Case Study
Integrated Campaign for UK’s Leading Workflow Automation Solution
Client
IT, Software
London
HQ: London
Lead Generation, Appointment Setting
Target Market
Worldwide
Police, Fire Services
IT Managers, ICT, CIOs, HOD ITs, IT Directors
15
SQL
412
Positive Contacts
38
Follow-ups
- With two weeks left in the project, Callbox proposed an integrated two-phase campaign to make a shift from event invitation to lead generation marketing to which the client agreed.
- Throughout the campaign, Callbox communicated regularly with the Client through PipelineCRM, which allowed the Client to monitor campaign progress in real-time.
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