Medical appointment scheduling, diagnostic software, medical database software, medical equipment planning software, etc. These technologies are important to all medical practices to address the needs of all healthcare stakeholders and provide healthcare assistance to everyone.
Many medical software companies strive to develop high-quality software to improve the quality of care for their patients. With too much medical software available in the market, many doctors, clinics, hospitals, etc are having a hard time looking for the right software for their business.
Here are 6 marketing ideas to sell a medical software.
Explore our Services: Healthcare Lead Generation Services in Singapore and APAC
#1. Email marketing
This is an effective way of bringing new leads for many healthcare providers. It is also their most preferred method of communication with their clients.
According to MedData Medical Technology Marketing Industry Trends Report, 62% of physicians and other healthcare providers communicate via email 
, and 75% of them use smartphones, tablets, and other mobile devices to check their emails.
Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’
#2. Mobile Marketing Campaign
Almost everyone has a mobile device. Doctors, physicians, and other healthcare providers don’t just use mobile devices to check their emails. They also use it to research for information on how to improve their services.
How to make your mobile marketing campaign effective?
- Have a responsive website
- Make “About” and “Contact Us” pages accessible for mobile audience
- Make phone number and email address easily accessible on your website
- Create easy sign-up forms (with not so much information to fill in).
Read more: Healthcare Marketing: Selling Products and Services, Creating Awareness
#3. Publish quality content
New contents publish every day is not effective if you don’t produce good articles. High-quality content should contain in-depth information about your niche specific to your target audience.
How to create an effective content?
- Know your target audience
- Brainstorm for topics (make sure it should be within your niche)
- Identify popular keywords your audience uses
- Promote your content
Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]
#4. Create videos
A one or two-minute video about how your product works for audience engagement will do. What to include?
- Product breakdown
- Benefits your audience will get
TIP: You can create an animated video that tells stories about how your software makes the life of your customer easy.
Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]
#5. Host Business Events
In today’s marketing world, you have to be competitive to stand out. Hosting a memorable event creates a lasting impression for your company by allowing them to experience your product firsthand. Event marketing is a good way to:
- Promote brand awareness
- Make connections
- Build relationship
- Gain the trust of your prospective customers
- An opportunity to generate new leads for your business
Explore our Services: Event Marketing Services in Singapore and APAC
#6. Develop Referral program
Marketing referrals are a good way to gain new customers. Physicians, doctors, and other healthcare providers have different organizations and are familiar with each other. Reach out to your previous and current clients and ask if they have friends, colleagues, or family members who are looking for medical software, or if not, ask if they can provide word of mouth to them.
Here are more articles on software marketing:
- The Many Ways of Selling Your ERP Software Products
- Low-Quality Leads: Huge Potential Nightmare of Software Marketers
Whether be it hiring good developers or having great marketing and sales team, the secret behind every successful software company lies in its marketing strategies and the people behind it. If you’re looking for an expert company with the right strategies and the right people to effectively sell your medical software, consider partnering with Callbox.
Since 2004, Callbox has been at the forefront of the software industry as a leading B2B lead generation service provider in the Asia-Pacific (APAC) region.
With our specialized expertise in telemarketing and appointment-setting services, bolstered by our multi-touch multi-channel approach and AI-powered tools, we drive business growth and are dedicated to helping your business reach, acquire, and nurture target prospects, ultimately converting them into valuable clients.
Boost your business growth and medical software sales with quality leads and secured appointments. Contact us!
