Case Study
Tech Media Firm Fills Booth Calendar at ATxSG with Callbox
Client
Marketing, Advertising, and Events Agencies
Singapore
HQ: Singapore
Lead Generation, Appointment Setting
Target Market
North America, LATAM, APAC
Technology, B2B Media and Marketing, Digital Publishing, Demand Generation, Content Marketing, Agency and Media Planning
47
Confirmed Booth Appointments
83%
Appointment Show Rate
98
Marketing Qualified Leads (MQLs)
- Successfully executed a 3-month full-funnel lead generation, appointment setting, and event marketing program for a Singapore-based tech media solutions company at ATxSG.
- Achieved an 83% appointment show rate by anchoring every invitation around each attendee’s specific ATxSG agenda rather than a generic booth visit request.
- Enabled the Client to build meaningful commercial connections with CMOs, Demand Generation Directors, and Agency Principals from global tech brands and APAC enterprises—turning a three-day exhibition into a structured, multi-week pipeline generation program.
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