Posts

Want To Get Sales Leads In Singapore? Tell A Story

Want To Get Sales Leads In Singapore_ Tell A Story_DONE

Story telling is an integral part of your lead generation campaign in Singapore. To start with, you need to establish a connection with your prospects. Before you can start talking to them into becoming your newest sales leads, you have to get to their good side first. And what better way to do that than to give them a compelling story about your company. The success of your appointment setting hinges on your ability to be a story-teller. Take Steve Jobs, Richard Branson, Warren Buffet, among others. They are people who have truly redefined story-telling. In this sense, the tales they share gets them the sales they want.

You can do that, too. And the ways are actually simple enough:

  1. Think of your company’s value. How important it is to your world makes a whole lot of difference in terms of story-telling power. If you strongly believe in your company, it will be translated into your words.
  2. Use a common language. This is where some skills in telemarketing is needed. You can never tell when you have to talk and negotiate with business prospects. But you can handle that.
  3. Give your company a human voice, a human identity. Some of the most effective marketing stories can be traced to the human voice and identity used by the company. Prospects can now relate to it easily, facilitating your work of generating B2B leads.

Simple enough tips to improve your story-telling. It can have a great impact on your lead generation campaign in Singapore.

 

Singapore Lead Generation Tip From Albert Einstein

 

Albert Einstein was a man ahead of his time. His contributions to science and physics has redefined the way our world moves today. While his personal life is anything but rosy, his professional mark can be felt in all aspects of our lives. But what does he have to do with lead generation in Singapore?

He once said that, “Everything should be made as simple as possible, but not simpler.”

His words ring true even until today, no matter what business or industry you belong to. And it has served as a very useful guide for those looking trying to generate qualified sales leads. A lot of appointment setting representatives make the mistake of simplifying terms and ideas to listeners to the point that their discussion sound too basic. A little complexity will not hurt at all, especially if there is no better term to describe something.

Simplifying things applies not only in the selling part but also to what is being offered as well.  Business prospects are not that interested in bells and whistles. They do not need a multitude of buttons or choices. They only need something that will make their lives easier. And if you can give them something like that, then your telemarketing campaign would be much easier.

You can say that simplicity is the greatest achievement a marketer can reach. There is a beauty in simplicity that attracts the attention of B2B leads. As long as you know how to do it (without reaching the point of plainness), then you have sure captured your market.

 

How To Create A Positive Business Image In Lead Generation

How To Create A Positive Business Image In Lead GenerationA good business image is everything, let no one say otherwise. Think about the companies we know today, like Apple, Microsoft, Walmart, Ford, Pfizer, and even Gucci. When you hear their names, you recognize them immediately, right? That is the power of image. And that is a quality that bring in the sales leads. For a lead generation campaign to be successful, you need to create a powerful image in the minds of your business prospects. Now that is a challenge that a lot of marketers are trying to solve. It can make all the difference in their ability to generate qualified B2B leads in the market. So, where should you be starting?

First of all, you need to consider what your image in the market should be . Remember that your image must contain the thoughts, feelings, beliefs, opinions and visions customers and business prospects have about you. It must also represent the  products and services that you or your company bring to the market. Take note that your company image is based on what your market thinks of you, not how you think of yourself. The most successful company images are those that have customers thinking exactly of what you wanted them to think of your business. This alignment of market expectations and company capabilities is what makes an appointment setting campaign easier to do.

Also, do not forget that creating a positive company image requires the use of various marketing mediums. Whether it is by email, print ads, telemarketing, or any other medium, you have to ensure consistency and accuracy of the message you convey. Effective image building is an important step before you start any significant lead generation campaign. For example, start with your company logo. Is it attractive enough to business prospects? Does it reflect on the nature of your business? How about your taglines? Do the words used best state what your company is all about? Look into your employees as well. Do they follow the spirit of your company? Do they attend to customers with a smile? These are just examples of what you can do to improve your company image.

