Callbox ABM Powers Fintech Firm’s Successful AU and NZ Expansion
The Client
The Client is a multinational fintech company that focuses on online payment systems globally, replacing traditional paper methods with electronic options. They offer various services, including technology solutions for mobile, in-app, and online payments, as well as working capital, P2P payments, invoicing, financing, and gateway services, Additionally, they act as a payment processor for online vendors and levy fees for their services.
The Challenge
The Client recognized the need to update their customer acquisition strategies to remain competitive and regain momentum, especially for their expansion in AU and NZ.
They had relied on traditional marketing methods like media ads, word of mouth, and referrals, but the impact of online marketing platforms over the past decade caused a decline in their customer base.