For a lot of companies, niche marketing can be a very effective tool in getting more business coming into your firm. It has a lot of applications in various industries, including those in the lead generation business. Think about it, regardless of what marketing medium you use, be it social media or telemarketing, you will need to know whether you are reaching out to the right audience. Being able to tailor your products or service to potential clients can make all the difference in your campaign to generate B2B leads. But really, how can you be sure that what you are doing is right? Luckily, there are three easy tips to remember when you try niche marketing:
- Address the needs of the market – yes, this is the first rule that you must remember. Being able to tailor your lead generation service to a specific industry can help improve your chances of getting potential clients. For example, you can offer lead generation services to companies that have marketing teams of their own, while you can also offer appointment setting services to those who have none. Such level of personalization maximizes your company’s ability to capture more clients. It will also help you save on costs since what you do can use more localized, and usually, cheaper, marketing mediums to get your customers. For example, you can hire a local telemarketing team to do the job for you.
- Know the language – you need to know what is the language spoken in the niche you wish to enter. Remember, you need to sound and be part of the community. Failure to consider the nuances of the locality may bring negative, if not hilarious results. Remember Electrolux? One of the biggest makers of vacuum cleaners in Europe tried to enter the US market with the tagline “Nothing sucks like Electrolux”. Innocent enough, but caused a complete fiasco with the Americans. You also need to be careful when translating into another language, lest you make the same “finger-lickin’ good” mistake of KFC in China – the Chinese characters read “eat your fingers off”.
- Test the waters – even if you see no competitors in the market, it does not mean that you have just found a gold mine. More likely than not, many of your competition have tried entering the market but were unable to penetrate. It does not mean that you should just give up. Who knows, you might have something that the market is looking for. Try examining your competition. See how they tried to market their products and services. What you learn from them can help you craft a better marketing plan. And always try testing the market before you fully roll-out, tweaking out any areas of improvement. This is an essential precautionary step.
These are just a few of the many tips that you can use when you want to try entering a niche market. As long as you follow them carefully, you will be able to work in this market better. Who knows, this might be the best investment you can make in marketing.