Case Study

ERP Vendor Scales APAC Pipeline with Callbox Telemarketing

52
SQLs
98
MQLs
11%
No-Show Rate
  • Successfully executed a 6-month, two-pillar lead generation and appointment setting program for a Singapore-based ERP software vendor, using telemarketing as the primary outreach channel.
  • Enabled the Client to move beyond a Singapore-focused, referral-dependent pipeline and build a structured APAC-wide outbound engine.
  • Delivered 52 qualified ERP discovery appointments, 98 MQLs, and an 11% no-show rate across a verified multi-market APAC contact database — demonstrating that telemarketing, when deployed as part of a coordinated multi-channel program, remains one of the most effective channels for driving high-consideration ERP sales conversations at scale.

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