Callbox Fills Revenue Gap for HR SaaS Firm in APAC
Sales-Qualified Appointments
112
MQLs
198
New LinkedIn Connections
530+
Industry
SaaS
Location
USA
Headquarters
Texas, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
APAC-wide
Target Industries
Financial Services, Manufacturing and Distribution, Logistics, Business Products and Services, Information Technology
Target Contacts
Chief Human Resources Officers (CHROs), HR Directors, VP of Human Resources, Chief People Officers (CPOs), Chief Operating Officers (COOs), IT Directors overseeing HR Systems, Heads of Talent Acquisition, Payroll Managers, Finance Directors
The Client
The client is a US-based SaaS company offering an AI-powered human capital management platform built for growing enterprises. Their solution streamlines workforce planning, payroll, performance management, and employee lifecycle operations on a single cloud-based system.
The Challenge
Despite offering a well-regarded HCM platform back home, the client had little traction in Singapore. Their internal sales team lacked the regional expertise, the right contact data, and the bandwidth to consistently prospect and engage decision-makers in a competitive, relationship-driven market like Southeast Asia.
