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Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

 

Facebook and Twitter Metrics to Track in 2018

 

Transcript:

 


Track your FOLLOWER growth


Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

Optimal Time For Engagement


Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts


Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Review Replies and Comments


Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

 


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

 

 

Check out our latest Client Success Story

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]

Follow up your social media leads with effective outbound marketing strategies!

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Your Event Marketing Checklist for CommunicAsia (Featured Image)
7 Lessons B2B Marketers Can (and Should) Learn from Retailers
Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

 

Facebook and Twitter Metrics to Track in 2018

 

Transcript:

 


Track your FOLLOWER growth


Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

Optimal Time For Engagement


Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts


Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Review Replies and Comments


Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

 


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

 

 

Check out our latest Client Success Story

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]

Follow up your social media leads with effective outbound marketing strategies!

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Your Event Marketing Checklist for CommunicAsia (Featured Image)
7 Lessons B2B Marketers Can (and Should) Learn from Retailers

SEO and Social Media Marketing: A Winning Combo for SMBs?

SEO and Social Media Marketing- A Winning Combo for SMBs

From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social.

But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence.

According to an Ascend2 report:

  • The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).
  • The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).
  • The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.

It’s clear that SEO and social media integration is a must. However, it’s also one of the most difficult challenges for businesses to overcome. If you’re looking to increase conversion rate, engagement and improve your overall SEO efforts, consider taking these 4 steps towards a more social media integrated SEO strategy as outlined by Erica Bell, social media specialist, in a Business.com post:

  1. Identify themes in SEO performance and social media engagement. Dig in to your analytics for what keywords and phrases are doing well in driving social media and search engine traffic. Look for where overlaps take place and pay attention to any current trends or themes taking place.
  2. Define your keywords and cross-apply insights. Google Analytics, your webmaster tools, and any social insights you have can help you define what keywords your business should be focusing on right now and in the near future. Those trends and themes you identified in the first step can help you determine what words to go after for search engine and social media optimization.
  3. Develop an SEO and social sharing optimized content strategy. Your content marketing strategy, from production to distribution, needs to consider both the SEO value and the social engagement potential of piece. Don’t neglect either area.
  4. Ensure your optimized content can be found and easily socially shared. Each piece of content that your produce for SEO should be able to be easily shared. Include social widgets and buttons so your audience, readers and website visitors can share your content with a click.

Read the full post at http://www.business.com/blog/integrating-seo-and-social-for-greater-smb-success/

Destroy your brand’s online reputation in 6 (preventable) ways

Destroy your brand’s online reputation in 6 (preventable) ways

Every day, people swarm into your blog or website to check your content, and they make all sorts of commitments: creating an account, signing up for newsletters, or even making a purchase. But sometimes there is also what we call a “close call”, where a reader is just about ready to make a commitment – but at the last second that person had a change of heart. Forever.

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Now as a marketer, how would you know what could have caused that? What did the reader see that made him turn away for good? Most of the time, there’s really no way for you to know for sure (unless that person provides feedback). The only safety measure you could use is to inspect your site for possible flaws that, without your knowledge, have been ruining your brand’s name for quite some time now.

Cheap content – If you’re writing for Google instead of your prospects, it could be why you don’t have good conversion rates despite of a good SEO ranking. Truth is, traditional SEO has become so old-fashioned that people would run away fast the moment they see it. They know and appreciate when a write-up is meant to solve problems, to teach or provide valuable insight.

Not doing what you say you will – Scenario: a newly-registered customer specifically opted out on any email newsletters or updates, but your system goes ahead and sends stuff anyway. Result: reputation permanently damaged. If they can’t rely on you on a simple detail like this, why would they trust you with their business?

Appalling sales tactics – Face it: no one wants to play the fool. Deceiving or misleading people are irreversible name-destroyers and there’s no value in doing them. Don’t use fake testimonials. Don’t say the stock is running low when it really isn’t. Don’t indicate that it’s free if you’re planning to charge them in the end. Don’t risk losing thousands of prospects by making money out of deceiving 10 people.

Getting into online fights – While it could probably give you certain publicity, the long-term effect is more injurious. Engaging in this type of behavior would only reduce your brand to a lower level each time.

Making your site an ad billboard – Business owners pay good money to make sure their website visitors could focus on and absorb their product, while you drive your own visitors away by plastering unattractive ads on your landing page. And for what, a few bucks in ad revenue?

Ignoring typos and photo fails – While you’re thinking “It’s not that important to waste energy on proofreading or creating quality images”, your readers are thinking, “ This company couldn’t even bother correcting a simple misspelling or installing Photoshop; there’s no way I’m using their service”.