How Finance BI Software Generated $3.2M Pipeline Revenue

• Successfully executed a 6-month, three-pillar lead generation, appointment setting, and event marketing programme for a Singapore-headquartered finance BI software vendor, targeting CFOs, Finance Directors, Heads of FP&A, and CDOs across financial services, banking, insurance, fintech, and asset management sectors in Singapore, Malaysia, Indonesia, Australia, Hong Kong, and Japan.
• Demonstrated a clear progressive results trajectory — appointment volumes increased by more than 60 per cent from the opening months to the programme's second half, as finance sector messaging was refined based on live data and the Client exercised mid-programme campaign flexibility to expand into insurance and wealth management sub-sectors based on strong conversion signals from those verticals.
• Delivered 58 qualified platform demonstration appointments, 114 MQLs, 423 LinkedIn connections, 76 event registrations, SGD $3.2M in qualified pipeline value, and a 10% no-show rate across a verified APAC finance sector contact database — with the programme formally extended for a further six months into New Zealand and the Philippines, confirming the value of a structured, adaptable outbound programme for a finance BI software vendor expanding across Asia Pacific.