Case Study

Ongoing ABM Campaign Lifts Potential ARR by $785K for FinTech SaaS Firm

Client

Fintech

Singapore

HQ: Singapore

Lead Generation, Appointment Setting

Target Market

SG, MY

Manufacturing, Wholesale Trade, Retail Trade

Procurement Manager, Sourcing Manager, Accounts Receivable Manager, Accounts Payable Manager, Controller, Managing Director, CFO, IT Manager, CIO, CTO

181

Sales-Qualified Leads

223

Marketing-Qualified Leads

4,978

Accounts Touched

Launched an account-based appointment setting campaign to support the Client’s ABM customer acquisition efforts
Enhanced the quality and quantity of information about the Client’s target accounts and decision makers
Added more than $780,000 in new ARR into the Client’s sales pipeline

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