12 Apps That Will Get you Ready for your Singapore Events in 2018

12 Apps That Will Get you Ready for your Singapore Events

Slide Transcript:

According to Forrester Research, events are considered the most effective and also one of the most expensive B2B marketing tactics with almost 25% of the budget spent on it.


During events, you can have face-to-face interaction with your attendees. You’ll get to showcase the features of your product and let your prospects experience it firsthand. This allows your attendees to see the value of your product.  

According to a survey from Straitstime, Singaporeans spend over 12 hours on gadgets daily. Moreover, almost 4.27 million Singaporeans are smartphone users this year. 

Hosting an event soon? Seize the ultimate key to triumph with our latest free ebook. Get more event registrations and skyrocket turnout effortlessly. Get your copy for free.

Here are 12 mobile event apps that are useful for your next corporate events.


Eventbrite is a platform that allows event organizers to plan, promote, and sell tickets to events and publish them on social networking tools such as Facebook, Twitter, and Instagram directly from the site’s interface.

Discover More: How to Use Eventbrite and Content Marketing in Getting Event Leads


Eventboard is a user-friendly mobile conference tool that allows you to organize and communicate with your event attendees. It lets you build agendas, upload floor plans, create surveys, and view a newsfeed.

They offer a free trial for your first event.


webMOBI is a mobile app for events, conferences, trade shows, and event planners. This tool lets you engage with attendees and maximize your ROI. The good thing about this app is, it can be accessed offline after your initial download.


BusyConf is a collaborative conference management tool for speaker proposals, event registration, agendas, scheduling, and more.


Whova is an event management software that helps you create the most engaging and organized event. This app allows you to plan who to meet and begin networking even before the event has started.


myQaa is an event mobile tool that helps event planners increase engagement among attendees and get reports and infographics. It also helps you organize your speakers, exhibitors, sponsors and event partners in a clear list.


Grupio is the best iPhone mobile app designed for events, conferences, and trade shows. It provides access to event details, social networking, and live updates from the organizers.

Event planners have real-time messaging, engage with attendees, and can generate revenue from sponsors and ads.


QuickMobile provides you with the analytical data for your meetings and events. It enables attendee networking and content sharing – chat, photos, notes, and one-on-one meetings.

Increase registrations and attendees with Expert Event Marketing in Singapore


TapCrowd is an app designed for corporate events, conferences, and associations. It lets you create, manage and launch event apps that engage your audience.


SPOTME is a mobile app designed for iOS, Android, and more. This app lets you integrate your registration system and send invites, reminders, and follow-ups. You can also conduct interactive sessions such as polling, survey, and Q&A.


Attendify is an engaging event app that lets event companies create a guidebook app for attendees to view profiles, messages, photos, and networks.

Every event needs a good app. Choose from any of the 12 apps mentioned above to help you achieve your goals and host a successful event that leads to an increase in ROI.

Interested in holding your own Singapore event? Callbox is a trusted event marketing solutions provider in Singapore and APAC that can help you boost your event’s reach and attendance, and turn your attendees into customers.

Partner with us!

Top Singapore Lead Generation Strategies for Fintech Products and Services

Top Singapore Lead Generation Strategies for Fintech Products and Services

At present, the market for financial technology solutions is enjoying steady growth during the past few years. In 2016 for instance, Business Insider pointed out that the industry grew considerably as a result of new trends and innovations. For the second quarter alone, the market for Fintech has reached $9 billion in funding, with at least 374 closed deals.

For sure, there are something Fintech companies are doing right to secure such positive figures. The main driver is the fact that these companies are taking heed of market demands for more efficient financial solutions and services such as mobile banking and electronic payment systems. Financial streamlining through digital means has become essential for companies across various industries, and this alone should push Fintech businesses to become more aggressive, especially when it comes to B2B marketing.

Considering that the Fintech industry has a lot of competition to handle, it would be wise that financial solutions providers create and apply the proper methods for generating qualified Fintech leads and eventually acquire a bigger share of the Fintech market.

What exactly are these methods?

Go beyond your keyword lists.

Go beyond your keyword lists (book)

For David Bowler of the Incisive Group, it pays to know which keywords to include in one’s content. SEO, after all, comprises a great deal of digital marketing so businesses need to be wiser in terms of the words that they should use in order to engage the right people. For Bowler, the best way to approach SEO for Fintech leads is to broaden the reach of one’s content through an extensive list of keywords prospects may use. From there, a Fintech company can better develop content that has higher visibility.

