From Executives to CxOs: How to Reach and Engage Different ABM Buyers

ABM is built on personalized, one-on-one connections with the right stakeholders. With today’s buying process involving multiple decision makers, it’s important to equip your team with the data, tools and resources needed to engage different buyers effectively.

Learn more about the 4 key ABM buyers every B2B organization should engage with and how to craft effective sales messages tailored to each contact’s role. This is a must-attend session for anyone looking to take their ABM strategy to the next level.

The speaker

Melody Esteban works closely with the content marketing and client services team of Callbox. Her works include Callbox eBooks, whitepapers, brochures, case studies, and more.

Here’s what you can learn:

  • How to identify and profile the different ABM buyers
  • How to tailor your messaging and sales process to the needs of different decision-makers
  • Actual cold calling scripts and email templates tailored for each buyer persona

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