
How Callbox Drove APAC Expansion for a Digital Advertising Firm
The Client
The Client is a leading digital advertising and delivery platform in Asia and parts of Europe, offering a wide range of food, groceries, and more quickly and conveniently. Through technology and operational efficiency, they are driving the growth of quick commerce (q-commerce) in the said regions, partnering with retail networks and running cloud stores to offer more than just food delivery. Launched in Singapore in 2014 as a food delivery service, they are Asia’s largest food and grocery delivery network.
The Challenge
The Client runs a digital advertising platform that connects brands with a large user base through a mobile app. As a leading food delivery service, the platform uses detailed consumer data, including purchase behaviors, food preferences, and engagement metrics. To expand their advertising reach in the competitive APAC market, the Client has opted to outsource to Callbox for more precise lead generation and targeting of potential customers.