Case Study
How SG Managed Cloud Firm Books 128 Enterprise Appointments
Client
Information Technology / Cloud Computing
Singapore
HQ: Singapore
Lead Generation, Appointment Setting
Target Market
Singapore
Financial Services and Banking, Government and Public Sector, Healthcare and MedTech, Manufacturing and Industrial, Logistics and Supply Chain, Technology and SaaS, Real Estate and Construction
Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Digital Officers (CDOs), Heads of Enterprise Architecture, Chief Information Security Officers (CISOs), VP of Cloud and Infrastructure, IT Directors, Heads of Digital Transformation, Cloud Operations Managers, IT Procurement Directors
128
SQAs
195
MQLs
94
LinkedIn Connections
- Successfully executed a 12-month, three-pillar lead generation, appointment setting, and event marketing programme for a Singapore-headquartered managed cloud services provider.
- Enabled the Client to move beyond a referral-dependent new business model and build a structured, proactive outbound pipeline.
- Delivered 128 qualified discovery appointments, 198 MQLs, 94 event registrations, 412 LinkedIn connections, and an 11% no-show rate across a verified Singapore enterprise IT contact database.
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