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The Three People You Need In Sales Leads Marketing

As a business owner, you certainly want to make a presence in all aspects of your operations. You have the energy and the determination to make your marketing and lead generation processes succeed. Still, there will come the time that you lose steam, feel sluggish, or simply run out of ideas to propel your firm forward. When this happens, it can pose a serious stumbling block in the continued success of your company in generating qualified sales leads. But it does not have to be a serious handicap. If you have done your homework right, then you would know that your business will need at least three people to keep things going even when you are no longer around. And these are:

#1 The Visionary

This is a person who can visualize the direction of the company 5-10 years from now. Well, they may not be able to foresee what to do the next day, but you do need someone with long-term plans.

#2 The Strategist

A visionary sees where your business can go, but it takes a strategist to plan that path out. This is also the person responsible for communicating the vision to those below the business ladder.

#3 The Tactician

Basically, this person stands in the frontlines, putting the strategist’s plans into effect. If the plan does not pan out right, then it is the tactician’s job to make the necessary deviations to reach the desired goal. They can use various marketing tools like social media or even telemarketing, ensuring the success of their campaign.

The success of your business and its appointment setting processes depends largely on these three people. If make the right hires, then generating B2B leads will not be that hard anymore. Of course, it helps if you can alternate between yourself and them, just to make sure everything is on the right track.

A Graphic illustration of a man on a telephone call while using computer

Improve Your Appointment Setting Call Handling

In any appointment setting campaign, calling B2B leads prospects on the phone is a normal activity. After all, identifying business leads and nurturing them for future conversion is not something you can do simply online. Either you talk directly to your prospects or, if not possible, use direct communication tools for it, like telemarketing, as an example. But since we are talking about calling prospects, we need to be good in handling it. So, how will you go about it, then?

First, you should plan your campaign carefully. All lead generation campaigns that fail lack the proper planning in their processes. If you want to be effective in attracting the attention of prospects, you need to prioritize learning what makes them tick. And that requires lots of planning.

Second, build rapport. Banter with them, if you know them already. If not, show them the necessary courtesy and go straight to the point.

Third, inform them of your call. Either by email or another business call, you need to tell them beforehand why you are calling in the first place.

Fourth, ask good questions. You need to know what exactly your prospects are looking for in the first place. Asking them good questions will give you clues about what you can actually offer them.

Lastly, do not waste their time. Time is precious, and you as a marketer should understand that. It is the same thing with your prospects. As a rule, the less time you need to spend in order to tell them your purpose, the better.

These are just some tips that you can follow in order to be more effective in handling calls for sales leads. Will there be anything else you can add?

A graphic illustration of a call center agent that working with his computer

The Advantage Of Telemarketing Services

Looking for the right marketing tool can be a tough exercise in lead generation. You have to consider the market that you wish to penetrate, not to mention the people who you will be talking to. For some, social media seemed to be doing the trick. For others, sending email blasts works well in generating B2B leads. And there are also those who see telemarketing as their communication medium of choice. It might sound weird for some marketers, especially for the tech-savvy ones, but there is a reason for this.

First of all, there is the direct connection part of marketing and appointment setting. You need a marketing tool that can quickly get in touch with business prospects. In case you wish to reach markets beyond your borders, giving prospective sales leads would definitely by a good idea. There is also the cost issue. Telemarketers can pretty much deliver what you want at a relatively lower cost than what television, print ads, or even online marketing can provide. Besides, time-pressed enterprises can benefit from the faster returns of professional telemarketing service.

In case calling business prospects on the phone is not your strongest card, you can always try outsourcing to a professional lead generation agency. There are plenty of firms around that you can hire. You just have to make the right choice, since the performance of these marketers will also reflect on your business.

Anyway, the use of telemarketing services can bring in lots of benefits for your business.

Lessons from The Godfather Outbound Telemarketing and Lead Generation

Lessons from The Godfather: Outbound Telemarketing and Lead Generation

It revived Marlon Brando’s career, and it launched Al Pacino into stardom. The Godfather has been on top of many lists of greatest films of all time since its release during the early 70’s, and on countless occasions it has been quoted, parodied, and referenced to, cementing its impact on pop culture as a true classic, an almost “perfect” film.

It teaches many valuable lessons in business, family, and life in general, and yes, even in ways unimaginable, it also reflects insights on Outbound Telemarketing and Lead Generation, both essential aspects of survival in the ferocious world of commerce and the growing industrial revolution.

So what does Don Vito and the rest of the Corleone family teach us about Outbound Telemarketing and Lead Generation?

Lesson #1: It’s nothing personal – it’s strictly business.

