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Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

 

Facebook and Twitter Metrics to Track in 2018

 

Transcript:

 


Track your FOLLOWER growth


Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

Optimal Time For Engagement


Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts


Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Review Replies and Comments


Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

 


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

 

 

Check out our latest Client Success Story

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]

Follow up your social media leads with effective outbound marketing strategies!

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Your Event Marketing Checklist for CommunicAsia (Featured Image)
7 Lessons B2B Marketers Can (and Should) Learn from Retailers
Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

 

Facebook and Twitter Metrics to Track in 2018

 

Transcript:

 


Track your FOLLOWER growth


Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

Optimal Time For Engagement


Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts


Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Review Replies and Comments


Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

 


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

 

 

Check out our latest Client Success Story

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]

Follow up your social media leads with effective outbound marketing strategies!

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

 Dial +65 3159.1112

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Your Event Marketing Checklist for CommunicAsia (Featured Image)
7 Lessons B2B Marketers Can (and Should) Learn from Retailers
Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Have you ever visited a business-to-consumer (B2C) page on Facebook, Twitter or Pinterest?

These social media pages are usually fun and entertaining, because they can pretty much post anything that’s trivial or funny or just plain attractive. Consumers don’t really demand for things that dwell so much on the product.

But for business-to-business (B2B) social media pages, it’s a different scenario.

These pages are mostly viewed by corporate managers, executives and small business owners. It’s also where certain field specialists and techies scout for product and software information. There is that demand for intellectual satisfaction, and little to no tolerance for anything otherwise.

For B2B, it’s strictly for business.

That, though, doesn’t mean marketers should bore the hell out of their page visitors. With the right balance between professionalism and creativity, social media posts can also be pleasant to the senses. How?

#1: Insert relevant keywords into titles

Regardless of what you are writing on, you need to incorporate the words that your prospects are using when discussing about your product, business and industry. Find the right keywords for people to use when searching for your topic. These keywords are helpful for the search engine to relate it to your article.

Related: Top 7 Ultimate Enhancement Tips for Business Websites Worldwide

#2: Include images that are captivating

Sometimes, words aren’t necessary. In some social media channels such as Instagram and Pinterest, people communicate purely with pictures. Never use the same stock photography images such as that of a light bulb or a group of people around a conference room table. Instead, find for interesting images that are related to your post. Make sure your images are helpful to your target audience if you want them to be shared a lot. There are lots of captivating images online, just make sure to give credit back to the photographer.

Related: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

#3: Don’t promote your product.

Engage with your prospect. Start a conversation and ask questions. Social media is meant to be social. Try solving prospects’ business problems. B2B prospects visit your page or read your posts because they are trying to find answers to their problems. If you expect results, you have to be social. If you only promote your business and do not engage at all, your success will be limited. Be human.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

#4: Share customer stories

Customer stories are candid. They’re not there to promote a product but real, human stories and experiences. Ask your existing customers to share their stories of how you’ve helped them solve their problems.  

Yes, social media marketing isn’t easy but that shouldn’t stop you from letting the world know about your product. Tweak your approach with the strategies mentioned above. You’ll find out the results will be worth your efforts.

 

Combine social media with other marketing channel and generate more customers!

Check out our lead generation services today. Dial +65 6248.5023 or +65 3159.1112