Related: Online and Offline Marketing Tactics to Position your Consulting Business in the APAC Market

Divide and conquer.

Divide and conquer (Brewing Coffee)

Audience segmentation is also an important strategy to pursue, at least according to an article published in Vanilla Forums. If anything, generating Fintech leads involves a great deal of focusing on certain groups of people. It is in this respect that you have to divide your audience into certain segments based on specific demographics such as location and budget. This will help you to identify the right content and produce them for the right people. After segmenting your audience, you can now proceed to craft personalized messages that take into account their actual needs and their goals. Read The Ultimate Marketing Plan to Boost Singapore IT and Tech Leads

Let marketing and sales work together.

Let marketing and sales work together (Stone with hands)

Arguably, nothing else provides greater leverage in lead generation than a collaboration between marketing and sales. The same Vanilla Forum article points out that marketing needs inputs from sales to figure out what type of content is more effective in keeping leads committed throughout the sales cycle. Marketing, on the other hand, can help sales by increasing a prospect’s knowledge about the product or service, making it easier for sales reps to move in for the “kill.”

Related: Marketing is from Mars, Sales is from Venus

Go social.

On Social (Smartphone)

It might seem like a long shot, but promoting Fintech products through social channels does work in its own little way. For one, a lot of business execs from COO’s to supervisors maintain social media accounts for a variety of purposes, chief among these is to grow their networks.

With that in mind, you should be able to keep a strong social media presence that provides your brand an ample amount of exposure from B2B clients, wherever they usually hang out online. As an added advice, focus more on building your Fintech brand on LinkedIn and Twitter. Use these platforms as avenues where you can share industry insights. This leads us the next strategy.

Join industry events this year and the next.

Join industry events this year and the next (People)

Aside from leading a purely content-driven campaign, you also need to bolster your brand’s identity simply through participating in important industry events. For the Fintech crowd, there are tons of activities where they can sign up for. This year, a lot of fintech enterprises are looking forward to joining such events as Leveraged Lending in the Evolving Regulatory Environment Conference in London from December 7 to 8. You might also want to consider joining the Paris Fintech Forum from January 30 to 31, 2018. These events will surely give your brand a big boost as well as cultivate knowledge on important trends in the fintech industry. Consequently, by joining such events, you will get to strengthen your appeal towards your target audience.

Streamline your marketing teams.

Streamline your marketing teams (Meeting Top View)

As a business owner, you know too well the importance of allocating certain tasks to certain groups of people. Your marketing campaign, in particular, will often deal with multiple job orders which interfere with their work on core tasks. Don’t let your specialists wallow in tasks that are too trivial for their skills. This would only weaken your lead generation. Instead, you will need to put your best talents forward and concentrating your manpower on the most important aspects of your marketing campaign. Specialists in email marketing should remain there, and the same goes for other specialist members on your team.

Provide thought leadership.

Provide thought leadership

Entrepreneurs, from simple tech startups to large corporations, are aware of the vast amounts of knowledge that persists everywhere. And this includes the Fintech industry. It is safe to assume that business leaders already know a lot and that they will always thirst for bits of information they haven’t acquired yet. They respond well to content that adds something new, so it is best that you create content that is anchored on providing exclusive knowledge on current industry trends and situations. You might want to use your blog in this case. Still, the most effective way to go about it is to hold corporate events such as trade shows and webinars where you can engage with prospects, answer their queries directly, and win them over.

Did we miss anything? What other strategies should FinTech companies do? Tell us in the comments below.

Gearing up for your Singapore Tradeshow: 5 Tips to ensure Success

Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

For 13 straight years now, Singapore has consistently been ranked as Asia’s top destination for tradeshows and conferences–and for good reasons, too. Singapore has a lot of things going fit that make the city a favorite venue for business events: its international appeal, strategic location, and access to key Asian markets.

In 2015, Singapore was able to attract a total of 156 meetings in different industry sectors, ranking 7th among world cities in the latest ICCA report.

That’s why you’ve made the right choice for your consulting practice the moment you registered to exhibit at one of the many industry tradeshows being held in Singapore this year. With over a hundred events specializing in dozens of verticals (from advertising to water management), there’s plenty of opportunities for showcasing your stuff and reaching out to industry movers.

