As marketers, we are hard pressed to find the best approaches in acquiringquality B2B sales leads.
It’s not always an easy task as it demands a lot in terms of productivity. Unless you want to settle for a mediocre B2B lead generation campaign, increasing your productivity is essential for producing leads with better chances of converting.
Bathrooms.com Digital Marketing Manager Adam Cassar has the right productivity “lifehacks” just for you:
Page speed checker
Need to make your site go faster? The page speed tools plugin for Chrome will show you how even if you know next to nothing about web development.
Once you’ve installed the plug-in, go to any page on your site and hit F12. This will bring up the chrome dev console with a new page speed tab. Tab over to it and hit the start analyzing button. The plug-in will do its thing and then give you a list of changes you can make to your website to enhance the speed of said page. Ping it over to your developers and you’re done. With luck, you can get the pages loading a lot faster with some basic changes.
Google analytics shortcuts
Compared to any other analytics platform I’ve ever used, GA (Google Analytics) tops the list in terms of usability. Perhaps as a consequence of that, I seem to spend a lot of my day opening and closing nav menus or digging through a few hundred redundant custom reports to get to the ones I need. Sound familiar?
Instead of spending lots of time switching between tabs in GA to get to the reports you need, use the shortcuts menu. Go to the GA reports you use a lot and hit the shortcut button and hey presto – all your most useful reports in one menu.
Remember the Milk
I have a memory like a goldfish, and yet I have many, many things to keep track of. To help me out of this impossible situation I use Remember the Milk. It’s the most genuinely useable to do list I’ve ever had (and I’ve tried and failed at many), it’s free, and I can access it from anywhere. What’s not to like?
Some alternative task management tools are Todoist, Any.do and Wunderlist.
Try out these suggestions and see if there are any positive results. You can also try hiring a B2B lead generation company to help you drive traffic using a wide range of advanced marketing applications and techniques.