Another point to consider would be the products and services that you offer your business.  You can praise your offering all you want, but if they fail to deliver, you get a negative customer response that is worst than you handle. If you cannot do anything about your products, you might as well be honest about it. Even if it means losing a potential sale, if it can keep you from committing a major marketing blunder, then it is worth it. You have your brand’s image to protect in the long run. Your image, when properly nurtured, will be strong enough to get you your B2B leads.

 

By cultivating a positive image, you ensure that your business will prosper in the long run. Lead generation campaigns would be much more rewarding, as long as you have a positive image in your market.

When Not To Solve Problems During Lead Generation

Solving problems is only natural when we are conducting lead generation campaigns. After all, if we do not solve problems, how can we turn prospects into qualified B2B leads? That is why we need to offer the right business solutions to your prospects. There are a lot of things you would want to say to your prospects, offer answer to their problems. But have you ever thought of those rare moment where you do not need to solve problems? Sometimes, not solving a business issue can get you the sales leads you wanted. The idea behind it is actually sound.

To begin with, you must first understand that some of your prospects may be aware of their problems already. They might just want to have a sounding board, or probably a second opinion on whether this is their real concern. Also, it is possible that they know the solution already. Your telemarketing team may not need to talk much. Your team will just have to listen, and the answer will present itself on its own. And would it not be a much better appointment setting tactic. At least you will get the full cooperation of your business leads. All you need to do is to be sharp at the details.

While it is possible that you have a lead generation team ready for the task, it may not be economically feasible to have a large one for a seasonal campaign. Perhaps outsourcing the work will do you good. There are a lot of telemarketing, advertising, and other agencies that can do the job for you.

 

Secret In Innovative Lead Generation – The Inclusivity

 

Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority.  If you want to have real innovation in generating B2B leads, you just need to open your doors and let others enter the picture. Believe it or not, the people around you might be the best source of innovative ideas in finding more sales leads.

Remember, true innovation does not come from one man alone, nor does it require the input of only a few managers. Think of how Samsung got into the top in smartphone sales. They did not have that extensive innovation team to come up with revolutionary designs. What they did is analyze customer buying behavior. They studied which phone designs and software fit the tastes of the market. From there, they came up with newer and better designs (in the fastest way possible) to capitalize on those customer tastes. You can do that, too. You can try having a telemarketing survey to figure out what you need to meet your customer needs.

Letting others have a say in what you do is not a bad idea at all. In fact, it can be a liberating experience for you. It can give you fresher idea on how to go about your appointment setting campaign or some new product or service in the future.

 

Make A Good First Impression With Sales Leads In Singapore

Make A Good First Impression With Sales Leads In Singapore_DONE

That is the challenge that a lot of marketers in Singapore are facing these days – how to make a good first impression. Whether this is done through telemarketing calls or a face-to-face conversation, making the prospect think positively of you can make a whole lot of difference in terms of sales leads generated from your lead generation campaign. One wrong move, and your entire campaign can suffer a huge setback. But there are ways to handle that. Some are simple, some are hard, but the most basic ones are what you will find below:

 

  1. Be professional – remember, you are not calling high school friends or anything like that, you are calling business prospects. You need to give out a professional aura. That is one thing that prospects respect, and one that will help facilitate your work of turning them into qualified sales leads. Learn also to adjust your pacing depending on your listeners.
  2. Be authoritative – credibility is very important in this kind of work. A lot of appointment setting campaigns fail because they could not create a credible enough persona. You have to be an authority. And to do that, you have to study about your market well, know more about it.
  3. Be human – yes, the one thing that a lot of marketers still fail to perform. By being human, you give your company a voice, a personality, someone that prospects can relate to. No one wants to talk with robots. So put some humanity in your work.

 

Do these, and you will be sure to make a good impression with lead generation prospects in Singapore.

 

Improve Sales Through Lead Generation

Your office phone isn’t ringing as much as it used to, but that doesn’t mean that your company needs to start closing its doors. You (or your salespeople) just need to get back to prospecting and lead generation.

