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6 Marketing Ideas in Selling a Medical Software

6 Marketing Ideas to Sell a Medical Software

Medical appointment scheduling, diagnostic software, medical database software, medical equipment planning software, etc. These technologies are important to all medical practice to address the needs of all healthcare stakeholders and provide healthcare assistance to everyone.

Many medical software companies strive to develop high-quality software to improve the quality of care for their patients. With too many medical software available in the market, many doctors, clinics, hospitals, etc are having a hard time looking for the right software for their business.

Here are 6 marketing ideas to sell a medical software.

#1. Email marketing

This is an effective way of bringing new leads for many health care providers. It is also their most preferred method of communication with their clients.

According to MedData Medical Technology Marketing Industry Trends Report, 62% of physicians and other health care providers communicate via email  and 75% of them use smartphones, tablets, and other mobile devices to check their emails.

(Image Source: MedData Medical Technology Marketing Industry Trends Report)

 

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

#2. Mobile Marketing Campaign

Almost everyone has a mobile device. Doctors, physicians, and other healthcare providers don’t just use mobile devices to check their emails. They also use it to research for information on how to improve their services.

How to make your mobile marketing campaign effective?

  • Have a responsive website
  • Make “About” and “Contact Us” pages accessible for mobile audience
  • Make phone number and email address easily accessible in your website
  • Create easy sign-up forms (with not so much information to fill in) Here’s more tips for mobile marketing.

Read more: Healthcare Marketing: Selling Products and Services, Creating Awareness


#3. Publish quality content

New contents publish every day is not effective if you don’t produce good articles. High-quality contents should contain in-depth information about your niche specific for your target audience.

How to create an effective content?

  • Know your target audience
  • Brainstorm for topics (make sure it should be within your niche)
  • Identify popular keywords your audience use
  • Promote your content

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

#4. Create videos

A one or two-minute video about how your product works for audience engagement will do. What to include?

  • Product breakdown
  • Benefits your audience will get

TIP: You can create an animated video that tells stories about how your software makes the life of your customer easy.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

 

#5. Host Business Events

In today’s marketing world, you have to be competitive to stand out. Hosting a memorable event creates a lasting impression for your company by allowing them to experience your product first hand. Event marketing is a good way to:

  • Promote brand awareness
  • Make connections
  • Build relationship
  • Gain trust of your prospective customers
  • An opportunity to generate new leads for your business

Related: Ultimate Guide on How to Launch a Successful Business Event in Singapore

 

#6. Develop Referral program

Marketing referrals is a good way to gain new customers. Physicians, doctors, and other healthcare providers have different organizations and are familiar with each other. Reach out to your previous and current clients and ask if they have friends, colleagues or family members who are looking for medical software or if not, ask if they can provide a word of mouth to them.

Here are more articles on software marketing:

Whether be it hiring good developers or having great marketing and sales team, the secret behind every successful software companies lies in its marketing strategies and the people behind it.

 

 

 Here’s what you get when you sign up for our Software Lead Generation Services

For easy contact, fill up this form  or dial +65 3159.1112

 

 

Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)

Myths About Marketing and Sales Outsourcing in Singapore

/
This article will help you find out the truth behind the seven most common myths about marketing and sales outsourcing.
Event Marketing in Singapore: Trends to Expect by 2020

Event Marketing in Singapore: Trends to Expect by 2020

/
In this short article, we examine the growing trends in event marketing in Singapore and how you can properly position yourself for growth!
The Little Red Dot With A Big Mark In The Global Market

The Little Red Dot with a Big Mark in the Global Market

/
Let's take a look at what makes Singapore one of the 4 tigers of Asia and how SG business can take it further by tapping into the US market.

6 Marketing Ideas in Selling a Medical Software

6 Marketing Ideas to Sell a Medical Software

Medical appointment scheduling, diagnostic software, medical database software, medical equipment planning software, etc. These technologies are important to all medical practice to address the needs of all healthcare stakeholders and provide healthcare assistance to everyone.

Many medical software companies strive to develop high-quality software to improve the quality of care for their patients. With too many medical software available in the market, many doctors, clinics, hospitals, etc are having a hard time looking for the right software for their business.

Here are 6 marketing ideas to sell a medical software.

#1. Email marketing

This is an effective way of bringing new leads for many health care providers. It is also their most preferred method of communication with their clients.

According to MedData Medical Technology Marketing Industry Trends Report, 62% of physicians and other health care providers communicate via email  and 75% of them use smartphones, tablets, and other mobile devices to check their emails.

(Image Source: MedData Medical Technology Marketing Industry Trends Report)

 

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

#2. Mobile Marketing Campaign

Almost everyone has a mobile device. Doctors, physicians, and other healthcare providers don’t just use mobile devices to check their emails. They also use it to research for information on how to improve their services.

How to make your mobile marketing campaign effective?

