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Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

Top 5 Digital Marketing Tools: How to Use Them to Capture B2B Clients

According to Marketo, digital marketing refers to advertising delivered through different digital channels such as search engine, website, social media, email and mobile apps.

What can digital marketing do to B2B companies?

Many B2B companies wanted to spread brand awareness online. Through digital marketing, you can promote products online, build better relationships with new and existing customers and eventually capture more leads through referral websites.

Ways to increase brand awareness with digital marketing.

Through Content Marketing

Post contents that provide value to your audience. It does not have to be formal. Instead, create contents that your target audience can relate to such as, how to handle common problems and provide solutions on how to solve their issues.

Through Social Media

Social media such as Facebook, Twitter and Instagram is a powerful way to reach out to your target prospects. However, you have to know which platform your prospects are most active and what topics are trending. This way it’ll be easier for you to identify which platform has more activity and prospect interaction.

TIP: Make sure to be consistent in your social media posts to maintain your social presence and increase brand awareness.

In order to become effective in your digital marketing campaign and maximize your time, effort and money, here are my top 5 digital marketing tools that can help you reach out to prospects, nurture them and turn them into loyal clients.

Top 5 Digital Marketing Tools

#1: Hootsuite

Top5_MarketingTools_Hootesuite

HootSuite lets you manage multiple social networks, connect with customers, and grow your brand on social media.

How does it work? HootSuite lets you:

  • Assign messages to get to the right people in your business.
  • Schedule unlimited messages across all your social networks.
  • Engage and be part of the conversation. Never miss when people are talking about your brand.
  • Find out what your customers are saying about you and your competition.
  • Track your social media campaign to improve ROI and grow your business.

Related: Don’t Bore Your Prospects to Death with your B2B Social Media Posts

#2. Google Analytics

Top5_MarketingTools_GoogleAnalytics

Google Analytics lets you analyze data from all touch points for a deeper understanding of the customer experience and share the insights that matter with your whole organization.

Top5_MarketingTools_GoogleAnalytics_ex1

How it works

Google Analytics lets you generate detailed statistics and analyze every activity – web traffic on your website. It provides a clearer picture of who your target audience is, their needs and at which stage they are now in their buying journey.

Related: 20 FREE Marketing Tools to Get your Brand Out There

#3: IFTTT

Top5_MarketingTools_IFFFT

“If This, Then That” is a tool used to automate repetitive tasks wherein users can create simple scripts or recipe to automatically trigger actions in another.

Here’s a complete guide on how to use IFTTT from The Memo.

Example: You’re going to create a simple recipe which updates your profile picture across different social networks on your behalf.

Step 1: Create a recipe

  • Go to “My Applets”
  • Click “New Applets”

Step 2: Click “This”

Step 3: Select the service (e.g. Facebook)

Step 4: Choose a trigger (e.g. Your Profile Changes)

Step 5: Fill in and Complete Trigger Fields

From 

Top5_MarketingTools_IFFFT_ex1

To

Top5_MarketingTools_IFFFT_ex2

Step 6: Define what happens next

  • Click on “that”
  • Select the action service (e.g. Twitter)

Step 7: Choose an action (e.g. Update profile picture)

Step 8: Finish your recipe by clicking “Create Recipe” and you’re good to go.

From

Top5_MarketingTools_IFFFT_ex3

To

 

Top5_MarketingTools_IFFFT_ex4

#4. Mailchimp

Top5_MarketingTools_Mailchimp

Mailchimp lets you:

  • Create email campaigns and send better email.
  • Automate your marketing by creating a to-do list to re-engage and follow up with your prospects.
  • Puts your data to work by integrating with major e-commerce providers in order to send personalized campaigns and understand how your marketing affects your bottom line.

Related: 6 Ways to Use Blog as a Lead Generation Machine

#5. Canva

Canva lets you design your own custom posters, flyers, and infographics. Not a designer? That’s okay. They have sample templates that allow you to create designs like a pro.

How to design images in your content using canva?

  • Browse from their template library (e.g. posters, flyers, infographics, etc)

Top5_MarketingTools_CanvaPNG

  • Type a keyword of your choice into the search bar

Top5_MarketingTools_Canva_ex1PNG

  • Choose and drag any photo you like that goes with your content

Top5_MarketingTools_Canva_ex2

  • Add texts

Top5_MarketingTools_Canva_ex3

  • Add filters to enhance your image

Top5_MarketingTools_Canva_ex4

  • Resize your design, if necessary.
  • Save your work and share with your team.

