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Facebook, Twitter and Google+: Creating Effective Lead Generation Content

Facebook, Twitter and Google+- Creating Effective Lead Generation Content

Through the years, social media has been strengthening its reputation as one of the reliable online marketing channels out there. It’s proven to be an effective hub for B2B lead generation content and also an effective tool for demand generation.

LinkedIn has already been established as the ultimate B2B marketing site. But what about Facebook, Twitter, and Google+? These three are not purely B2B in nature, and certain adjustments have to be made  – in terms of the substance and manner of content posting – to cater to B2B leads.

A post at JeffBullas.com shares how lead generation marketers can optimize their content on Facebook, Twitter, and Google+:

Facebook

Facebook has three posting options: link posts, image posts, and video posts.

1. Link Posts

As soon as you enter the URL in the posting window, Facebook will detect the link and automatically supply you with information—like a preview image and short description.

2. Image Post

Some users don’t utilize the image post very much. In fact, image posts—if done right—can actually spark more engagement than just a link. Image posts allow for quite a bit of creativity. The key is to select the right image and pair it with the right copy.

3. Video Post

A video post is similar to an image post. However, a video is sometimes more effective if your audience needs extra convincing to click the link. Rather than posting a link to a YouTube video, you can actually add the video directly to the post. This means users will see the video on Facebook; they won’t be sent to another site.

Twitter

Compared to Facebook, Twitter is much simpler. And now that you have some of the basic writing tips down, it is just a matter of tweaking them for a different audience.

When using images with your Tweets, you have two options.

  1. Option one is to use images that relate directly to the topic of your post. Users will be able to quickly identify and relate to the topic based on the image you chose.

  2. Option two is to use loosely connected images that are used for the sole purpose of capturing attention. If you go this route, be sure to write copy that ties everything together.

#Hashtags

Like images, hashtags produce much more user engagement. But it is possible to have too much of a good thing; don’t abuse the power of the hashtag.

  • Don’t use more than two hashtags per post.

  • Only hashtag things that relate directly to the content you’re sharing.

Google+

While the audience and general use are different, Google+ is a mashup of Facebook and Twitter.

Embracing the Circles

In order to take full advantage of Google+, you must embrace the circle. Create several different circles—one for each of your different audiences. This will make sharing content much easier.

You can create the perfect headline and description according to who is in each group. It might take a while longer to get your content out there, but it will be much better received.

Rules of Engagement

Communities provide direct access to your target audience. But the privilege shouldn’t be abused. Consider the following:

  • Don’t keep posting the same content over and over. Once is enough.

  • Always reply to comments. You want to keep the dialog going.

  • If you want people to engage with your post, engage in theirs.

  • Make sure you are involved with the right community. For example, business owners would benefit from this particular article, but it might not be well received in a business community.

 Source: How to Create Awesome Content for Facebook, Twitter and Google+

 

 

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and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

Add us on WhatsApp +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

How to Maximize AdWords For Your B2B Marketing Strategy

Facebook, Twitter and Google+: Creating Effective Lead Generation Content

Facebook, Twitter and Google+- Creating Effective Lead Generation Content

Through the years, social media has been strengthening its reputation as one of the reliable online marketing channels out there. It’s proven to be an effective hub for B2B lead generation content and also an effective tool for demand generation.

LinkedIn has already been established as the ultimate B2B marketing site. But what about Facebook, Twitter, and Google+? These three are not purely B2B in nature, and certain adjustments have to be made  – in terms of the substance and manner of content posting – to cater to B2B leads.

A post at JeffBullas.com shares how lead generation marketers can optimize their content on Facebook, Twitter, and Google+:

Facebook

Facebook has three posting options: link posts, image posts, and video posts.

1. Link Posts

As soon as you enter the URL in the posting window, Facebook will detect the link and automatically supply you with information—like a preview image and short description.

2. Image Post

Some users don’t utilize the image post very much. In fact, image posts—if done right—can actually spark more engagement than just a link. Image posts allow for quite a bit of creativity. The key is to select the right image and pair it with the right copy.

3. Video Post

A video post is similar to an image post. However, a video is sometimes more effective if your audience needs extra convincing to click the link. Rather than posting a link to a YouTube video, you can actually add the video directly to the post. This means users will see the video on Facebook; they won’t be sent to another site.

Twitter

Compared to Facebook, Twitter is much simpler. And now that you have some of the basic writing tips down, it is just a matter of tweaking them for a different audience.

When using images with your Tweets, you have two options.

  1. Option one is to use images that relate directly to the topic of your post. Users will be able to quickly identify and relate to the topic based on the image you chose.

  2. Option two is to use loosely connected images that are used for the sole purpose of capturing attention. If you go this route, be sure to write copy that ties everything together.

#Hashtags

Like images, hashtags produce much more user engagement. But it is possible to have too much of a good thing; don’t abuse the power of the hashtag.

  • Don’t use more than two hashtags per post.

  • Only hashtag things that relate directly to the content you’re sharing.

Google+

While the audience and general use are different, Google+ is a mashup of Facebook and Twitter.

Embracing the Circles

In order to take full advantage of Google+, you must embrace the circle. Create several different circles—one for each of your different audiences. This will make sharing content much easier.

You can create the perfect headline and description according to who is in each group. It might take a while longer to get your content out there, but it will be much better received.

Rules of Engagement

Communities provide direct access to your target audience. But the privilege shouldn’t be abused. Consider the following:

  • Don’t keep posting the same content over and over. Once is enough.

  • Always reply to comments. You want to keep the dialog going.

  • If you want people to engage with your post, engage in theirs.

  • Make sure you are involved with the right community. For example, business owners would benefit from this particular article, but it might not be well received in a business community.

 Source: How to Create Awesome Content for Facebook, Twitter and Google+

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

Add us on WhatsApp +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

How to Maximize AdWords For Your B2B Marketing Strategy

Twitter Lead Generation Cards – Its Impact In Marketing

Twitter Lead Generation Cards – Its Impact In Marketing

It seems like Twitter is adding a new weapon for social media marketers looking for new sales leads. Called the Twitter Lead Generation Cards, this new feature enables users to share their emails with the brands that they tweet. It basically works as a landing page, but using the Twitter network as the frame. This can provide companies with an additional source of information to aid their lead generation efforts. And one of the most important data that a marketer will need comes from a customer’s email address.

In the world of social media marketing, getting your customers to provide your personal (but necessary) information can be near hard. Unless you have a strong relationship with your customers, not to mention a reliable online network to anchor your interactions with, then your appointment setting team will have a hard time. With Twitter’s newest feature for marketers, the task has become much easier. All that remains is for you to integrate this feature seamlessly into your overall B2B leads efforts.

Mind you, do not assume that you have to rely solely on Twitter now. You also need to step up your marketing efforts in all mediums that you are utilizing. If you send emails, improve on it. If you have a telemarketing team, work closely with them. Social media marketing is just one part of a total marketing campaign. You have to work with everything you have if you want to succeed in lead generation. And that is a fact you need to accept.