Case Study
MS Partner Boosts APAC Pipeline with AI-Powered Outreach
Client
Information Technology / Microsoft Solutions
Singapore & APAC
HQ: Singapore
Lead Generation, Appointment Setting
Target Market
Singapore (primary); Malaysia, Indonesia, Philippines (expansion)
Financial Services; Healthcare; Manufacturing & Logistics; Professional Services; Technology
CIO, CTO, CFO, Heads of IT/Operations, Compliance/Risk Leaders, Transformation Directors, Business Unit Heads
96
Sales Appointments
310
Marketing-Qualified Leads
35%
Reactivation Success Rate
- Multi-channel, AI-assisted execution with dedicated specialists and a central engagement platform ensured relevance and scale.
- Outreach and data handling reflected PDPA/GDPR/CAN-SPAM practices (identity transparency, consent/opt-out handling, retention limits).
- Research and enrichment, as well as global delivery processes, supported continuity and accuracy across markets.
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