It’s been losing its magic in more recent years, but the classic ones – they just never die. All the same, we all have our favorite Disney movies, the ones we saw when we were too young to understand, or the ones we saw when we were already old enough but needed to be young again.
It’s the life lessons that stick (although sometimes the cheesy romance gets in the way) and some of the great quotes have been our guide in making sure the child within us will always triumph over our selfish, adulterated desires.
This walk down the memory lane may just be what you need to give you “a whole new world” in marketing:
Sometimes the right path is not the easiest one. (Grandmother Willow in Pocahontas, 1995)
Hard-earned success is sweeter. No one ever said everything’s going to be easy, but as long as you’re doing what you think is right, it will be worth the working hours.
- Always let your conscience be your guide. (Pinocchio in Pinocchio, 1940)
Marketing is an industry of human behavior, emotions, and everything in between. Whatever your individual or business goals may be, there should always be a binding willingness for nobility. People may not see it when your nose grows longer, but ethics and moral principles alone should make you think twice.
- The seaweed is always greener in somebody else’s lake. (Sebastian in The Little Mermaid, 1989)
This quote has always been regarded as intriguing because it could mean several things. In a nutshell, though, it pertains to contentment and self-satisfaction. Just because others possess something you don’t have doesn’t mean they’re better than you are. Believe in your own qualities and focus on what you can do instead.
- A single grain of rice can tip the scale. (The Emperor of China in Mulan, 1998)
Marketing may be about influencing a large group of people, but it’s still basically a matter of inter-personal persuasion. It’s always the small, overlooked details that affect the overall impact and make the difference in a campaign.
- Even miracles take a little time. (Fairy Godmother in Cinderella, 1950)
There are companies who triumph overnight by sheer dumb luck, but most of us have to go the longer route. It’s better, in a way; if you invest time in something you’ve worked hard for, chances are, its success will also be long-lived.
- All it takes is faith and trust. (Peter Pan in Peter Pan, 1953)
It’s always commendable to put all your efforts into your work, but doing your best isn’t enough – you, and everyone around you, also need to believe in what you do, otherwise there’s no point in trying.
- Hakuna Matata. (Timon and Pumbaa in The Lion King, 1994)
It means “no worries”. Who doesn’t want a problem-free philosophy?