So, whether you’re already making the finishing touches to your tradeshow booth or still in the planning stage, here are five tried-and-tested tips to help ensure your upcoming Singapore tradeshow becomes a resounding success.

#1: Start with the end in mind

It’s practically a given that the main reason behind participating in tradeshows is to increase sales. In fact, about 83% of marketers cite this as the number one motivation for their event marketing investment.

But in order to achieve measurable results with your tradeshow activities, you need to get a bit more specific with your objectives. Are you simply looking to drive awareness for your consulting company? Or are you trying to hit sales-oriented objectives like capturing a given number of leads?

Knowing this in advance helps you put the right event marketing plan together. So start with a clear idea of what you want your end result to be.

#2: Own the whole event

First off, this isn’t saying you should be trying to hog the limelight at your upcoming tradeshow. What this means is you should treat the event as if you’re organizing the whole thing. So, in the run-up to the event, you need to be actively spreading the word not only about your exhibit but also about the show itself. This helps you place your activities in the context of the overall tradeshow.

Owning the event lets you drive more attendees and capture more opportunities for traffic and engagement.

#3: Tell, don’t just show

Industry tradeshows contain more opportunities per square foot than with any other marketing venues available for consultancies. But this doesn’t mean prospects are simply going to flock to your booth after you’ve set up shop.

You’re going to need to proactively engage with attendees and other participants. This means having an eye-catching booth design, working with energetic tradeshow staff, taking opportunities for speaking/presentations, and grabbing every chance for networking.

Keep in mind that 72% of decision-makers say that tradeshows influence their buying decisions, and that 74% of tradeshow attendees improve their opinion about a company following an event. So, it really pays to step out of your booth and mingle.

#4: Pull out all the stops

From a marketing mix standpoint, tradeshows don’t exist in a vacuum. That’s why marketers leverage every tool in their arsenal to promote live events. On average, marketers use as much as 5 promotional methods to publicize a tradeshow. Similarly, about 76% of marketers integrate live events with their other channels.

Your tradeshow engagement plan also needs to outline how you’ll be using several different platforms such as email, phone, social media, mobile, and online channels not only for promoting the event but also for enhancing your tradeshow attendees’ experience.

Also, these tools help you carry out marketing activities like collecting prospect information and following up on promising leads.

#5: Think marathon, not a sprint

Speaking of event promotions and follow-ups, there’s one last thing about exhibiting at tradeshows that consultancies need to consider. Tradeshow marketing starts well before the event kickoff and continues well after the event has closed.

Weeks or even months prior to the event, you should already be working on ways to drive interest and awareness by reaching out to your target attendees. In the same way, you need a specific post-event follow-up plan to nurture and convert your tradeshow leads.

So prepare for your upcoming tradeshow like it’s a marathon and not a sprint. It’s a long process, and the actual event forms only a single part of it.

The Takeaway

There’s little doubt that tradeshows are an effective strategy (67% of B2B marketers think so). But success depends, to a large extent, on the amount of planning and preparation you put in. Focus on the five areas we’ve outlined in this post and see how each applies to your upcoming Singapore tradeshow program.

Author Bio:

Ralph is a content writer at Callbox. He closely follows developments in B2B marketing and occasionally looks back on interesting business stories. He enjoys reading, playing the guitar, and spending time with his pet cat.

Marketing Trends in Asia What to Look Forward This 2017

Marketing Trends in Asia: What to Look Forward This 2017

This year, the Asian consumer culture changed rapidly making it important for B2Bs to adapt to such changes. And with the current marketing trends, it’s more than necessary to plan ahead so that everything is ready in the upcoming year. Also, businesses need to understand how to keep up to date with all the transformations going on in the market in order to meet the needs and demands of the consumers in 2017. Check out the expected business to business marketing trends in Asia below.

Daily Use of Messaging Platforms

The continuous growth of messaging applications today make it more relevant to use messaging platforms on a daily basis. Millions of active users each month rely on WeChat and LINE; the widely used messaging apps in Asia. As a result, businesses take advantage of these go-to channels when it comes to reaching their targeted customers online.

Related: Callbox Visits The Lion City of Asia to Bring more Investments

Fast Fashion

Due to the continued rise in Asian households today, the standard yearly outlay growth on footwear and clothing has significantly increased to 9.5 percent. Across Asia, fast fashion stores expand as the average spending on clothes also continue to increase by 10 percent every year. In fact, China is expected to be accountable for the 1/3 portion of clothing demand in 2018.

