Complete Results
Key Highlights
- Successfully executed a 6-month, two-pillar lead generation and appointment setting program for a Singapore-based ERP software vendor, using telemarketing as the primary outreach channel.
- Enabled the Client to move beyond a Singapore-focused, referral-dependent pipeline and build a structured APAC-wide outbound engine.
- Delivered 52 qualified ERP discovery appointments, 98 MQLs, and an 11% no-show rate across a verified multi-market APAC contact database — demonstrating that telemarketing, when deployed as part of a coordinated multi-channel program, remains one of the most effective channels for driving high-consideration ERP sales conversations at scale.
About the Client
Headquarters
Singapore
Industry
ERP Software
Location
Singapore
Target Audience
Decision Makers
CFOs, Finance Directors, CEOs and MDs, COOs and Operations Directors, CTOs and IT Directors, ERP Project Managers
Industries
Financial Services, Manufacturing and Distribution, Professional Services, Wholesale and Retail, Construction and Engineering
Locations
Singapore, Malaysia, Indonesia, Australia, Hong Kong
The Client
A Singapore-headquartered ERP software vendor offering cloud-based and on-premise ERP platforms with deep compliance capabilities — including GST reporting, IRAS InvoiceNow e-invoicing, CPF payroll integration, and multi-currency financial management — to mid-market and enterprise organisations across Singapore and the broader APAC region. With a strong domestic delivery track record, the Client identified Malaysia, Indonesia, Australia, and Hong Kong as strategic expansion markets and engaged Callbox to build a structured outbound pipeline across all five markets simultaneously.
The Challenge
A Singapore-based ERP software vendor had built a well-regarded platform with genuine depth in Singapore-specific compliance — GST reporting, IRAS InvoiceNow e-invoicing, CPF payroll integration, and multi-currency financial controls — but new business growth beyond Singapore had stalled. The internal sales team had no dedicated outbound function and no experience running structured multi-market outreach across APAC. Opportunities in Malaysia, Indonesia, Australia, and Hong Kong were being left entirely untouched, while competitors with larger sales teams were actively pursuing the same mid-market and enterprise accounts the Client had identified as priority growth targets.