Complete Results
Key Highlights
- Successfully executed a 6-month, three-pillar client acquisition program for a Singapore-based software automation testing vendor.
- Enabled the Client to move beyond a referral-dependent new client acquisition model and build a proactive, multi-market APAC outbound engine — with technically credible, pain-led outreach that cut through the noise with senior engineering decision-makers across five markets simultaneously.
- Delivered 61 qualified product demo appointments across a verified APAC engineering contact database — demonstrating how a structured client acquisition program drives consistent new business growth for a niche software testing vendor competing in a technically sophisticated buyer market.
About the Client
Headquarters
Singapore
Industry
SaaS
Location
Singapore
Target Audience
Decision Makers
CTOs, VP of Engineering, Heads of QA and Test Automation, DevOps Leads, Software Engineering Directors, IT Directors, Heads of Digital Transformation
Industries
Financial Services and Fintech, Technology and SaaS, Telecommunications, E-Commerce and Retail Technology, Healthcare Technology, Government and Public Sector
Locations
APAC-wide
The Client
A Singapore-headquartered software automation testing tool vendor offering an AI-powered test automation platform designed for enterprise software engineering and DevOps teams. Their platform covers automated test case generation, regression testing, CI/CD pipeline integration, API and performance testing, and QA analytics — built to reduce manual testing overhead, accelerate release cycles, and improve software quality across complex, multi-platform enterprise environments. With a growing Singapore client base, the Client engaged Callbox to drive structured client acquisition across APAC.
The Challenge
Despite a well-regarded AI-powered test automation platform and strong Singapore adoption, the Client had no dedicated outbound function to drive new client acquisition beyond referrals and network introductions — leaving APAC growth targets consistently out of reach. With a small sales team focused entirely on account management and renewals, proactively reaching new enterprise accounts across multiple markets had become the Client’s most pressing growth challenge.