Should We Rely On Telemarketing Surveys?

Good question, and no doubt one of the many issues that business owners and entrepreneurs need to address. Good market data is crucial in prospecting for qualified sales leads, and one of the ways to obtain that is through the conducting of telemarketing surveys. You call selected people on the phone, ask them specific questions, and then analyze the resulting information. It may be old-school, but it does bring in the results you need. Even 

so, there are issues in reliability and accuracy that some marketers complain about. Besides, with the introduction of newer methods of analyzing the market, some may ask themselves whether telemarketing surveys could still be relied on.

The answer here is yes, you can rely on phone surveys to help your business.

You must understand: in the lead generation business, data can mean everything. How you interact with your business prospects, how you obtain information from them, will depend on the communication tools that you use. Now, there are a lot of mediums that we can use for prospecting and nurturing our B2B leads. There is email, social media, even search engine optimization. All these can be used by the resourceful marketer, but they all do bring different results. And to be honest with you, these newer methods of advertising will not get you the numbers you want. Yes, they may be modern, but rarely will you see them really work that hard.

Let us put it this way: appointment setting and marketing is reliant on the power to actively engage business prospects. If we, for example, use social media, then we have a tool that can spread the word fast. But can it bring you the business? Well, not exactly. In fact, social media has never been that good as a direct marketing tool. There is a limit to how far you can promote your business. More likely than not, you get thrown out by your moderators. No one really wants to hear blatant sales pitch in the social networks that they participate in. You need something less intrusive for that, or maybe something clearly salesy in your content,

As marketers, you should be aware of the risks and benefits of each marketing tool that you want to use. In terms of phone surveys, you know that this is a very direct and personal tool in getting in touch with business prospects. Yes, it gives you fast results. And yes, most recipients may not be happy with it. But at least you can be sure of this: when you use it, you will get results. You just need to know how to properly organize one and choose the right market to target. Everything else, well, you just have to give your best.

You can also opt to outsource this campaign. You know that there are a lot of telemarketing services around who can give you what you need. The only thing that you have to do is to choose the right one. Otherwise, you might set your business way back to square one.

Telemarketing Surveys: Three Questions To Answer

Conducting a good lead generation campaign requires that you have the most updated information available. And while you can get the needed details from the internet or other sources, time may not be to your advantage. That is why conducting telemarketing surveys seem to be very popular with business owners. You get to directly talk to your prospects, and if you get lucky, be able to glean important details that will help you generate more B2B leads. Of course, before your phone surveys begin, you need to answer three crucial questions:

    1. Do you have the resources to store data? Remember, the person handling your appointment setting process may not be the same person who will personally meet with clients. That is why data entry is important. It is the same principle with your telemarketing surveys. You need to be able to store and keep date easily and reliably.


    1. Can I handle management changes smoothly? This happens when the process to store and analyze data, the people handling it, as well as the skills needed, needed to be changed. This makes yearly comparisons difficult, not to mention forcing employees to learn new skills or spend more time entering new data, instead of analyzing it or using it already.


  1. How sure am I that the data is accurate? This is a question that a lot of marketers ask themselves. People can lie, data can be too outdated for your taste, duplicate content, not to mention failing to update the information due to other factors.

Once you can satisfactorily answer these questions, and if it all leans on the positive, then by all means go ahead with your lead generation and data profiling campaign.