Case Study
ERP Vendor Scales APAC Pipeline with Callbox Telemarketing
Client
ERP Software
Singapore
HQ: Singapore
Lead Generation, Appointment Setting
Target Market
Singapore, Malaysia, Indonesia, Australia, Hong Kong
Financial Services, Manufacturing and Distribution, Professional Services, Wholesale and Retail, Construction and Engineering
CFOs, Finance Directors, CEOs and MDs, COOs and Operations Directors, CTOs and IT Directors, ERP Project Managers
52
SQLs
98
MQLs
11%
No-Show Rate
- Successfully executed a 6-month, two-pillar lead generation and appointment setting program for a Singapore-based ERP software vendor, using telemarketing as the primary outreach channel.
- Enabled the Client to move beyond a Singapore-focused, referral-dependent pipeline and build a structured APAC-wide outbound engine.
- Delivered 52 qualified ERP discovery appointments, 98 MQLs, and an 11% no-show rate across a verified multi-market APAC contact database — demonstrating that telemarketing, when deployed as part of a coordinated multi-channel program, remains one of the most effective channels for driving high-consideration ERP sales conversations at scale.
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