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keep happy sales leads in three ways

Keep Happy Sales Leads In Three Ways

Be it customers or suppliers, you are always in need of new B2B leads. How else would you be able to handle the competition in today’s market? This is a challenge that a lot of marketers are concerned about whenever they conduct a lead generation campaign. It can be even trickier if you have to deal with both the supplier and buyer ends of your business. So, how do you manage it? How can you ease up the pressure on your appointment setting team, letting them focus more on winning more prospects?

It can all be summed under one word: happiness.

To put it simply, you have to make buyers and suppliers happy. And this is how you do it:

  • Your suppliers can be partners – when you value the relationship with your suppliers, it becomes easier for you to negotiate with them. They will feel vested in your success, since a successful business would mean a repeat customer for them.
  • Follow industry standards – no matter how much you want to reach your sales leads bottom line, you have to make sure that you are following the standards of your industry. This will not only ensure consistent quality, even your customer service will be better.
  • Empower your team – giving your telemarketing team the freedom to deal with prospects as they see fit will help you gain better results. As long as they follow your general guidelines, you will be fine.
A girl using a telescope and a boy pushes a chess piece

Beating Your Sales Leads Competitors In Singapore

Having problems with your competitors in Singapore? Worry not, since that is just part of everyday life in business. Lead generation is not a smooth sailing activity. You will get tossed around by the fickle tastes of the market, not to mention getting rammed by other players in the field. Still, if you know the basics of effectively getting qualified B2B leads, then you will succeed in the long run. With a little creativity, ingenuity, as well as intuition, you can beat the others in generating sales leads. You just need to:

  • Focus on your strengths – this is your defensive point when convincing prospects that you are a much better deal than your competitors. If others sell cheaper goods, you offer more quality ones.
  • Stay small – this is one good way to control your costs, as well as minimize wastage of resources. This forces you to concentrate on the essentials, maximizing your value.
  • Look for large clients – yes, getting such a deal is near impossible for start-ups or untested providers, but if your telemarketing team can show these prospects that you can deliver what they need, then it would mean a more profitable deal for you.
  • Know your limits – you cannot take all the deals you want. At some point, you will be overwhelmed with orders. You need to know where to stop taking deals, as well as figure out if the profits from the deal will cover your initial cost.

These are the four most important points you need to follow to be more competitive generating sales leads in Singapore.

rear view of a businessman on a phone call

The Need For Telemarketing In IT Managed Services

If you are an IT managed services provider in Singapore, and you want to get more clients to come in, you will need a way to grab their attention. This is the reason for you to conduct a lead generation campaign. But you have to be sure that you are choosing the right way to do it. Depending on whether you have a marketing team or not, perhaps an appointment setting service is your type. In this case, it will also be necessary look for ones that can use a variety of communication mediums, like social media or telemarketing. This is all for the sake of you generating sales leads.

Of course, the idea of outsourcing the work can raise the eyebrows of a few of you out there. Still, this is a necessity. As IT professionals, you may not be familiar with the intricacies of calling prospects on the phone, so you might not be able to handle the task. If we put this in the Singaporean perspective, it will be better to just leave the job to professionals who know how to generate B2B leads better. There are other factors to be considered, like cost and efficiency, but the important point here is that generating sales leads requires professional help. Of course, you still have to choose which B2B leads generation service provider you should be working with.

There are plenty of them around, but you can be sure that only a few of them will need what you have. Good appointment setters can help your IT managed services to grow.