Case Study
Callbox Fills Revenue Gap for HR SaaS Firm in APAC
Client
SaaS
USA
HQ: Texas, USA
Lead Generation, Appointment Setting
Target Market
APAC-wide
Financial Services, Manufacturing and Distribution, Logistics, Business Products and Services, Information Technology
Chief Human Resources Officers (CHROs), HR Directors, VP of Human Resources, Chief People Officers (CPOs), Chief Operating Officers (COOs), IT Directors overseeing HR Systems, Heads of Talent Acquisition, Payroll Managers, Finance Directors
112
Sales-Qualified Appointments
198
MQLs
530+
New LinkedIn Connections
- Successfully executed a 6-month outbound lead generation program for a US-based HR SaaS provider targeting Singapore and APAC.
- Increased brand awareness and stakeholder engagement across multiple channels, including voice, email, and LinkedIn, among Singapore's key enterprise sectors.
- Enabled the client to build a fully active regional pipeline from scratch, forging valuable connections with senior HR and operations decision-makers and positioning their HCM platform as a credible solution in a new market.
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