Complete Results
Key Highlights
- Successfully executed a 6-month, dual-objective lead generation and appointment setting program for a US-based PRM software vendor
- Enabled the Client to overcome the core credibility challenge facing US SaaS vendors entering APAC channel markets through locally relevant, pain-led outreach
- Strengthened long-term sales engagement through LinkedIn and multi-channel outreach
About the Client
Headquarters
United States
Industry
Software
Location
United States
Target Audience
Decision Makers
Chief Partnership Officers, VP of Channel Sales, Head of Partner Ecosystems, Channel Directors, VP of Alliances, CROs, CTOs, VP of Sales, Heads of Indirect Sales
Industries
Technology and SaaS, Financial Services, Telecommunications, Manufacturing and Distribution, Professional Services
Locations
Singapore
The Client
The Client is a US-headquartered PRM software vendor offering a cloud-based partner relationship management platform that helps mid-market and enterprise organisations manage, enable, and grow their indirect sales channels. Their platform covers partner onboarding, deal registration, channel incentives, MDF management, co-selling tools, and partner performance analytics — trusted by technology, SaaS, and distribution-led businesses across North America looking to scale channel revenue through structured partner ecosystem management.
The Challenge
Despite a strong North American client base and a proven PRM platform, the Client had zero brand recognition in APAC; no local presence, no channel relationships, and no in-market outbound capacity. VP of Channel Sales and Head of Partner Ecosystem contacts at enterprise technology and SaaS companies don’t seek out new PRM vendors reactively. Without a structured program to reach them proactively, Singapore’s high-value partner-led growth opportunities would remain entirely out of reach.