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Increase your Google Search Rankings: 5 Expert SEO Tips

Increase your Google Search Rankings - 5 Expert SEO Tips

Online visibility is a powerful asset that a business could possess.  It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach.

Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. All they need to do is to listen to experts.

On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. According to his website, BrandonGaille.com, Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.

From BrandonGaille.com:

5 SEO Tips

1. Linking Strategies
First is to use linking strategies that work today. There are so many existing linking strategies nowadays that can be used to improve its performance. However, it is very important to follow the three steps in securing the best linking strategy for SEO operation. Step number one, build high quality links. Having one high quality link is much better than possessing thousands of poor quality links. This step will help websites improve their rankings. Step number two, diversify the links. Diversifying links is very important in maintaining a strong bond with a powerful search engine.

2. Domain Authority
Second tip for effective search engine optimization is to acquire an aged domain or authority website. Top performing sites nowadays in the SEO landscape are those that are connected to authority websites existing in search engine for several years. It will be better for web developers to invest in authority websites while planning to start a new site to ensure a good start in the middle of the competition.

3. Use the Right Keywords
Third secret advanced information to apply in search engine optimization operations is the proper use of keywords. Keywords are considered as building blocks for SEO. Keywords should always appear in the titles and subheadings of a certain page. Meta descriptions for each keyword are also important for SEO.

It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website.

4. Give Great Content
Fourth tip is to make sure that the products of SEO will provide great content for a website. In order to achieve this, there must be originality in the whole content. Have some important links coming from authority websites and provide contents for the product that are very relevant to the assigned topic.

5. Watch Your Competition
The last tip is to keep an eye on the competition. Try to evaluate the SEO strategies of other competitors and learn from them. Securing regular updates about SEO is very useful in gaining higher quality of services and rankings.

Read the full article plus a great infographic at http://brandongaille.com/5-keys-to-increasing-your-google-search-rankings/

Your B2B Content should be Audience-Centered and here’s why

Your B2B Content should be Audience-Centered and here’s why

Conjuring, developing, and creating high-quality content is a lot of work, and most of the time, the difficult part lies on making sure it will be compelling enough to elicit an audience response. That’s how lead generation works; but the machine will not run without kick-starting it first.

And in content lies the key.

But looking at it closely, isn’t it that the answer to this problem a bit obvious? If the purpose of content is to draw a response from the audience, then content should be focused on them – and them alone. In setting a rat trap, you use cheese, because rats love cheese.

Who is your audience, anyway?

To be able to cater to their needs you must first draw a clear picture of who your target market would be. Using modern marketing tools and basing it from your own lead generation experience, you should be able to define your audience and incorporate that into a strategy.

But aside from knowing who they are, you should also know what they want and what they do about it.  What is their buying behavior? What kind of information would they want to get from a content piece? What factors help them in making a commitment or a purchase?

Next, you have to know where they are. Before, marketers just develop content and wait for people to stumble upon it, but now, technology has given us ways to track their online activities. Which sites do they usually hang out at? What social networking site is popular among them? Where do they go for reviews? Where do they voice out their questions and opinions?

Expand your reach

Distribution channels help marketers spread the word and specifically target an audience. It could be a major hub like Huffington Post or a small niche blog that regularly hosts a multitude of prospects. Choose one that fits your content writing style, coverage and intent.

Enhancing your reach capabilities may take some time, especially for bloggers who have just started to go out of their cocoons. For a strong momentum builder, experts suggest a healthy venture with paid efforts, and sometimes even contributing content can take you places.

With Google’s new Hummingbird update, the emphasis on strong content has become stronger than ever. Marketers who refuse to create audience-centered content will eventually find themselves in cyber oblivion.