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CASE STUDY
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm
THE CLIENT
ABOUT
The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand.
The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers.
The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. Their offices are based in Australia and New Zealand and their support centre services a large diverse client-base located across five countries.
THE CHALLENGE
- Increase sales and generate awareness about the benefits of the Client’s products and services
- Promote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance
THE CALLBOX SOLUTION
Callbox launched two campaigns: Lead Generation through Telemarketing, and a Call-to-Invite Campaign.
The Client had previously sent email invitations to a list of prospects for the Oracle Leadership Forum. The Callbox Team’s task was to:
- Call those prospects and confirm receipt of the invite from the Client
- Confirm attendance to the leadership forum
The Callbox callers collected contact information from prospects who signified their intention to attend the free leadership forum. They collected the attendees’ names, company names and email addresses for the Client’s registration files. Prospects who informed Callbox that they failed to receive invites to the event were sent invitations through email and received a confirmation call 48 hours later.
RESULTS
Both campaigns were executed quickly and immediately, giving the Client enough warm leads to follow-up right away, and a good number of attendees to their event.
The Client especially enjoyed working with the Callbox team, citing the team’s excellent communications skills and efficiency. The Client was also pleased with the convenience and flexibility of lead tracking and management with the use of Callbox’s PipelineCRM. Having received good quality leads following a successful company event, the Client plans to use Callbox’s services for future lead generation campaigns as well as promotional and invitational campaigns for company-sponsored events.