Asia to overtake West in 2018

According to, Asian apparel consumption should reach 920 billion dollars in 2018, as compared to 625 billion last year, placing it on the same level as North America and Western Europe. 

In Asia, fast fashion stores expand as the average spending on clothes also continue to increase by 10 percent every year. tweet!

E-commerce Growth moves to Asia

After the introduction of e-commerce, the United States was the main influencer of its growth. And now that it has become a worldwide phenomenon, Asia is gaining huge growth particularly in China. In fact, the growth is expected to increase twice in 2019 with over one trillion dollars as additional sales. But in order to benefit from this trend, businesses need to expand globally through e-commerce marketing strategies. Here’s how to move your multi-national company expand their business in Asia.

Shoppable Personalized Videos

In 2015, shoppable videos were introduced in the market. And now, it has been amassing momentum among consumers in the Asian continent. This 2017, video creation will drastically change making YouTube and other provider more important than ever. It will help businesses in producing programmatically-generated personalized videos for consumers to use. As a result, e-commerce marketers can place their products on video-based ads on customer preferred platforms.

Here are just some fine examples of short clips we did:

Bottom Line

Business to business marketing rapidly grows along with various trends not just in Asia, but also to other parts of the globe. The quick accessibility and vast options available to consumers make it harder for providers to keep up with all the changes happening in the global market. Hence, it’s important to understand these trends in order to create a successful marketing plan for next year.

How to Get Rid of Dead Leads on your Database

Get Rid of Dead Leads on your Database in Singapore [Slideshow]

“If you have 100,000 records in your database and you don’t do anything to update and maintain them, in four years they’re gone.” says Michael Bird

In an article on Appointment Setting Singapore, the value of profiled and target customers is emphasized. Unfortunately, any marketing effort is doom to fail without proper customer targeting. Hence, the real machinery that makes up most of the marketing success is accurate data. 

Remember, every now and then a business changes its name and acquires new domain for email. Even the decision maker you’ve talked to could have resigned or transferred to another department. 

“The bottom line is, a business should keep its database in best health by getting rid of dead leads or zombie leads (as ThinkAdvisor calls them) in order to optimize time and effort on highly converting leads.”  says Ana Lu

So how do you pull out zombie leads and maintain a healthy database? You have four options and it’s all here in this slideshow.  Now check it out!

Apparently, you don’t need armaments to reinforce your database from zombie leads. All you have to do is brush them off on your database with the following strategy.

Related Post:

Callbox Data Profiling A Major Coup for Exhibition Leader

Callbox: Providing Sales Support to one of the Largest Business Software Companies

Callbox Shares Lead Qualification Secrets in Singapore Through Answering 4Ws and 1H

Callbox Shares Lead Qualification Secrets in Singapore Through Answering 4Ws and 1H

In this presentation, we reveal how we generate highly qualified leads  in Singapore through a set of lead qualification standards. We would like to share Callbox Lead Qualification Secrets. By answering these frequently asked questions:

What is a qualified Lead?
Who qualifies the Lead?
When should a QA qualify a Lead?
Where can you find qualified Leads?
How does a Quality Analyst qualify a Lead?

What is a qualified Lead?

A lead will be considered qualified if the campaign specifications were indicated or heard from the call. The prospect must express a buying signal or verbalize his “need” from the product or services offered by the client.

Who qualifies the Lead?

The Quality Analyst (QA) is the subject-matter-expert who is responsible in evaluating the Leads based on the campaign specifications. Once the QA qualifies the Lead, he/she submits this to the client.

When should a QA qualify a Lead?

As soon as a Lead is submitted by the caller the Quality Analyst (QA) should approve it within the day. However, some cases may demand another schedule for evaluation depending on either the urgency of the appointment or upon client’s request.

Where can you find qualified Leads?

You can find the submitted leads in the QA Lead Editor Tool. Qualified Leads or Successful Leads can be seen or tracked in the Pipeline CRM, tagged as Appointment Set, Lead Completed or Profile Completed – depending on the campaign or client requirement.

How does a Quality Analyst qualify a Lead?

Evaluating a Lead goes through a strict process. From the word itself, there is no room for any blunder that may lead to any untoward action from the client.