Complete Results
Key Highlights
- Completed a 6-month Lead Generation and Appointment Setting program for a multinational fintech company.
- Seamlessly worked outbound program activities that opened opportunities for the Client to engage interested prospects in AU and NZ.
- Reached key objectives in terms of best-fit accounts and highly qualified prospects delivered.
About the Client
Headquarters
Singapore
Industry
Financial Technology
Location
Marina Bay, Singapore
Target Audience
Decision Makers
CFOs, CTOs, CIOs, COOs, Finance Managers, Procurement Managers, IT Managers
Industries
Fintech, Banking, Financial Services
Locations
Australia, New Zealand
The Client
The Client is a multinational fintech company that focuses on online payment systems globally, replacing traditional paper methods with electronic options. They offer various services, including technology solutions for mobile, in-app, and online payments, as well as working capital, P2P payments, invoicing, financing, and gateway services, Additionally, they act as a payment processor for online vendors and levy fees for their services.
The Challenge
The Client recognized the need to update their customer acquisition strategies to remain competitive and regain momentum, especially for their expansion in AU and NZ.
They had relied on traditional marketing methods like media ads, word of mouth, and referrals, but the impact of online marketing platforms over the past decade caused a decline in their customer base.