In the Mafia world, all efforts, even acts of violence and murder, are justified by one’s desire to protect a business or livelihood, and they are not considered personal attacks but merely a business initiative. Similarly, professional telemarketers should also learn to draw the line between his or her duty and whatever personal biases he or she may have as an individual. When conducting Business-to-Business(B2B) Lead Generation and Appointment Setting, the telemarketer simply represents a certain company, and must not go beyond the business’s established values and goals just for personal gain or prejudice.

Lesson #2: Keep your friends close, and your enemies closer.

As the Don or the head of a prolific Italian-American family in New York, tough competition is to be expected, not only in business but also in power and influence. That is why Don Vito Corleone spends a great deal of money and effort to make sure he knows the whole lot about anyone or anything that can affect his empire. He has a dedicated group of people whose sole task is to keep him informed on what’s going on out there – who’s in charge, what they want, what they do, and how they do it. On a smaller but comparable scale, a good Lead Generation services provider should also have qualified people, tools and resources to keep the pipeline data sufficient and updated. Likewise, they must also be kept posted on what other providers use as methods to gather relevant information about the target market.

Lesson #3: Make them an offer they cannot refuse.

When making business deals, Don Vito sees to it that both sides have something to gain. He offers financial support, protection and security to a businessman in exchange for sheer friendship and loyalty- things he values the most. Every day, professional telemarketers also talk to CEO’s and Managers proposing potential business partnerships. Using their skill, knowledge and charisma, they must nurture the relationship with trust to establish a strong business “friendship”. They must also be flexible to the needs of the prospect in order to work out a deal where both sides can profit and everybody is happy. The point is to make them an offer they cannot refuse – without resorting to Mafia-like crime and violence, of course.

What are the Benefits of Telemarketing?

It has been established that telemarketing is one of the most effective tools in marketing. Telemarketing is the process of advertising and selling a product or a service over the telephone. What makes it mainly effective is that the salesperson can communicate directly to the targeted customers and consumers hence creating a solid foundation for an effective relationship with customers and consumers.

So what are the amazing benefits of telemarketing?

Instant Sales

The chief and important reason why telemarketing is effective is that it yields immediate results. The salesperson can create a sale during a call.  This is because the representative has enough time to concisely explain the details of the product and services and other offers that could make the sale easier.  If customers have inquiries about the services and the products the representative can also immediately answer them thereby building trust that oftentimes leads to sales.

Builds a Strong Customer Relationship.

Telemarketing is done through direct communication between two participants. Customers often want to have the response to their questions answered directly and in a manner that they can understand. When the salesperson talks to the customer, they get to have a peek at their personality giving them an understanding of how to approach the question the customer. Sometimes although the customers ask the same questions, the answers should be right-sized to the customer. In telemarketing, the relationship between a business organization and its customers becomes interactive thus promoting the customer’s loyalty to the business organization.

Immediate Interest

Everyone is a customer and based on observation, sales calls are rarely ignored.  A salesperson has the power to grab a customer’s attention at the instance of the call because a sales call is directed towards the individual customer unlike in mediums such as radio promotion and TV advertisement that goes broadly toward a general audience.

Round the Clock Support

Customers absolutely love a service that is available 24/7.  Some customers have inquiries popping out of their minds in the wee hours or during weekends, and telemarketing call centers mostly operate every day of the week. This also gives the customers the liberty to call whenever they want. Being there when your customers need you to add to the factors that attract their loyalty.

Boosting Your Sales

Telemarketing does work. You may offer whatever items or services you have in a hassle-free manner using this and other strategies to improve sales efficiency. One of the most beneficial aspects of telemarketing is that it allows you to get rapid results, such as sales.

Your salespeople or virtual sales associates may complete a transaction right away during telemarketing calls. It will still be dependent on the consumer, but more so on the sales agent’s ability. They must clearly explain the specifics and persuade clients to make a purchase. They must also be capable of addressing prospects’ inquiries. That is why appropriate training and a thorough grasp of what you all are selling are essential.

Helps Expand Your Brand’s Reach

Another wonderful advantage of telemarketing is the ease with which you may develop your business. It enables you to communicate with and reach out to consumers from afar. Selling from afar, far away from your business, may help you expand your sales zone and reach more customers. Having additional possible business possibilities is a huge benefit for your firm.

Telemarketing may help you expand your business’s reach not only to new clients but also to existing ones. You may sell to both new and existing customers regardless of their location. You may follow up with them and keep them informed about new products and services. Because telemarketing is easier for clients, you can keep them interested this way. You’re delivering your products and services right to their doorstep, allowing them to obtain immediate responses to their queries and concerns. If you evaluate telemarketing in detail, there are so many benefits to it as long as its best practices are properly executed by the salesperson or by the people handling the calls. In telemarketing, whoever represents your business, organization, or your company, must have the perfect knowledge to answer the wide-ranging questions of the customers.  They must also represent the company well and accurately. For all the good results to be reaped, you must sow the techniques properly.