  • Have a responsive website
  • Make “About” and “Contact Us” pages accessible for mobile audience
  • Make phone number and email address easily accessible in your website
  • Create easy sign-up forms (with not so much information to fill in) Here’s more tips for mobile marketing.

Read more: Healthcare Marketing: Selling Products and Services, Creating Awareness


#3. Publish quality content

New contents publish every day is not effective if you don’t produce good articles. High-quality contents should contain in-depth information about your niche specific for your target audience.

How to create an effective content?

  • Know your target audience
  • Brainstorm for topics (make sure it should be within your niche)
  • Identify popular keywords your audience use
  • Promote your content

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

#4. Create videos

A one or two-minute video about how your product works for audience engagement will do. What to include?

  • Product breakdown
  • Benefits your audience will get

TIP: You can create an animated video that tells stories about how your software makes the life of your customer easy.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

 

#5. Host Business Events

In today’s marketing world, you have to be competitive to stand out. Hosting a memorable event creates a lasting impression for your company by allowing them to experience your product first hand. Event marketing is a good way to:

  • Promote brand awareness
  • Make connections
  • Build relationship
  • Gain trust of your prospective customers
  • An opportunity to generate new leads for your business

Related: Ultimate Guide on How to Launch a Successful Business Event in Singapore

 

#6. Develop Referral program

Marketing referrals is a good way to gain new customers. Physicians, doctors, and other healthcare providers have different organizations and are familiar with each other. Reach out to your previous and current clients and ask if they have friends, colleagues or family members who are looking for medical software or if not, ask if they can provide a word of mouth to them.

Here are more articles on software marketing:

Whether be it hiring good developers or having great marketing and sales team, the secret behind every successful software companies lies in its marketing strategies and the people behind it.

 

 

 Here’s what you get when you sign up for our Software Lead Generation Services

For easy contact, fill up this form  or dial +65 3159.1112

 

 

Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)

Myths About Marketing and Sales Outsourcing in Singapore

/
This article will help you find out the truth behind the seven most common myths about marketing and sales outsourcing.
Event Marketing in Singapore: Trends to Expect by 2020

Event Marketing in Singapore: Trends to Expect by 2020

/
In this short article, we examine the growing trends in event marketing in Singapore and how you can properly position yourself for growth!
The Little Red Dot With A Big Mark In The Global Market

The Little Red Dot with a Big Mark in the Global Market

/
Let's take a look at what makes Singapore one of the 4 tigers of Asia and how SG business can take it further by tapping into the US market.

So, you Think you can Generate Software Leads? Think Again

So you Think you can Generate Software Leads Think Again

Indeed, software companies are at their prime today. Industry demands are calling for fresher and more efficient software solutions. In fact, MarketLine says that the software market would grow 6% annually as B2B players are producing software products and services to meet market needs.

But despite this, many companies still run into difficulties with lead generation for software.

  • Too many competition
  • Not enough projects lined up
  • Longer buying cycle
  • Bigger projects (which takes time to finish)
  • Hiring good developers (paying them and making sure they would stay)

These are just some of the challenges every software companies are facing today. Because of these challenges, many software companies are asking, “Can we still generate software leads?” Sure you can! Although, I can’t say it would be easy.

Many software companies strive to produce high quality solutions to offer to maximize sales performance and, eventually have higher ROI. B2B marketing is without a doubt a highly specialized field that requires a good hand at knowing the dynamics of the software industry. Oftentimes, business owners think lead generation is the solution to keep the company going.

If you don’t have an idea about lead generation, here’s what you need to have to know if everything would work out well and you can generate qualified software leads for your business,slowly but surely.

Marketing metrics.

Tracking down your stats lets you know which of your B2B marketing efforts are working and which one is not. By utilize efficient marketing metrics tools that centers around tracking qualified B2B partners and calculating revenue generation based on procured campaign data will help you measure the quality of your leads.

Related: B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline

Lead management system.

Producing high-quality B2B software leads is possible with an efficient lead management system in place. From customer profiling to appointment setting, knowing when to call and  how to follow up for better prospect engagements means better sales.

Demand generation.

What a good way to provide your business high amount of exposure it needs to saturate the market. Demand generation programs can help create buzz and promote your product or services, reach new market and re-engage with old and existing customers.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

Audience research.

Multi-channel business initiatives are good starting points to drive brand awareness, but you would have to know your audience well enough to make the most out of such efforts.

For every effort to acquire high profile software leads, a good deal of determining the right kind of people to feed your sales pipeline is required. Audience research helps you in audience targeting, consequently allowing you to focus your lead generation resources on the best possible software leads.

Lead generation would surely open up better opportunities for expansion for software companies. However, it takes time and money – not when you choose to hire a  B2B lead generation firm that has all the resources needed to locate, engage and generate software leads for your business. 

 

 

Improve sales performance by having qualified advertising leads!

Read more tips on Lead Generation Tips

Learn more about our Software Lead Generation Services  Dial +65 3159.1112

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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