Complete Results
Key Highlights
- Successfully executed a 6-month outbound lead generation program for a US-based HR SaaS provider targeting Singapore and APAC.
- Increased brand awareness and stakeholder engagement across multiple channels, including voice, email, and LinkedIn, among Singapore's key enterprise sectors.
- Enabled the client to build a fully active regional pipeline from scratch, forging valuable connections with senior HR and operations decision-makers and positioning their HCM platform as a credible solution in a new market.
About the Client
Headquarters
Texas, USA
Industry
SaaS
Location
USA
Target Audience
Decision Makers
Chief Human Resources Officers (CHROs), HR Directors, VP of Human Resources, Chief People Officers (CPOs), Chief Operating Officers (COOs), IT Directors overseeing HR Systems, Heads of Talent Acquisition, Payroll Managers, Finance Directors
Industries
Financial Services, Manufacturing and Distribution, Logistics, Business Products and Services, Information Technology
Locations
APAC-wide
The Client
The client is a US-based SaaS company offering an AI-powered human capital management platform built for growing enterprises. Their solution streamlines workforce planning, payroll, performance management, and employee lifecycle operations on a single cloud-based system.
The Challenge
Despite offering a well-regarded HCM platform back home, the client had little traction in Singapore. Their internal sales team lacked the regional expertise, the right contact data, and the bandwidth to consistently prospect and engage decision-makers in a competitive, relationship-driven market like Southeast Asia.