A hand using a laptop device

A Lesson From Warren Buffett For Telemarketing In Singapore

 

Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. While there are a lot of qualities that you need to look for, perhaps the words of billionaire Warren Buffett can help you:

“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don’t have the first, the other two will kill you.” – Warren Buffet

Yes, integrity means a lot. This is the a mental and moral compass that ensures quality product and services. without it, all your efforts will not be worth it. You may have the intelligence, but if you cannot prove to your business prospects that you are reliable, then you are nowhere near generating sales leads. You may have energy, but if all you do is something apart from appointment setting, then you succeed in nothing at all. You have to build the trust of your business prospects.

Buffett understood the value of integrity. As an investments expert, he knows the abject fear of people that they will lose their money in businesses they invest in. By showing them integrity, he earned their trust, kept their money safe (not to mention growing it), and made his company the powerhouse investment firm it is today. This can be done in your telemarketing campaign in Singapore as well.

Three Ways To Grow Your Sales Leads In Singapore

Three Ways To Grow Your Sales Leads In Singapore

Singapore is certainly a country with unlimited business potential, and a lot of investors and entrepreneurs are interested in it. Think of the various selling possibilities that you can take advantage of. Still, there is the challenge of actually getting your firm a business deal or two. That is the reason why an outsourced lead generation agency is needed. After all, generating B2B leads requires some marketing skills that only a handful of entrepreneurs have. Think about appointment setting, a more involved form of generating sales leads. You need to take note of some important pointers to grow B2B leads:

thanksgiving sale cta
  1. Look at your current customers – remember, your previous customers can become your new customers, so make it a point to include them. It is especially helpful if you are using telemarketing since you can communicate better.
  2. Use the referral system – you will be surprised to know how many opportunities you can get for your campaign when you ask for referrals from your current customers. After all, they would be the first to know if anyone needed something.
  3. Make your offer clear – this is one common fault for many marketers. Too often, they would tell prospects about business offers that may not sound to have any value at all. That is why it comes as no surprise how difficult it is to generate B2B leads.

Yes, you can grow your business in Singapore. Even if you do not have the skills or experience to follow the three marketing pointers, you can always outsource the work to a good lead generation firm.

rear view of a businessman on a phone call

The Need For Telemarketing In IT Managed Services

If you are an IT managed services provider in Singapore, and you want to get more clients to come in, you will need a way to grab their attention. This is the reason for you to conduct a lead generation campaign. But you have to be sure that you are choosing the right way to do it. Depending on whether you have a marketing team or not, perhaps an appointment setting service is your type. In this case, it will also be necessary look for ones that can use a variety of communication mediums, like social media or telemarketing. This is all for the sake of you generating sales leads.

Of course, the idea of outsourcing the work can raise the eyebrows of a few of you out there. Still, this is a necessity. As IT professionals, you may not be familiar with the intricacies of calling prospects on the phone, so you might not be able to handle the task. If we put this in the Singaporean perspective, it will be better to just leave the job to professionals who know how to generate B2B leads better. There are other factors to be considered, like cost and efficiency, but the important point here is that generating sales leads requires professional help. Of course, you still have to choose which B2B leads generation service provider you should be working with.

There are plenty of them around, but you can be sure that only a few of them will need what you have. Good appointment setters can help your IT managed services to grow.

A company building

Generating VoIP Leads For Singapore’s Businesses

The internet is truly defining the way business in Singapore is being done. From data storage to transfer, it has increased the flexibility and capabilities of the businesses to thrive. The internet also gave birth to VoIP (Voice over Internet Protocol). VOIP providers can provide businesses with a more affordable means to communicate. This is a great aid for business owners – if they know such a service exists. That is why a lot of lead generation for telecommunication companies is being conducted. The aim here is to convert prospects into VoIP leads. Getting such telecom leads is very important in marketing.

Conducting a lead generation campaign requires that you use all means of communication possible. This is important, since we need to maximize our ability to talk and negotiate with business prospects. This can be a bit challenging if the specific task is in appointment setting. The challenge here is in choosing which tool to use. There are a variety of them available. For example, we have social media marketing, telemarketing, email campaign, as well as print advertising.

All of these have its strengths and weaknesses, but since telemarketing can be a good choice, especially if we need to get results fast, as well as additional flexibility that talking on the phone brings. Besides, as a VoIP provider, you ought to show your prospects that your system is good. So what better way to do that than to give them a call, right?

Yes, there is a need for lead generation for VoIP providers. One just needs the best medium to make it work.