Related: Can’t Wait for Leads to Come In? Use Outbound Marketing Effort in Singapore

 

If you still can’t decide which digital marketing tool to use to maximize all of your marketing efforts without spending all of your resources (money), there are a lot of free digital marketing tools for you to use. Just remember that in marketing, it is always important to reach out to your target audience, create brand awareness and build relationships with them. You need them to grow your business. You may also want to Read Monthly Top 5 List: Startups Tips in Generating Leads without a Website .

 

 

Get the Monthly TOP 5 List delivered right to your inbox!

Learn how to increase the numbers of your 

Qualified Leads even without a websiteDial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Finding and Reaching the Right Buyers for your ERP Software
Top Trends in Lead Generation: A Field Guide for Fintech Startups
Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

Top 5 Digital Marketing Tools: How to Use Them to Capture B2B Clients

According to Marketo, digital marketing refers to advertising delivered through different digital channels such as search engine, website, social media, email and mobile apps.

What can digital marketing do to B2B companies?

Many B2B companies wanted to spread brand awareness online. Through digital marketing, you can promote products online, build better relationships with new and existing customers and eventually capture more leads through referral websites.

Ways to increase brand awareness with digital marketing.

Through Content Marketing

Post contents that provide value to your audience. It does not have to be formal. Instead, create contents that your target audience can relate to such as, how to handle common problems and provide solutions on how to solve their issues.

Through Social Media

Social media such as Facebook, Twitter and Instagram is a powerful way to reach out to your target prospects. However, you have to know which platform your prospects are most active and what topics are trending. This way it’ll be easier for you to identify which platform has more activity and prospect interaction.

TIP: Make sure to be consistent in your social media posts to maintain your social presence and increase brand awareness.

In order to become effective in your digital marketing campaign and maximize your time, effort and money, here are my top 5 digital marketing tools that can help you reach out to prospects, nurture them and turn them into loyal clients.

Top 5 Digital Marketing Tools

#1: Hootsuite

Top5_MarketingTools_Hootesuite

HootSuite lets you manage multiple social networks, connect with customers, and grow your brand on social media.

How does it work? HootSuite lets you:

  • Assign messages to get to the right people in your business.
  • Schedule unlimited messages across all your social networks.
  • Engage and be part of the conversation. Never miss when people are talking about your brand.
  • Find out what your customers are saying about you and your competition.
  • Track your social media campaign to improve ROI and grow your business.

Related: Don’t Bore Your Prospects to Death with your B2B Social Media Posts

#2. Google Analytics

Top5_MarketingTools_GoogleAnalytics

Google Analytics lets you analyze data from all touch points for a deeper understanding of the customer experience and share the insights that matter with your whole organization.

Top5_MarketingTools_GoogleAnalytics_ex1

How it works

Google Analytics lets you generate detailed statistics and analyze every activity – web traffic on your website. It provides a clearer picture of who your target audience is, their needs and at which stage they are now in their buying journey.

Related: 20 FREE Marketing Tools to Get your Brand Out There

#3: IFTTT

Top5_MarketingTools_IFFFT

“If This, Then That” is a tool used to automate repetitive tasks wherein users can create simple scripts or recipe to automatically trigger actions in another.

Here’s a complete guide on how to use IFTTT from The Memo.

Example: You’re going to create a simple recipe which updates your profile picture across different social networks on your behalf.

Step 1: Create a recipe

  • Go to “My Applets”
  • Click “New Applets”

Step 2: Click “This”

Step 3: Select the service (e.g. Facebook)

Step 4: Choose a trigger (e.g. Your Profile Changes)

Step 5: Fill in and Complete Trigger Fields

From 

Top5_MarketingTools_IFFFT_ex1

To

Top5_MarketingTools_IFFFT_ex2

Step 6: Define what happens next

  • Click on “that”
  • Select the action service (e.g. Twitter)

Step 7: Choose an action (e.g. Update profile picture)

Step 8: Finish your recipe by clicking “Create Recipe” and you’re good to go.

From

Top5_MarketingTools_IFFFT_ex3

To

 

Top5_MarketingTools_IFFFT_ex4

#4. Mailchimp

Top5_MarketingTools_Mailchimp

Mailchimp lets you:

  • Create email campaigns and send better email.
  • Automate your marketing by creating a to-do list to re-engage and follow up with your prospects.
  • Puts your data to work by integrating with major e-commerce providers in order to send personalized campaigns and understand how your marketing affects your bottom line.

Related: 6 Ways to Use Blog as a Lead Generation Machine

#5. Canva

Canva lets you design your own custom posters, flyers, and infographics. Not a designer? That’s okay. They have sample templates that allow you to create designs like a pro.

How to design images in your content using canva?

