Complete Results
Sales Appointments
40
MQLs
191
Records Profiled
15,344
Key Highlights
- Successfully launched a fully managed lead generation and appointment setting campaign
- Secured qualified sales meetings for the Client's reps with potential customers
- Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data
About the Client
Headquarters
Singapore
Industry
Financial
Location
Hong Kong
Target Audience
Decision Makers
HR Managers, Finance Managers
Industries
Corporate Benefit, Corporate Risk Insurance
Locations
Singapore
The Client
The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea.
The Challenge
The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking prospects of S$20M companies. In order to increase the volume and value of sales, the Client needed to build an intelligent prospecting campaign focused on sales-ready prospects. Since it lacked commercially available data to support this activity, the Client partnered with Callbox to segment its market and create a database of targeted prospects.