as well as patient enough to handle the drudgeries of the work. Aside from that, you need to know just who you need to get in touch with. Unless you have established quite the presence in the local market, you will find it hard to promote your products or services. In cases like these, it is best that you seek help from others as well. For example, you enter into a strategic alliance with another company.

Having a strategic alliance with another firm can play an important role in your appointment setting plans. Co-marketing with another firm can help increase your presence in the market. Take for example, Intel and computer manufacturers. The chip maker can gain access to the otherwise resistant market, while computer manufacturers gain the processing prowess that Intel is known for. This win-win relationship can also be used by other firms. A telemarketing agency can partner with a social media firm in order to complement each other. The inherent weaknesses of both marketing tools can then be augmented by each other.

Of course, you need to be sure that you have the right business partners in Singapore. Co-marketing can be a double edged sword. While it can vastly improve your lead generation capabilities, it can also damage your campaign if your business are totally unrelated with each other. So choose your partner properly.

The Three Decision Makers In Singapore Lead Generation

The Three Decision Makers In Singapore Lead Generation_DONE

Conducting a lead generation campaign in Singapore can be a big problem, especially if you fail to get in touch with the right business prospects or, more exactly, the right decision makers. Each organization has may have different decision makers but, generally speaking, there are three people that you should reach. This can affect your ability to generate qualified sales leads. Knowing who these people are will be the key to ensure success in your appointment setting process. Now, who are they?

 

  1. The access person – basically, he is the first person that your telemarketing representative should gain in favor. They are the ones who can provide you with inside information, as well as  entry to the organization. Your credibility rests entirely on the trust the access person will give you, so you should do your best to impress.
  2. The problem person – he is the next person you should contact, since they will be the ones deciding whether what you offer is something they need or not. This is where your product knowledge and expertise is needed. If you can impress them, then you are two steps closer to turning such B2B leads into an actual sale or deal.
  3. The budget person – the last, but definitely the most important of all decision makers.  They are the ones who decide whether your offer is within the restraints of company finances. You will need to be a little bit flexible and skilled in negotiations, since the aim of this person is to reduce company costs.

Once you get the approval of all three decision makers, success in your lead generation campaign is assured.

 

4 Simple Ways To Get More Singapore B2B Sales Leads

4 Simple Ways To Get More Singapore B2B Sales Leads_DONE

Here are 4 simple steps that you can follow to increase the number of your sales leads in Singapore:

1. Utilise a targeted calling list – Telemarketing is not dead, it’s just not being done properly. Getting qualified b2b sales leads for your Singapore business through telemarketing means that you have to call the right people who actually have use for your products and services. Before you do any cold calling for your business, make sure that your calling list is appropriately targeted towards your ideal customer. Using this list, you would have at least a 20% chance of  closing sales out of 30 cold calls, which is far better than 10% out of 100 daily random calls.

2. Don’t just rely on one marketing method – Search engine optimisation is no longer a new word to business owners, and because a lot of people spend time on their computers, most businesses rely heavily on this method to attract sales leads. However, concentrating all your lead generation efforts on SEO is not a very good idea. Your website can be easily drowned by the competition despite utilising good SEO strategies. Moreover, great SEO specialists don’t just have one company under their care; and the more companies they handle, the lesser time they can afford to manage yours.

3. Don’t do everything yourself – The best business owners know when to delegate required tasks. Saving too much on expenses can reflect poorly on your business especially if you rely on no one else but yourself. Even companies as large as Microsoft outsource a part of their business, so don’t be afraid to to ask for help from a reliable BPO company.

4. Learn to delegate the right tasks – Just because you are free to delegate doesn’t mean that you can let other people do everything. Delegate only the tasks which you are not familiar with and/or require great attention and skills. For example, if you need to attract more Singapore sales leads, then hire a lead generation company who understands the needs of your Singapore clients.

Innovation In Singapore Lead Generation? You Need To Invest

 

“Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere.”

 

Sometimes, in our desire to run a tight ship, the way we handle our daily lead generation activities may actually stifle our innovative energies. Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere. Yes, that is a risk, but better take on risks instead of getting stagnant in our growth. Now that is a state no one wants to reach. In order to be effective in generating qualified sales leads, you really need to make an investment.

In a business, it is important to exercise some level of control. But if your control of things start to affect the research and development process of your firm, then something is really wrong. For example, cutting back on spending for telemarketing surveys might help you save a couple of hundred dollars, but it can affect your appointment setting campaign, due to your people not having the precise information they need to get in touch with business prospects. What you need to do is to provide some slack to encourage your team to think differently, while at the same time try reducing the impact of a bad business move.

Innovation should be nurtured, made to grow naturally. Forcing it to fit the constraints of budget and management will only stunt it. If you really want to reach an innovative solution to your lead generation process, you should be willing to invest into its growth.

 

Stuck On Lead Generation Ideas? Here Is How To Move On

Stuck On Lead Generation Ideas In Singapore_Here Is How To Move On_DONE

A lot of things would certainly be floating around in your head when doing business in Singapore, so it is only natural that you end up in a creative rut. But that is something that you should solve, and solve fast, especially where lead generation is concerned. Being able to generate sufficient B2B leads is very important in ensuring the success of your firm. Now, in case it happens and you are stuck in your campaign, you might want to consider a few things:

  1. Be honest to your weakness – we all aim to exceed our limits. That is the basis of success in our appointment setting. And it is entirely possible that you have exceeded it. Now that is where the problem comes in. You need to examine yourself, try to identify where you are now weak in, and then proceed to improve on it.
  2. Look for critics – you have enough encouragement already. Now is the time for you to ask others where you went wrong. A little taste of bitter medicine can help jump-start your lead generation process, providing you with essential knowledge on how to improve your statistics, like using other marketing tools like telemarketing.
  3. Try an objective approach – facts still count, and if you can create an objective plan on what you should be doing to improve performance, then do it.

These will certainly help you improve your lead generation performance in Singapore. Despite the rut, you can still be productive, if you put some effort on it.