A telemarketer woman

Why Patient Telemarketers Win Out in Telemarketing-And How to be Like Them

Patience is important in B2B telemarketing since results won’t just happen as soon as we would like them to.  Imagine you are a professional telemarketer very eager to make a sale yet your prospect says “NO” or “NOT NOW.”  You become disappointed.  What you must realize is that your success or failure is a choice.  There is nothing you can do to push these people to buy from you at that very moment.  Sit back and wait it out.  Give your prospects a week or two to decide.  You can make a follow-up call or send them an email.  The point here is, you can learn the art of patience and you can be successful if you choose to.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

One of the most admirable characteristics of the most successful telemarketers today is patience. This simply means, these marketers learn to work hard and do things over and over again until they get the results they want.  In this blog, I will share just a few ways to help you be like them.  Understand them and see if you qualify.

  • Patient telemarketers stick with all their goals yet they don’t expect them to happen overnight. They know that time is their best asset and that all their goals can be achieved as long as they give themselves a realistic time frame.
  • Patient telemarketers are not easily discouraged by momentary delays. They make use of this idle time to reevaluate themselves and to work on other important tasks.  For example, they try to nurture the relationships they have with their prospects through social media or email.  They do more research and improve their calling scripts to be more effective.
  • Patient telemarketers are not “pushy”. They don’t urge prospects to decide right away.
  • Patient telemarketers plan their calls. They think well before they act, listen well before they speak, and research well before they cold call.  Consequently, they make wise and sound decisions.

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

Practicing patience is important not only in telemarketing but also in B2B lead generation and B2B appointment setting.  Remember business is a process and it takes time (sometimes longer time).  Hang back and wait patiently. And when the perfect day comes your way, just grab it.

An asian callcenter agent

Do Your Telemarketing Properly Or Not At All

Telemarketing is the same with social media marketing, content marketing, or even advertisements. If you plan to use telemarketing or cold calling for your Singapore lead generation marketing campaign, then learn to do it properly, or else you will be wasting your time with a largely ineffective tool.

The best way to utilize telemarketing for your lead generation processes in Singapore is to hire a reliable professional telemarketing company to do the cold calling for you. This way, you don’t have to worry about sending in someone without enough experience or the proper tools. If, however, you decide to do the cold calling yourself (or plan to hire a team of your own), you need to be fully prepared before you start to do any sort of cold calling. Just having a telephone isn’t enough. While you might make it work somewhat, you’ll end up with a lot of missed business opportunities and a lot of frustrated b2b telemarketers and sales representatives.

You need to prepare the right equipment for your telemarketers. Even if it’s not high end technology, make sure your equipments are capable of sustaining continuous, heavy duty use; if not, it could cost you thousands of dollars having to replace everything frequently. Prepare your telemarketing script. If you don’t know how to write one, there are forums, blogs, and articles online that can help you write one for your company. Set aside a place for your b2b telemarketers so that they can concentrate on their calls. The room should not be noisy or else they won’t hear their business lead prospects, but it shouldn’t be too quiet or they could easily get bored and lose motivation.

Being prepared will save you a lot of headaches in the future. If you want to do telemarketing in Singapore, then do it well or don’t do it at all.

A market icon

Four Important Characteristics Of A Good Niche Market

Niche marketing is most effective in finding qualified business leads when the chosen market is properly researched. To find a niche market that will lead to better profitability, the chosen niche must have the following characteristics:

– A lot of keyword variations.

If the chosen niche allows you to use a lot of different keywords, creating quality content to attract your target business leads won’t become such a chore. For better success, hiring an expert lead generation firm that is knowledgeable in content marketing would surely improve the results of your sales leads generation campaign. Furthermore, a diverse set of keywords to choose from will significantly improve your inbound marketing campaign because it helps your company website show up in long-tail search queries and become more visible on search engines.

– Keywords that have a high monthly search volume (at least on Google, but ideally on other search engines as well).

Unless a set of keywords has a high monthly search volume, it wouldn’t be a very profitable niche to explore. Keywords that have high search volume—especially for keywords of intent—mean that there is a real need in the market that you can provide a solution to. This also leads to more successful b2b appointment setting campaigns due to the large number of queries.

– Low competition.

A low competition rate for a set of keywords means that you will have a better chance of getting business appointments with your target b2b sales leads because there are few other service providers offering similar services to yours. Utilizing a well-targeted b2b telemarketing campaign will also result in high-quality business sales leads for your business that would be much easier to convert.

– Ignites your passion

Last but absolutely not least, you have to make sure that the niche you choose is one that you are truly passionate about, or at least, one that you can easily maintain creating content for until the next decade or so.

There are free applications available to help you choose the best niche market to do business in, but for the best and most comprehensive report regarding your chosen niche, it is best to hire an experienced b2b lead generation company. These firms employ SEO specialists who will help you gauge the suitability of your market. Furthermore, you will have easy access to a complete team of lead generation specialists skilled in using various marketing methods.