Getting your business and services out there to the public is more important now than ever. Thanks to the recession, people are more careful about where and when they spend their money. Waiting for your target customers to turn themselves into leads is a noble effort, but it’s largely a waste of your time.  It’s your job to let them know what you offer, because they’ll never know otherwise if they need it or not.

By prospecting for potential sales leads yourself, you have a better control of the pace of your sales process. It’s not the most enjoyable part of being in business, but it’s definitely the most crucial. There are plenty of methods you can use to help with your prospecting. You could start sending more emails, if you haven’t already. Look into joining trade shows, and even television advertising if you can afford it. If you feel like doing it the cheap and old-fashioned way, you can always grab the nearest phone book or search on Google. You can even hire professional telemarketers to do the cold-calling for you, or you might opt to go straight to a reliable telemarketing company for your telemarketing needs. All these methods have their advantages and disadvantages, but the important thing is you get your products and services noticed by the right people.

How Can Telemarketing Help Social Media Marketing?

The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. Nowadays, companies and marketers are touting this mediums ability to generate sales leads, as well as engage customers in meaningful conversations. But is that enough? Will social media be the answer all marketers are looking for? Can it replace the other marketing tools that are currently used today? Or will it be a marketing fad that will fade in time? There are just too many questions that has to be answered.

 

We must first understand what social media is all about. Social media is a marketing strategy that uses social media networks like Twitter, Facebook, Pinterest, etc. The aim here is to increase the online presence of the company, encouraging more customer engagement and conversation. While this is very effective in increasing the awareness of the market, it is just that – increasing market awareness. Social media, for all the things it can do and achieve, is still not that effective in generating qualified B2B leads. Remember the Pepsi Refresh campaign? It is a major advertising campaign used by the company to hype up its social responsibility and presence to the market., and look at what it got the company into. From being second to Coke, Pepsi slid down to the third spot. What made it more painful was the new second place: Diet Coke. Considering the millions spent on this social marketing campaign, you can tell that this was a real sales disaster. This is certainly something that you do not wish to happen.

 

In order for social media marketing to effectively generate more sales leads, you need another marketing tool to assist. It can come in many forms, but it seems like the best methods are the most disruptive in nature. In other words, these are marketing methods that actively and aggressively get in touch with prospects and help you with the task. Among the most preferred methods employed would be telemarketing. Yes, you would probably be complaining that this is an old (if not a negative) means of engaging prospects to buy or sign up to our offer. But in terms of effectiveness, when paired with social media marketing, you will see better results in terms of appointment setting success.

 

What does it tell you about social media and lead generation? For one, it tells you that social media, as a marketing tactic, cannot bring sales leads on its own. You can spend a lot of money in your social media campaign, but just like the case with Pepsi, it might not be a bright idea. In order for it to be effective, you need to combine it with other marketing tools, like professional telemarketing services. Whether done in-house or through outsourcing, it will give you the right results.

 

A Lesson From Warren Buffett For Telemarketing In Singapore

Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. While there are a lot of qualities that you need to look for, perhaps the words of billionaire Warren Buffett can help you:

“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don’t have the first, the other two will kill you.” – Warren Buffet

Yes, integrity means a lot. This is the a mental and moral compass that ensures quality product and services. without it, all your efforts will not be worth it. You may have the intelligence, but if you cannot prove to your business prospects that you are reliable, then you are nowhere near generating sales leads. You may have energy, but if all you do is something apart from appointment setting, then you succeed in nothing at all. You have to build the trust of your business prospects.

Buffett understood the value of integrity. As an investments expert, he knows the abject fear of people that they will lose their money in businesses they invest in. By showing them integrity, he earned their trust, kept their money safe (not to mention growing it), and made his company the powerhouse investment firm it is today. This can be done in your telemarketing campaign in Singapore as well.

