Case Study
Automation Testing Vendor Acquires APAC Clients with Callbox
Client
SaaS
Singapore
HQ: Singapore
Lead Generation, Appointment Setting
Target Market
APAC-wide
Financial Services and Fintech, Technology and SaaS, Telecommunications, E-Commerce and Retail Technology, Healthcare Technology, Government and Public Sector
CTOs, VP of Engineering, Heads of QA and Test Automation, DevOps Leads, Software Engineering Directors, IT Directors, Heads of Digital Transformation
61
SQLs
119
MQLs
54
Webinar Registrations
- Successfully executed a 6-month, three-pillar client acquisition program for a Singapore-based software automation testing vendor.
- Enabled the Client to move beyond a referral-dependent new client acquisition model and build a proactive, multi-market APAC outbound engine — with technically credible, pain-led outreach that cut through the noise with senior engineering decision-makers across five markets simultaneously.
- Delivered 61 qualified product demo appointments across a verified APAC engineering contact database — demonstrating how a structured client acquisition program drives consistent new business growth for a niche software testing vendor competing in a technically sophisticated buyer market.
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