Medical appointment scheduling, diagnostic software, medical database software, medical equipment planning software, etc. These technologies are important to all medical practice to address the needs of all healthcare stakeholders and provide healthcare assistance to everyone.
Many medical software companies strive to develop high-quality software to improve the quality of care for their patients. With too many medical software available in the market, many doctors, clinics, hospitals, etc are having a hard time looking for the right software for their business.
Here are 6 marketing ideas to sell a medical software.
#1. Email marketing
This is an effective way of bringing new leads for many health care providers. It is also their most preferred method of communication with their clients.
According to MedData Medical Technology Marketing Industry Trends Report, 62% of physicians and other health care providers communicate via email 
and 75% of them use smartphones, tablets, and other mobile devices to check their emails.
Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’
#2. Mobile Marketing Campaign
Almost everyone has a mobile device. Doctors, physicians, and other healthcare providers don’t just use mobile devices to check their emails. They also use it to research for information on how to improve their services.
How to make your mobile marketing campaign effective?
- Have a responsive website
- Make “About” and “Contact Us” pages accessible for mobile audience
- Make phone number and email address easily accessible in your website
- Create easy sign-up forms (with not so much information to fill in).
Read more: Healthcare Marketing: Selling Products and Services, Creating Awareness
#3. Publish quality content
New contents publish every day is not effective if you don’t produce good articles. High-quality contents should contain in-depth information about your niche specific for your target audience.
How to create an effective content?
- Know your target audience
- Brainstorm for topics (make sure it should be within your niche)
- Identify popular keywords your audience use
- Promote your content
Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]
#4. Create videos
A one or two-minute video about how your product works for audience engagement will do. What to include?
- Product breakdown
- Benefits your audience will get
TIP: You can create an animated video that tells stories about how your software makes the life of your customer easy.
Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]
#5. Host Business Events
In today’s marketing world, you have to be competitive to stand out. Hosting a memorable event creates a lasting impression for your company by allowing them to experience your product first hand. Event marketing is a good way to:
- Promote brand awareness
- Make connections
- Build relationship
- Gain trust of your prospective customers
- An opportunity to generate new leads for your business
#6. Develop Referral program
Marketing referrals is a good way to gain new customers. Physicians, doctors, and other healthcare providers have different organizations and are familiar with each other. Reach out to your previous and current clients and ask if they have friends, colleagues or family members who are looking for medical software or if not, ask if they can provide a word of mouth to them.
Here are more articles on software marketing:
- The Many Ways of Selling your ERP Software Products
- Low Quality Leads: Huge Potential Nightmare of Software Marketers
Whether be it hiring good developers or having great marketing and sales team, the secret behind every successful software companies lies in its marketing strategies and the people behind it.