Make Your Lead Generation Campaign Flu-Free

This is the time of the year that would most certainly bring worries for many business owners (correction, worries for everyone). It is inevitable, and everyone is needed to handle it – the flu season. And this can have a negative impact on your lead generation campaign. If the situation becomes worst (where key appointment setting personnel becomes absent due to sickness), then you really will have a hard time to generate the needed sales leads in your campaign. You will need a contingency plan in place. Considering the various methods that you need can employ, which ones are the most important? You will find these below:

  1. Plan specific employee roles – to prepare your company during the flu season, you need to come up with a plan that includes the specific roles of each employee. Study your critical operations (like those in telemarketing), find out the people necessary in those parts, and discuss with them what plans to make in the event some calls in sick.
  2. Conduct a flu awareness campaign – nothing beats an aggressive information drive. Not that your employees are anywhere dense in head, but a little reminder about sneezing and cough etiquette can go a long way in preventing the spread of flu in your workplace. This is also a good time to inform everyone about medical services and, if available, flu vaccination to prevent flu infection.
  3. Invest in more technology – the nice thing about technology in the work place is how it can contribute to overall B2B leads productivity of everyone (without the requisite close physical contact with each other). If this is possible in your office, have your employees work from their homes. Working remotely from their homes is also a contingency plan that extends beyond that of the flu season. It can provide you and your people added flexibility on how they go about their work. Just make sure that you have the equipment for this arrangement.
  4. Test your systems – this is related to point number three. You need to ensure that the communication and work tools installed in your employees’ homes are in good working condition. Conduct a test run of your system and see if there are any bugs that you need to take care of. Try picking a date, and then send at least a quarter of your employees home to use the system. See if they connect with your production floor.

Of course, this arrangement will work perfectly for companies that does not handle that much sensitive data. This is a different story if you handle data processing and retrieval tasks. In cases like these, you really have to keep your personnel reporting to the office. Still, as long as you keep everything clean (and remind your people to wash their hands after using the washroom), then you can still prevent the spread of the flu. It may border on the obsessive, but a little cautiousness can be a great help in maintaining the health of your company. In this way, your lead generation campaign can be flu-free.

 

Telemarketing Troubles? This Is How You Solve It

 

Yes, there will be times (it will not be surprising how often it might be) that you get a bad day when generating sales leads. You  may get a lot of rejections, curses, fails, losses, in a single day. But that is all right. Everyone gets that once in a while. And it can have a negative impact on your lead generation productivity. Now that is something no one would want to get in the long run. You will need to solve that, and to solve that fast. So here is how you do it:

 

  1. For bad calls – instead of taking a break after a particularly nasty call, why not take a deep breath and go straight to the next appointment setting call. Believe it or not, you will forget about that bad call, allowing you to concentrate better in your current calls.
  2. Telemarketing is an art – yes, there are graphs and numbers that you should consider, but when the going gets tough, generating B2B leads is dependent on your communication skills. And mind you, communicating is an art that you have to master.
  3. Remember that no one is perfect – everyone makes a mistake. What matters is how you handle it, how you rise up to the challenge (or maybe save your skin). Sharing your experiences with others might help, as well as learning from others.

Keep these tips in mind, and you will be able to handle your telemarketing troubles. It is that simple, you know.

 

Steve Jobs, Product Design, And Why It Matters In Lead Generation

Steve Jobs is not just the man behind Apple. He is also the man that showed how marketing should work. Sleek, sexy, and definitely straight to the point. What this man has achieved can serve as a useful guide in your lead generation campaign. For one thing, no matter how good your team is in generating or finding B2B leads or how smooth their telemarketing campaign is, it all comes undone when you fail to design a product that will keep customers engaged or interested. One of his memorable lines about design is this:

“To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

Basically speaking, you really have to get into it. The reason why appointment setting campaigns fail in the long run is due to bad products and subsequent negative reaction from consumers and clients. Come to think of it, when you offer something to the market, you need to make sure that it will impress – provide prospects with a wow factor. If you fail to do that, then you fail to keep your customers in the long run. Steve Jobs knew and understood that need. He used this insight to come up with the products that made his company a big name today. You can do that too.

Design your products well, and sales leads will come.