Callbox Brings the Sunshine to Sales Lead Generation [CASE STUDY]

Callbox Brings the Sunshine to Sales Lead Generation

43
Sales Appointments
160
MQLs
230+
Net New Prospects
Industry
Electricity Retailer
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia
Target Industries
SME, all types except competitors
Target Contacts
Business Owners, Directors, Managers

Highlights

  • Successfully launched a fully managed lead generation and appointment setting campaign
  • Secured qualified sales meetings for the Client's reps with potential customers
  • Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data

The Client

The Client is a new electricity retailer based in Sydney. The Client is rapidly hitting the Australian market with their integrated energy solutions. The current lead generation campaign they are running with Callbox is beaming with rays of potential in providing full energy service to Australian consumers.

Summary

The initial, single seat campaign period was launched in July. The main call objective was to set a face-to-face appointment for the Client with prospects bearing the discussion on the best solutions to lower down energy bills. The initial production generated 28 leads. This impressive production of leads from the initial period of calling inspired enough trust and confidence from the Client that they recommended our service to their sister company, a Clean Energy Regulator service provider. Callbox worked well and delivered the same amount of hard work and professionalism to the latter which resulted to a very good number of leads of 150, and renewal for another campaign contract.

The second part ran with 3 calling agents, and added 3 more campaigns which the Client branded as “special campaigns”, generating a total of 79 leads which finished with 96 leads. All these were achieved through the collaborated resources of both the Client’s sales team who drove so much vigor in sharing knowledge with the callers, coupled with Callbox’s multi-channel marketing processes.

  • Month 1: 28 Leads
  • Month 2: 79 Leads
  • Month 3: 96 Leads

Results

This leading energy retailer is taking delectation on each campaign month that we run for them. They value each lead delivered to them by the calling team and take pride in the glowing work relationship they have with Callbox.