Accounting SaaS Scales Pipeline Growth in Singapore with Callbox
Sales-qualified Leads
94
Marketing-qualified Leads
138
New Linkedin Connections
312
Industry
Software/SaaS
Location
Singapore, Australia, New Zealand, United Kingdom, United States, Canada
Headquarters
New Zealand and United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Small Business, Finance, Accountants and Bookkeepers, Hospitality, Construction
Target Contacts
CFOs, Finance Directors, Heads of Accounting, Business Owners, Operations Manager
The Client
The client is a global provider of cloud-based accounting software designed to help businesses manage finances, reporting, invoicing, and compliance through a scalable digital platform.
The Challenge
Despite strong brand recognition globally, the client faced challenges scaling predictable pipeline growth in Singapore’s highly competitive accounting software market. In-house efforts were primarily inbound-driven, limiting reach to businesses actively searching for solutions while leaving high-potential accounts untapped.
