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What Will Make Telecommuting Work In Lead Generation?

What Will Make Telecommuting Work In Lead Generation?

When you want to improve your lead generation process, you need to use different marketing and business tactics to maximize your performance. One of the most popular methods you can employ is through telecommuting. This creates a very flexible set-up for the generation of qualified B2B leads. Still, there are issues with this tactic, namely in reliability and collaboration. This is a very serious concern, especially where teamwork is needed. Even so, once you identify which areas in sales leads generation are precisely lacking, then you can proceed to solve it. There are many ways to do that, but the most important are:

  1. Technology – this is one point that you have to remember well. When it comes to remotely working with appointment setting specialists, you need to make sure that you have the technological tools needed for communication.  Without it, you will not be able to monitor or keep tabs of what you need to do. Keeping in touch will require some good technology.
  2. Humanity – this is also a point that you need to consider well. No matter how advanced is the technology you use, if you fail to improve the human part of your marketing campaign, then you will not be able to generate qualified sales leads. This is an important consideration, especially if telemarketing is used as the communication medium.

Of course, outsourcing the job to professional lead generation services is also a feasible plan. As long as you choose the right people, then you will be able to do well.

 

Why Is Telecommuting Bad For Lead Generation?

 

Right at the heels of Yahoo CEO’s Marissa Mayer’s announcement that there will be no more telecommunicating for its employees, there have been howls of disapproval from many quarters. They say that telecommunicating is an important part of their operations, and it should not be taken lightly. For those in the lead generation business, working outside the office is key to increased productivity in B2B leads. Still, there are reasons why telecommunicating can be a bad idea. Among these are:

  1. Less opportunities to collaborate – believe it or not, it can be fairly impossible to get new ideas from your colleagues when you just talk through a computer screen. Man is a social animal, never forget, this is practically an area that you must remember well. Such social interactions require a face-to-face meeting.
  2. Knowing the company’s direction can be difficult – despite advancements in technology and imaging, webinars and conference calls can only do so much. If you want to fully immerse your B2B telemarketing team regarding your company’s direction, you had better arrange for them to report to your office regularly.
  3. Company culture could be lost – a company culture is the result of interactions between people in a specific area. When you telecommute or work from home, the interactions that could create a positive culture will no longer be there.
  4. Poor performers will be undetected – this is easy, despite the advancement of monitoring software. Nothing beats actually breathing down the necks of your employees, making sure they actually generate sales leads.

So, what do you think? Is telecommuting really bad for lead generation?