Client Success Story
Booth Appointments for Tech Media Firm at ATxSG

Tech Media Firm Fills Booth Calendar at ATxSG with Callbox

Confirmed Booth Appointments
47
Appointment Show Rate
83%
Marketing Qualified Leads (MQLs)
98
Industry
Marketing, Advertising, and Events Agencies
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America, LATAM, APAC
Target Industries
Technology, B2B Media and Marketing, Digital Publishing, Demand Generation, Content Marketing, Agency and Media Planning
Target Contacts

The Client

A Singapore-headquartered tech media solutions company serving B2B technology brands across the Asia Pacific region and beyond. Their portfolio covers B2B content syndication, tech media advertising, demand generation programs, sponsored editorial, digital publishing partnerships, thought leadership content production, and media buying—positioning them as a full-service media partner for technology companies looking to build awareness, generate demand, and engage senior buyers across APAC’s fast-growing digital economy.

The Challenge

The Client had secured premium exhibition space at Asia Tech x Singapore (ATxSG) for the first time. The booth investment was substantial, and leadership’s objective was clear: use the three-day event to open new commercial conversations with senior marketing and media decision-makers from global tech brands, regional enterprises, and APAC-focused agencies walking the exhibition floor. The challenge was converting that investment into a structured schedule of meaningful conversations, rather than relying on walk-in traffic and event serendipity.

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