Full-Funnel Digital Marketing Powers B2B Tech Growth
MQLs
72
SQLs
36
Sales Appointments Set
44
Industry
Information Technology
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore and Southeast Asia
Target Industries
Technology, Financial Services, Logistics and Supply Chain, Professional and Business Services
Target Contacts
CEOs, CIOs, CTOs, Heads of IT, Heads of Digital Transformation, IT Directors, Technology and Operations Leaders
The Client
The client is a Singapore-based B2B technology company delivering enterprise-grade IT solutions to organisations across Southeast Asia. While the company had strong technical capabilities and an established customer base, it needed support scaling digital demand generation and converting marketing activity into measurable revenue opportunities.
The Challenge
The client relied heavily on referrals, sales-led outreach, and fragmented digital efforts to drive new business. While internal teams managed branding and basic campaigns, they lacked the bandwidth and specialised expertise to consistently generate qualified leads across search, email, and LinkedIn.