  • Browse from their template library (e.g. posters, flyers, infographics, etc)

Top5_MarketingTools_CanvaPNG

  • Type a keyword of your choice into the search bar

Top5_MarketingTools_Canva_ex1PNG

  • Choose and drag any photo you like that goes with your content

Top5_MarketingTools_Canva_ex2

  • Add texts

Top5_MarketingTools_Canva_ex3

  • Add filters to enhance your image

Top5_MarketingTools_Canva_ex4

  • Resize your design, if necessary.
  • Save your work and share with your team.

Related: Can’t Wait for Leads to Come In? Use Outbound Marketing Effort in Singapore

 

If you still can’t decide which digital marketing tool to use to maximize all of your marketing efforts without spending all of your resources (money), there are a lot of free digital marketing tools for you to use. Just remember that in marketing, it is always important to reach out to your target audience, create brand awareness and build relationships with them. You need them to grow your business. You may also want to Read Monthly Top 5 List: Startups Tips in Generating Leads without a Website .

 

 

Get the Monthly TOP 5 List delivered right to your inbox!

Learn how to increase the numbers of your 

Qualified Leads even without a websiteDial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Finding and Reaching the Right Buyers for your ERP Software
Top Trends in Lead Generation: A Field Guide for Fintech Startups
Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]
Monthly Top 5 List: Startups Tips in Generating Leads without a Website

Monthly Top 5 List: Startups Tips in Generating Leads without a Website

Monthly Top 5 List: Startups Tips in Generating Leads without a Website

The most important thing for any startup business is to increase the number of leads generated. But in the business world with so many competition, how can a new business make sure it can survive and compete in the market?

The Internet plays an important role in helping new businesses reach out to their potential customers for business growth opportunities. If you are a startup company who doesn’t have enough resources and experience, inbound and outbound lead generation campaign can be a bit risky. However, even if you are a new in the business or a small company, you can still compete with some of the big companies within your industry.

Having a website where people can go to raise brand awareness and attract new leads is necessary. But for startups who lack online presence can implement these 5 tips to generate sales leads for their business.


#1. Consider outsourcing your B2B lead generation campaign


New businesses don’t have enough warm leads to nurture in their sales pipeline. If you want your business to grow, you’ll need to delegate the lead generation to the experts and focus on more important tasks. B2B lead generation companies provide:

Related: How to Work with Offshore Lead Generation Team


#2. Attend business events or seminars.


One of the main reasons why business owners choose to participate in an event is to generate leads. A business event is a powerful way to reach out to your prospective customers. It opens great opportunities for every growing business within their industry to create brand awareness.

Here are some pointers you could check into:


#3. Blogging


Even if you don’t have a website, that shouldn’t stop you from generating leads through blogging. Many marketers use WordPress for free blogging and reach out to their target audience. Blogs can be used as a lead generation machine. How?

  • Use CTA’s.

Here’s an example of a CTA used by GAP to increase their email subscribers.

CTA GAP

  • Provide informative content. When creating content, focus on the issues and concerns of your audience. Share successful stories that they can relate to with an emphasis on how they’ve managed to solve their problems.
  • Consistent blogging. By simply showing up on a regular and feeding your audience with informative contents encourages them to interact with you and engage in a conversation that could eventually turn into a sale.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]


#4. Social media marketing


According to IDC, social media channels are used to build relationships with prospects throughout their sales cycle. 75% of B2B buyer’s decision-making process was influenced by social media. However, marketers don’t really use social media to sell. Instead, they use it nurture their prospects and eventually turn into a close deal by:

  • Building brand awareness. Use these FREE marketing tools
  • Creating a community of followers
  • Engaging with prospects and customers

Related: Don’t Bore Your Prospects to Death with your B2B Social Media Posts


#5. Referrals


One way to get more leads for your business is through word of mouth. Most buyers rely on the recommendations from a family, friends or a colleague. A referral is based on trust and credibility so it’s the easiest way to convert these prospects into a closed deal. 
 
Note: You need to provide a good customer service in order to be referred. Nothing beats a high customer retention.

Related: Keeping Sales Leads Through Stellar Customer Experience

 

Yes, small businesses or a new company can without a website generate as much leads as your competitors do. Whether you’ve decided to include outsourcing your lead generation campaign or have your own team to handle it for you, there are different ways to increase your sales. Follow these 5 tips to get more sales opportunities and close better deals even if you are a startup company who doesn’t have a website yet.

 

Author Bio:

Dara Lin helps companies in Australia increase their business revenue through lead generation and appointment setting services.

 

 

Get the Monthly TOP 5 List delivered right to your inbox!

 

Learn how to increase the numbers of your 

Qualified Leads even without a websiteDial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE