
Callbox Supports Events Services Provider Growth
The Client
The Client, established in 2008, is a global leader in event organization that hosts 100+ B2B and B2B2C events annually across multiple industries, including food, agriculture, fashion, digital, security, and construction.
The Challenge
The Client, a renowned retail event organizer, is expanding to APAC and requires support in generating leads and driving attendance. They aim to target businesses that sell directly to consumers by outsourcing lead generation and event marketing to Callbox. The strategy focuses on database development and telesales to boost attendance and engagement.